Which one of the following modes of entry brings the firm closest to international markets? (2024)

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Export and Import

Which one of ...

A

Licensing

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B

Franchising

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D

Joint venture

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Solution

The correct option is B

Franchising

Franchsing is an authorization granted by a government or company to an individual or group enabling them to carry out specified commercial activities in another or the same country. It brings the firms closest to international markets than any other mode.


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Which one of the following modes of entry brings the firm closest to international markets? (2024)
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