Which Is Most Expensive Endorsem*nt Deal Signed By Nike? - Newspatrolling.com (2024)

Posted by: Satya Prakash June 1, 2022in Sports

Commanding more than 1/3rd market share in sports goods and accessories segment, Nike does not need an introduction. With its relatively high pricing, the company has also been at the receiving end of critics. However, before pointing fingers, it’s important to understand what it takes to sustain a company like Nike. Of course, there’s quality of products to account for. But the one thing that probably has the most impact on customers is the endorsem*nt of Nike products by top celebrities.

Nike has always worked proactively to identity talent early in their career and invite them to become part of the extended family. Nike is also known for signing the biggest endorsem*nt deals in sports. To get an idea, here’s a look at some of the most expensive endorsem*nt deals signed by Nike.

Rory McIlroy – A talented golfer, Rory McIlroy entered the professional golfing scene when he was just 16 years of age. Nike was quick to identify the talent and offered a deal worth $25 million. In the present time, Rory McIlroy’s deal with Nike is valued at $100 million for a 10-year period.

Tiger Woods – A name that’s known for his accomplishments and some controversies as well, Tiger Woods is among the richest sports celebrities in the world. His current income from endorsem*nts is estimated to be around $200 million for a five-year contract.

Lebron James – One of the highest paid athletes, Lebron James has signed deals with various companies such as Coca Cola, Samsung and McDonald’s. In case of Nike, the company was able to spot his talent at an early age. Lebron was signed by Nike when he had just completed high school. At that time, he had signed a $90 million deal with Nike. Things have gotten better ever since and Lebron now has a $1 billion lifetime deal with Nike.

Cristiano Ronaldo – A terrific footballer and adored celebrity, Cristiano Ronaldo has signed multi-million dollar deals with several global brands. However, the deal with Nike tops the list with valuation of $1 billion. This is a $1 billion lifetime deal offered to Cristiano Ronaldo by Nike. This will be paid in installment every year.

Michael Jordan – Legends have a common connection with Nike, a perfect example of which is Michael Jordan. The association between Nike and Jordan has been among the most long lasting. It all started in 1980s when Air Jordan was introduced to the world. It became an instant hit and Michael Jordan got a five-year deal with earnings of $500,000 per year. Even after retirement, Jordan continues to earn around $100 million per year.

It’s clear from above facts that being a Nike does not come cheap. It takes tons of money to hire the best in the sporting world. Combined with premium quality products, Nike has been able to maintain its dominance in the world of sports.

Related Articles

Comments are closed.

Which Is Most Expensive Endorsem*nt Deal Signed By Nike? - Newspatrolling.com (2024)

FAQs

Who has the biggest endorsem*nt deal with Nike? ›

1: Michael Jordan, Basketball

You may consider him the greatest basketball player of all time. You may also think of his signature shoes when you think of Nike. I'm talking about basketball legend Michael Jordan. The staple and activeness he has with Nike is insane and tops many other deals alike.

Who has the biggest endorsem*nt deal? ›

Earnings through brand deals do surpass the athletes' on-field earnings. The National Basketball Association (NBA) superstar, LeBron James has topped the list. The LA Lakers player has accumulated $90 million through brand endorsem*nts in 2022.

How much money does Nike spend on endorsem*nts? ›

As one of the largest and most recognizable sports brands on the planet, it comes to no surprise that Nike invests significant sums into its promotional campaigns each year. In the 2022 financial year alone, Nike's advertising and promotion costs amounted to approximately 3.85 billion U.S. dollars.

What is the biggest Nike contract? ›

Which NFL player had the biggest Nike contract ever? That honor belongs to Odell Beckham Jr., who in 2017 signed the wealthiest shoe deal in NFL history. Beckham Jr. inked a five-year contract with Nike worth a minimum of $29 million and potentially $48 million.

Who was Nike's first endorsem*nt deal? ›

"Nike's first signature athlete was welterweight wrestler, Wayne Wells. The 5' 8" Texas native had an accomplished career, winning a gold medal in Munich in 1972 while working closely with Nike footwear designers on his signature, high-top wresting boot.

How much was Nike's endorsem*nt deal with Jordan? ›

In response, Nike's basketball guru Sonny Vaccaro (Matt Damon) urged Knight to gamble its $250,000 basketball marketing budget entirely on Jordan, who eventually signed a five-year, $2.5 million endorsem*nt deal.

What is the most expensive sports endorsem*nt? ›

The one to start it all, since signing with Nike in 1984, Michael Jordan has pulled in approximately $1.3 billion USD from his sponsorship with the global sportswear brand. There's a reason Nike keeps popping up in the sporting arena, it is the largest sponsor of athletes in the world.

Who has lifetime Nike contracts? ›

The 13-time All-Star joins Michael Jordan and LeBron James in inking a lifetime contract with Nike.

Who is the most expensive sports sponsorship? ›

Cristiano Ronaldo

Taking the top spot for earning the most money from sponsorships is Cristiano Ronaldo, earning $45 million annually; mainly from his deal with Nike.

Will Nike pay me to promote their products? ›

Through the Nike Affiliate Programme, selected websites can earn commission by promoting Nike products. If your application is accepted, you'll be invited to browse the extensive range of Nike links and banners that you can use on your website. Affiliates can earn up to 11% commission on valid sales.

How many endorsem*nts does Nike have? ›

Nike has over 650 sponsorship deals ranging across over 140 different leagues/associations.

How much do you get paid for the Nike logo? ›

In 1971, Nike hired a student to create a logo. She was paid $35 for her design. Carolyn Davidson was a graphic design student.

What is the most expensive Nike sale? ›

A pair of Michael Jordan's shoes have become the most valuable sneakers ever to be sold at auction. Sotheby's says the Nike Air Jordan 13 sneakers sold for a record $2.2 million on Tuesday.

What is Nike's biggest seller? ›

The best selling shoes ever made by Nike are the Air Force 1, approximately 10 million pairs are sold around the world in a year.

How much is Kevin Durant lifetime Nike deal? ›

USA Today reports in 2014 suggested Durant's then new ten-year Nike extension would pay him US$250 million over its duration, with a further $50 million 'retirement package' That deal was set to expire after the 2024/25 season.

Who was the first million dollar sports endorsem*nt? ›

As bowling's congenial ambassador, Carter brought the sport to television, where he appeared on such shows as Jackpot Bowling, Make That Spare, and Championship Bowling. In 1964 he became the first athlete in any sport to receive a $1 million endorsem*nt contract (from bowling ball manufacturer Ebonite International).

What was the first paid athlete endorsem*nt? ›

Fast-forwarding about two millennia into modern times, we find the first endorser, Honus Wagner. Multiple sources cite the Pittsburgh Pirates shortstop as the first athlete to endorse a sports product, circa 1905. A decade before, when Wagner starred for the Louisville Colonels, he befriended Bud Hillerich.

How much did Nike offer Magic Johnson? ›

Magic Johnson is still mad he missed out on a $5 billion Nike deal.

How much is LeBron James Nike contract? ›

He agreed to a seven-year, $90 million contract. The company gambled on an 18-year-old high school star and it definitely paid off for both sides. Nike remains the top shoe company in the world, while James has been the face of the NBA for more than a decade now.

Does Michael Jordan still get royalties from Nike? ›

Michael Jordan does not earn a fixed amount from Nike, but rather gets a 5% royalty on Jordan Brand earnings. This has helped him amass a net worth of $2 Billion(via Forbes).

Does LeBron get royalties from Nike? ›

No, LeBron James does not have any ownership in Nike. He is, however, one of the best-paid endorsers in the world, having made more than $1 billion from his endorsem*nt deals with Nike and other companies throughout his career.

What is the most expensive sports deal? ›

The biggest sports contract of all time, worth an estimated 674 million U.S. dollars, belonged to soccer star Lionel Messi. However, these large contracts are not limited to just soccer, but are also seen in other sports such as basketball, baseball, and American football.

Who is the richest athlete in the world? ›

⚽️ No. 1 Cristiano Ronaldo ($136M): He tops the list for the first time since 2017 thanks to his $75 million annual contract with Saudi club Al-Nassr.

What is the most expensive sports item ever bought? ›

The most expensive sports collectibles sold so far include James Naismith's Rules of Basketball, Babe Ruth's 1928-30 jersey, Muhammad Ali's Rumble in the Jungle championship belt, and the original Olympic Games manifesto.

How much is Tiger Woods Nike contract? ›

It was a five-year agreement, roughly worth $100 million. The third deal was signed in 2006 for seven years, followed by the most recent deal, which is double the size of his second deal. It has been reported that his current Nike contract is $200 million.

How many athletes does Nike have under contract? ›

The Oregon, USA-based company, which has more than 16,000 athletes and sports organisations promoting its brand worldwide, was found to have received the most value of any entity invested in sports sponsorship, coming in ahead of Adidas, Emirates, Santander and Red Bull.

Do Nike members have to pay? ›

Becoming a Nike Member is the best way to access everything Nike and it's free, fast, and easy to join. You can join online or when you download any of the Nike apps. And you'll enjoy immediate benefits. To join us as a Member, use the button below and simply fill out the required fields.

Who is Nike's biggest athlete? ›

The Tiger Woods-Nike partnership is one of the most well-known athlete endorsem*nt partnerships in sports history. It all started in 1996, the year Tiger went pro. Tiger's headwear and shirts have since been emblazoned with the Nike swoosh.

Will Nike pay you to work from home? ›

As of Jun 2, 2023, the average hourly pay for a Work From Home Nike Employee Store in the United States is $16.16 an hour.

Does Nike care about resellers? ›

This is Nike basically saying: 'resellers beware'. Resellers are using bots and specialised software to complete e-commerce transactions at a much faster speed than is possible with manual checkouts.

Does Nike pay influencers? ›

If you want to be accepted into the program, you'll need to have a substantial audience online and be producing content that is high-quality and that adds value to Nike's target audience. Once accepted into Nike's Influencer program, you'll benefit from some awesome perks: Earn up to 11% commission on all sales.

How much does Michael Jordan make off his endorsem*nts? ›

According to Centuro Global, as of 2020, Jordan has made $1.3 billion from his Nike deal. Front Office Sports reported Jordan was paid $256 million from Nike in 2022 alone, more than doubling his entire NBA career earnings in one year of sneaker sales.

What was Michael Jordan's biggest endorsem*nt? ›

In 1991, after Jordan won his first NBA championship, he signed a a ten-year endorsem*nt deal with Gatorade, averaging $1.4 million annually.

How do you get an endorsem*nt deal? ›

8 product endorsem*nt tips
  1. Ask customers for feedback. ...
  2. Look locally. ...
  3. Consider micro-influencers. ...
  4. Collaborate with others. ...
  5. Make yourself available. ...
  6. Be selective of endorsem*nts. ...
  7. Show your appreciation. ...
  8. Keep an open mind.
Sep 30, 2022

Who are the highest paid Nike employees? ›

High-Paying Jobs at NIKE, Inc
  • Senior Director Of Engineering. ...
  • Director, Cybersecurity - Converse. ...
  • Director Of Software Architecture. ...
  • Director, Cloud Governance. ...
  • Director - Analytics Engineering. ...
  • Product Director, SAP Master Data Governance (MDG) ...
  • Director, Global Technical Accounting And Policy.

How much should I be paid for a logo? ›

A logo's price can range from $0 to $2500 or more, depending on a number of factors such as whether the logo was created in-house or by a professional designer or agency. Logos made with some logo makers start at around $20, while logos made with design crowdsourcing websites begin at around $99.

What is the most expensive Nike Air shoes? ›

Nike Air Jordan 1 OG High Chicago | $32,000

The original Air Jordan 1 Chicago from 1985, designed by Peter Moore, is one of the most iconic and coveted grails of all time. In 1984, Nike honored rising hoops star Michael Jordan with his own line of shoes and apparel.

Who has a billion dollar contract with Nike? ›

Nike Inc.'s (NKE) latest headline deal with soccer superstar Cristiano Ronaldo—a lifetime contract worth $1 billion—is a prime example of these shifting marketing strategies, offering firms greater reach at a lower cost.

What is the most popular shoe in the world? ›

Since its initial release in 1982, the Air Force 1 has become one of the most recognised shoe designs on the planet, a favourite with everyone from fashion lovers to felons and a bestseller for Nike year after year – it was the top-selling athletic footwear in dollars among all brands in the US in 2020, according to ...

Who owns Nike? ›

4 The co-founder of Nike, Phil Knight, and his son Travis Knight, along with the holding companies and trusts they control, own more than 97% of outstanding Class A shares. 5 This allows the Knight family to exercise effective control of Nike even though it is a publicly traded business.

What is Michael Jordan's Nike deal? ›

On October 26, 1984, Michael Jordan signed a five-year, US$2.5 million deal with Nike, three times more than any other deal in the National Basketball Association (NBA) at the time. Nike released the Air Jordan sneaker line in April 1985 with the goal of making $3 million in the first three years.

How much are Nike KD 8 Elite? ›

The KD 8 Elite is Kevin Durant's signature Nike shoe for the 2016 NBA Playoffs. The sneakers feature a mix of Kevlar, Zoom Air, Flywire, and a calf-length sock sleeve. It releases on April 14th, 2016 (white), followed by May 5th, 2016 (grey) and May 26th, 2016 (black) with an MSRP of $200.

Who has a lifetime contract with Adidas? ›

By the summer of 2002, McGrady made good on his straight-out-of-high school sneaker deal by signing a monumental lifetime contract with Adidas.

Who has lifetime deal with Nike? ›

PHOENIX (AP) – Kevin Durant and Nike have agreed to a lifetime contract, making him just the third NBA player to receive such a deal, joining Michael Jordan and LeBron James. The 13-time All-Star has a relationship with Nike that dates back to 2007, releasing 15 different sets of shoes.

Who is the brand ambassador of Nike? ›

A Tribute to Greatness

What began as an homage to one player—Michael Jordan—has become synonymous with peak performance and an endless pursuit of greatness.

What is Nike's biggest collaboration? ›

Supreme x Nike is one of the most famous collaborations in existence. The brands started working together in the 1990s, and since then, they've teamed up several times to create many diverse lines of clothing, shoes, and accessories.

What does a Nike lifetime deal means? ›

A lifetime deal is an investment not only in the athlete's profession, but also in their personal life. To put it simply, Nike is betting that Lebron doesn't end up in a scandal. That might seem risky in light of Nike's declining contract with Tiger Woods after his personal scandal in 2009.

Who is the youngest Nike ambassador? ›

See the 8-year-old who surpassed Neymar, Messi to become Nike's youngest signing [PHOTOS] Eight-year-old Brazilian, Kauan Basile, has found himself in some good company after he was signed by sportswear giant Nike.

How much do Nike ambassadors get paid? ›

The estimated total pay for a Brand Ambassador at NIKE is $4,627 per month. This number represents the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users. The estimated base pay is $3,161 per month.

Who is the new Nike female ambassador? ›

What's Current: Trans TikToker Dylan Mulvaney becomes Nike Women brand ambassador. Meet NIKE WOMEN'S Newest Ambassador…a biological man.

What is Nike's most famous shoe? ›

The all-time classic Air Force 1 is the most consistently popular Nike of all time and debatably one of the best sneakers ever made for collectors.

What is the oldest Nike shoe? ›

In 1971, Nike got its first shoe nicknamed the 'Moon Shoe' which was made in a waffle iron. The grid-like pattern of the waffle iron was replicated on the sole of the shoe. It was 1971. An ex-college runner, Phil Knight, and his coach, Bill Bowerman, started a small company known as Blue Ribbon Sports.

Does Nike use celebrity endorsem*nts? ›

Nike is also very well known for another aspect and that is its consistent use of celebrities to endorse the brand. In fact one of the most successful collaborations between a brand and a celebrity is that of Nike and Michael Jordan.

Top Articles
Latest Posts
Article information

Author: The Hon. Margery Christiansen

Last Updated:

Views: 6133

Rating: 5 / 5 (70 voted)

Reviews: 85% of readers found this page helpful

Author information

Name: The Hon. Margery Christiansen

Birthday: 2000-07-07

Address: 5050 Breitenberg Knoll, New Robert, MI 45409

Phone: +2556892639372

Job: Investor Mining Engineer

Hobby: Sketching, Cosplaying, Glassblowing, Genealogy, Crocheting, Archery, Skateboarding

Introduction: My name is The Hon. Margery Christiansen, I am a bright, adorable, precious, inexpensive, gorgeous, comfortable, happy person who loves writing and wants to share my knowledge and understanding with you.