Which mode of international business should be chosen by a small business man and why? (2024)

A small business should consider following factors in selecting mode of entering into international business.

1. Ease of entry: First and foremost factor that determines the choice of mode of entry into international business is ease of entry. A businessman wants to adopt such mode of entry into international business which is easy and less formalities requiring. Exporting, importing, licensing and franchising are better ways from this perspective.

2. Cost: Second determining factor is cost involved. For example, very less cost is involved in exporting, importing, licensing, franchising and contract manufacturing as compared to joint ventures and setting wholly owned subsidiaries.

3. Control over production: If the foreign company or producer wants full control over production activities in local country, he will prefer franchising, wholly owned subsidiary or joint venture with majority share holding. If it is not so important, he will prefer exporting, importing, contract manufacturing licensing etc.

4. Sharing of Technology: If the company has no problem in sharing of technology then it may choose joint venture or franchising. But if it does not want to share its technology and trade secrets, it will prefer wholly owned subsidiary or exporting.

5. Risk Involved: If a firm is ready to take risk, it may choose wholly owned subsidiary or joint ventures but if it is willing to minimise its loss then it should choose exporting, licensing, franchising or contract manufacturing. In my opinion, being a small businessman he will prefer exporting or licensing,franchising to other modes of business as it is easy, less costly, gives greater control over production and involves lesser risk.

Which mode of international business should be chosen by a small business man and why? (2024)

FAQs

Which mode of international business should be chosen by a small business man and why? ›

Because the cost of exporting is lower than that of the other entry modes, entrepreneurs and small businesses are most likely to use exporting as a way to get their products into markets around the globe.

Which is the most appropriate mode of entry in international business to an enterprise with little experience of international markets? ›

Exporting is the most appropriate mode of entry in international business to an enterprise with little experience in international markets.

What is the mode of international business? ›

KEY TAKEAWAYS. The five most common modes of international-market entry are exporting, licensing, partnering, acquisition, and greenfield venturing. Each of these entry vehicles has its own particular set of advantages and disadvantages.

Which is the most appropriate foreign market entry mode for a small and medium enterprise? ›

Exporting is a typically the easiest way to enter an international market, and therefore most firms begin their international expansion using this model of entry.

What do you think is the best way for a small company to enter international trade Why? ›

Exporting

Exporting is a relatively low-risk option for entering international markets, as it allows companies to leverage their existing products or services without making significant investments in foreign operations.

Why are entrepreneurs and small businesses most likely to export as a mode of entry? ›

Because the cost of exporting is lower than that of the other entry modes, entrepreneurs and small businesses are most likely to use exporting as a way to get their products into markets around the globe. Even with exporting, firms still face the challenges of currency exchange rates.

What is the most common way for small businesses to operate in other countries? ›

Exporting. Exporting products is one of the easiest and most common ways to enter an international market, and it doesn't require establishing a subsidiary in that country. Instead, you can work with international marketing agencies, distributors, and retailers to get your goods through local sales channels.

What are the 3 types of international trade? ›

So, in this blog, we'll discuss the 3 different types of international trade – Export Trade, Import Trade and Entrepot Trade.
  • Export Trade. Export trade is when goods manufactured in a specific country are purchased by the residents of another country. ...
  • Import Trade. ...
  • Entrepot Trade.

What is an example of an international business? ›

Companies that conduct business internationally—like Walmart, Amazon, Apple and McDonald's—operate beyond domestic borders and engage with diverse markets, cultures and regulatory environments.

What is the earliest and simplest form of international business? ›

The earliest and simplest form of international business is trade, which can be defined as the sale ( exports ) and purchase ( imports ) of goods.

What is the mode of entry into international business with least risk? ›

Exporting is the most appropriate mode of entry in international business to an enterprise with little experience in international markets. Explanation: One of the critical decisions in international marketing is the mode of entering the foreign market.

Why is franchising the best entry mode? ›

Access to New Markets: Franchising allows companies to enter new markets they might not be able to reach otherwise. Enhanced Brand Reputation: The brand gets a boost in reputation and visibility, building a loyal customer base across different locations.

What is the most risky mode of entry for international marketing? ›

The highest risk method of entering a foreign market is Direct Investment: A company may invest directly in a wholly-owned subsidiary to carry out full-scale production and sell its goods on a global scale.

What is a benefit of international trade for small businesses? ›

The benefits of international trade for a business are a larger potential customer base, meaning more profits and revenues, possibly less competition in a foreign market that hasn't been accessed as yet, diversification, and possible benefits through foreign exchange rates.

How can a small company enter international trade? ›

Options include:
  1. using a distributor or agent.
  2. acquiring or partnering with a local business.
  3. opening a physical presence.
  4. selling through online marketplaces.
  5. offering direct e-commerce sales.
  6. selling indirectly through another company that exports to the target market.
  7. a blend of several channels.

How can a small business expand internationally? ›

Sell your product to a foreign company that has an office in the United States. They purchase your product, then export it back to their homebase abroad. This approach eliminates the process of you having to support the product in the foreign market with sales, service and a warranty, so it is lower risk.

What is the main mode of entry into the international market? ›

The traditional mode of entering into international business is Exporting. Exporting is the simplest way to get started in foreign business. As a result, most businesses begin their global expansion in this manner. The act of selling goods and services produced domestically in other countries is known as exporting.

Which entry strategy to a foreign market is the easiest? ›

The simplest form of entry strategy is exporting using either a direct or indirect method such as an agent, in the case of the former, or countertrade, in the case of the latter. More complex forms include truly global operations which may involve joint ventures, or export processing zones.

What is the best market entry strategy? ›

There are several examples of market entry strategies that companies can use to enter a new market. Some of these include exporting, licensing, franchising, partnering, joint ventures, turnkey projects, and greenfield investments.

Which modes of entry brings the firm closer to international markets? ›

Franchsing is an authorization granted by a government or company to an individual or group enabling them to carry out specified commercial activities in another or the same country. It brings the firms closest to international markets than any other mode.

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