Some salons and barbershops have linesout the door andaround the block. But otherscan’t seem to get customersto even glance their way.Why is it that some businessesdo awesome when others fail? It’s more than justgreat haircuts and good theming.There’s a secret to their success.Here’s what you must provide to run a successful barbershop or salon.
1. Excellent Customer Service
The most successful salons and barbershopshaveclients who come back time and againbecause they receive great service.Excellent customer servicestarts witha welcoming environmentthat makesyour clients feel special. But it goes beyond just a happy hello whenwalk throughthe door. Youneed totreat each and every client like the individual they are. You know how they like their hair cut, what scents set them off, and how to make them feel comfortable and pampered.
2. Good Communication
You can’t provide greatcustomer service if you don’t first listen to whatyour customerswant and need. During yourconsultations,pay attentionto what your clients tell you about what they do and don’t like. Ask them questions about services they’ve had before. What went wrong? What was good? Good communication also means you keep your clients up to date about what’s happening in your salon or barbershop. Are you running a promotion or discount? Are there new products that will be perfect for their hairand styling needs? You can alsoconnect with clients through social mediaand maybe even build a following. Or use email to send outnewsletters with coupons and discounts.These are great ways to cultivate connections with yourcurrentclients andreach out toprospectivecustomersat the same time.
3. Current Technology
If you want to be accurate and efficient, use scheduling technology. You’ll know who’s coming when and fill every minute of the day as efficiently as possible. And if you want to welcome more customers, let them pay the way they want. There are so manypayment optionsthese days.It’s not just cash or credit cards. Acceptingnew payment technologies canincrease traffic to your business.
4. Cleanliness
A clean salon ismore critical than ever. Your clients want to be assured that your space issafe and healthy forthem andyour staff.Follow the strict guidelinesfor cleanliness outlined by your state, using proper sanitation anddisinfectantprocedures.And then go a step beyond. Make cleanliness a part of your routine and make sure everyone knows it’s a top priority.Itdemonstrates your pride andprofessionalismand builds trust among your clients.
5. Great Employees
Yoursalon or barbershop is only as good as the people whowork there. That’s why you and your staff need to be well-skilled, highly trained, and excited about what they do.Youremployees should know how to cut, shave,andstyle, while alsobeing adaptable, friendly,ethical, and creative.And they should wantto continuously learn new skills and grow as professionals.
Are you already in the field or just starting out?If youwant tolearntheskillsthat will make you a proud professional,contact Salon Success Academy. We offer programs inBarberingandCosmetologythat will give you the knowledge and skills that you need to start a career in the beauty industry.Fill out the form and get started on the journey to a new career today.
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