what3words Revenue and Usage Statistics (2023) (2024)

It’s rare that an app makes headway with emergency services before the general public. In the UK, what3words has become a critical tool, saving the lives of many who have been stranded or needing assistance.

Over 75 emergency services in the UK use the system, as a better way to locate people. Police in North Yorkshire have urged residents to download the app, and rescue services also swear by it.

What3words segments the world into 57 trillion 3 by 3 meter squares, each with a unique address composed of three words.

what3words Revenue and Usage Statistics (2023) (1)

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Chris Sheldrick, the co-founder and CEO of what3words, conceived of the idea after having trouble getting mail delivered to his home in rural Hertfordshire. Also, as a gig organiser, he struggled to get bands to meet at specific entrances.

The premise was simple: create a simpler geo-locator without sacrificing accuracy. Sheldrick immediately considered a switch from numbers to words and asked mathematician (and co-founder) Mohan Ganesalingam to crunch how many would be needed to cover the planet.

The answer was 40,000, although newer languages only have 25,000 words as they don’t cover the sea.

Now, instead of searching for latitude & longitude, a person stranded need only share the three word address and emergency services have a pinpoint location. It also works as a far more accurate postcode, so much so that Mongolia has adopted it for postal services.

Considering approximately four billion people don’t have a home address and 75 percent of countries don’t have a well maintained address system, the potential for what3words is enormous. Instead of setting up a costly postcode system, countries could simply license the technology and inform citizens to download the app.

However, as what3words becomes more of an essential tool, will the startup be able to maintain it as a for-profit venture? There have been several complaints about the app’s proprietary tech and its combative attempts to shut down open-source competitors.

While what3words has said it offers discounts to emergency services and developing nations, it treads on rather thin ground. That being said, Sheldrick sees it as part of a change in how governments outsource infrastructure to private companies, a trend happening globally.

Outside of working with governmental departments, what3words has also partnered with travel guides Black Tomato, Trip Wolf and Lonely Planet. Airbnb guests can be told which entrance to enter and leave with what3words and Cabify drivers can assign a precise location where the rider should meet.

BMW and Mercedes have both integrated what3words into the navigation systems.

Even with this strong commercial growth, what3words has not released total or monthly active user figures, which hints at a stronger corporate than consumer backing.

The company may struggle to keep the emergency services partnered with the widespread adoption of Advanced Mobile Location (AML). All smartphones in the UK, US and 21 other countries have AML embedded, removing the need for a separate app download.

Emergency services is just one sector for what3words however, and one that will be an increasingly negligible source of revenue as more countries adopt what3words for their postal and address services.

We have collected data and statistics on what3words. Read on below to find out more.

what3words key statistics

  • What3words generated £458,000 revenue in 2020, a 17% year-on-year increase
  • It has been valued at £250 million in a 2020 funding round
  • What3words has been downloaded over 30 million times
  • Over 1,000 customers use what3words, including the Mongolian postal service

what3words overview

TitleTitle 2
Launch date2 July 2013
HQLondon, UK
PeopleChris Sheldrick (co-founder, CEO)
Business typePrivate
IndustryNavigation

what3words revenue

what3words made £458,000 revenue in 2020. In 2015, it axed its business model, which is why revenue decreased in 2016.

what3words annual revenue 2015 to 2020 (£)

YearRevenue (£)
201530,000
20163,000
201720,000
2018270,000
2019390,000
2020458,000

Source: Companies House

what3words profit

what3words has been unprofitable since launch, and losses have increased year-on-year.

what3words annual net income/loss 2015 to 2020 (£mm)

YearProfit (£mm)
20150.8
20162.2
20174.5
201811.4
201914.4
202016.1

Source: Companies House

what3words downloads

what3words has been downloaded over 30 million times, with a majority of the downloads happening in the past year.

what3words cumulative downloads 2018 to 2021 (mm)

YearDownloads (mm)
20181.4
20194.8
202011.8
202130.2

Source: AppMagic

what3words customers

what3words has over 1,000 customers who pay for premium services, these include emergency and postal services.

what3words customers 2017 to 2020

YearCustomers
2017500
2018650
2019800
20201000

Sources: Impakter, UK Tech News

what3words valuation

what3words was most recently valued at £250 million, led by Ingka Investments.

what3words valuation 2017 to 2020 (£mm)

YearValuation (£mm)
201730
2018140
2020250

Sources: Dealroom, The Telegraph

what3words funding

what3words has received £45 million in total funding since launch, with the majority being received in the past two years.

what3words cumulative funding 2014 to 2020 (£mm)

YearFunding (£mm)
20141
20153
201610
202045

Source: Crunchbase

what3words FAQ

How many word variations are there on what3words?

There are over 57 trillion unique variations on what3words

How many words does what3words use?

what3words pulls from a list of 40,000 words to create their variations

What are some of the largest businesses using what3words?

The Mongolian postal service (BBC), Mercedes Benz (Wired) and Dominos all use what3words

what3words Revenue and Usage Statistics (2023) (2024)

FAQs

How does what3words make money? ›

what3words is free for anyone to use via our app and online map. We make money by charging some businesses that benefit commercially from using our products. For example, what3words built into Mercedes-Benz's cars improves the customer experience for its drivers.

Is what 3 words accurate? ›

From a what3words perspective, the 3 word addresses are 100% fixed in their location on the planet. This can be confusing if your device can't make up its mind about where exactly you are located.

How many employees does what3words have? ›

What3Words is a navigation startup that began life as a consumer product, but pivoted to B2B. A major milestone was signing Mercedes-Benz as a client in February 2019. While now boasting 100 employees, What3Words does not anticipate adding new staff over the next 12-24 months and is instead focused on profitability.

How widely used is what3words? ›

Since 2019, What3words has seen adoption by emergency services, who can use it for free and frequently promote the app on social media. As of September 2021, more than 85 per cent of British emergency services teams use What3words, including the Metropolitan Police and London Fire Brigade.

Does 911 recognize what3words? ›

When someone calls 911 from a cell phone, the dispatchers will be provided with not only address and coordinate information, but the what3words location as well,” Eubanks said. Emergencies can happen anywhere.

What company owns what3words? ›

what3words is owned by its founders, employees and investors, including Intel Capital, Mercedes-Benz, Sony Innovation Fund, Subaru, Aramex, Deutsche Bahn, Ingka Investments, ITV AdVentures Invest and Channel 4 Ventures.

Do first responders use what3words? ›

New York-based IamResponding, which sells emergency response technology, says it has teamed with location technology provider what3words to boost location data for first responders.

Do police use what3words? ›

what3words is used by over 85% of the UK's Police, Ambulance and Fire services, and has become a valuable and trusted tool in the emergency response toolkit. The technology has been used in thousands of situations, from reporting fires and rescuing pets to locating callers mid-heart attack with pinpoint accuracy.

Does Google Maps Recognise what3words? ›

On a smartphone, simply enter the what3words address into the free what3words app, then tap 'Navigate' and select 'Google Maps' to open the location in Google Maps. Did this answer your question?

Is what3words used in the United States? ›

what3words provides a simple way to communicate precise locations, and across the US the technology has been successfully used by 911 teams for everything from reporting fires and rescuing pets, to locating injured hikers and lost kayakers with pinpoint accuracy.

Who is the CEO of what3words? ›

Chris Sheldrick - Co-founder & CEO - what3words | LinkedIn.

What are three words share value? ›

Cap Table
  • # of Shares Authorized 669.00. Par Value $0.013.
  • Original Issue Price $530.19.
  • Liquidation $530.19. Multiple 1x.
  • Conversion Price $530.19. % Owned 0%

Does what3words work in the ocean? ›

Every 3m square of the world's seas and oceans have what3words addresses in English and in Korean. All other what3words languages cover land and coastline areas only.

Does WAZE use what3words? ›

Navigating via the what3words app

You can also simply enter your destination's what3words address into the what3words app, then tap 'Navigate' to get directions in your favourite apps such as Google Maps, Waze or Navmii.

How many countries use what3words? ›

Kiribati is the eight country to adopt what3words as an addressed standard, along with Mongolia, Sint-Maarten, Côte d'Ivoire, Djibouti, Tonga, Nigeria and Solomon Islands.

Is what3words more accurate than GPS? ›

what3words addresses are as accurate as GPS coordinates, but they are easier to remember, and quicker to say over the phone, or enter into a device by voice or text.

How many 3m squares are there in the world? ›

The basics

As a reminder, we have split the world into a grid of 3 metre x 3 metre squares, and each of those squares has been assigned an address made up of 3 words. There are around 57 trillion such squares.

Does What 3 words work everywhere? ›

From a what3words perspective, the 3 word addresses are 100% fixed in their location on the planet. This can be confusing if your device can't make up its mind about where exactly you are located.

What address does what3words find? ›

Enter a place name or street address into the search bar and choose the correct result. Switch to satellite mode and zoom in until you see the grid. Tap on a square to see its what3words address.

Does what3words work in China? ›

what3words can be used in China via a dedicated China-specific app and online map that are configured to work with the Chinese coordinate system. Our online map and 三词地址 Android app use maps provided by AutoNavi, while the 三词地址 iOS app uses Apple Maps.

Does what3words track? ›

We cannot (and would not) track your movements – we only receive data on squares you open/click on or 3 word addresses that you search for when using our services (so that we can give you the relevant 3 word address or location).

How much does what3words cost? ›

Our Website and Apps are made available free of charge to use (whether for personal use or for business use). We want people to be using 3 word addresses as a way of communicating location.

What is the blue dot on what3words? ›

We recommend waiting for a few seconds after opening the app, allowing the blue dot (which shows where your device thinks you are) to settle close to one place, then tapping 'Locate me'.

What are three words benefits? ›

what3words addresses are easy to remember and to say over the phone or radio. They're also quicker and easier to type than a regular street address. They're designed for speech recognition technology, making them easy to input correctly into voice-enabled devices or vehicles.

What are the four types of first responders? ›

Emergency Medical Technicians (EMTs), paramedics, firefighters, and police officers are all considered first responders.

Is what3words better than Google Maps? ›

Google Maps is a tool for navigation, public transport and for looking up POIs. what3words has a very different function – it's an easy way to communicate exact locations, whether that's spoken over the phone or into a car voice navigation system, or typed into a taxi app or a website checkout page.

How does what3words work without Internet? ›

Without phone signal, the app functions the same as when you have no data connection: you can view the location of any what3words address you enter. You can also navigate to it using compass mode. To share a what3words address over the phone or in a text message you need phone signal.

Does Apple Maps use what3words? ›

Get directions to a 3 word address

Click the 'Navigate' icon. 2. This will open an Apple Maps window with directions to that 3 word address.

Can you use what 3 words without the app? ›

what3words addresses can be used easily even by people who don't have the app. Simply send them the what3words address as a link e.g. what3words.com/filled.count.soap, so they can view the location on what3words.com.

Does What 3 words keep changing? ›

what3words addresses are fixed and will never change. That's how what3words is able to work offline and needs no updates or database. We know a lot of people would like to personalise the words in their addresses, but this can't be done.

How many combinations does what3words have? ›

The English language is composed of 171,476 words, at least according to the Oxford English Dictionary. What3words removed any hyphenated words, curse words, and hom*ophones. That left the team with 40,000 words, which composed some 64 trillion unique three-word combinations.

Which companies use what3words? ›

Meet some of the inspiring UK companies innovating with what3words
  • AA UK. 'This simple solution helps drivers to identify where they are - and helps us find them even faster … a smart way to get you back on the road'.
  • ALTIDO. ...
  • ARCHI UK. ...
  • Black Swan Oldstead. ...
  • Business Design Centre. ...
  • Chestertons. ...
  • City Cruises York. ...
  • CoolStays.

Which businesses use what3words? ›

How what3words is used by businesses
  • Find CALM & Netflix's 'Benches of Hope' ...
  • Seamless delivery route planning. ...
  • Helping potential buyers locate new build homes. ...
  • DHL Parcel delivers parcels to precise locations. ...
  • Using SMS to locate incidents in the field. ...
  • Pizza Hut helps pizza lovers find its restaurants.
Apr 20, 2022

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