What You Need to Know About Rolex Price Rises in 2024 (2024)

FAQs

What You Need to Know About Rolex Price Rises in 2024? ›

The Rolesor two-tone models and the yellow gold Daytona saw a 5 to 6% increase in their prices, whereas the Paul Newman-Inspired Le Mans reference's price climbed up by 4%. On average, the Rolex Daytona

Sadly, the next Rolex models that got axed out in 2024 are the ones with Palm motif dials and Fluted motif dials. These two beautiful laser-etched dial types were introduced to the Datejust 36 catalogue in 2021 and loyal fans have wanted them for quite some time.

January 2024

It has The Stunning Factory Blue Dial Set with 18ct White Gold Luminous Baton Markers, 18ct White Gold Rolex Crown and 18ct White Gold Luminous Hands. This is a Very Rich looking and Easy to Read Factory Dial. It has a Beautiful Polished Smooth Stainless Steel Bezel.

Japan: In recent years, Japan has become one of the cheapest places to buy Rolex watches. The Japanese yen has weakened against the US dollar, making it more affordable for foreign buyers. Additionally, Japan has a competitive market for luxury goods, which has contributed to lower prices.

Rolex watches appreciate in value over time. The older or rarer the collection, the more it'll increase in value despite being a Pre-owned watch. Unlike buying a new car or appliance that'll lose 20% to 30% of its value the moment you walk out of the store with it, a Rolex doesn't lose its value.

Rolex Datejust (picture courtesy of Bob's Watches). Rolex's sportier watches have been in the crosshairs for investors in recent years, but the classic Rolex Datejust in all its iterations, remains a workhorse for The Crown and a solid bet for collectors who just want their watches to hold their value.

The 2024 24 Hours of Daytona (formally known as the 2024 Rolex 24 at Daytona) was an endurance sports car race sanctioned by International Motor Sports Association (IMSA). The race was held at Daytona International Speedway combined road course in Daytona Beach, Florida on January 27–28, 2024.

Whether a Rolex will last for 100 years depends on a variety of factors. The Swiss luxury watchmaker produces fine-quality timepieces that are capable of lasting for a long time. However, ongoing care and maintenance are necessary to keep the watches in good condition.

After surging to record highs during the pandemic, prices for the most in-demand trophy models from Rolex, Patek Philippe and Audemars Piguet have fallen sharply on the secondary market since April 2022. Prices for smaller, as well as mid-tier priced watches from brands like Cartier, have been more stable.

On the positive side, Rolex watches have a long-standing reputation for holding their value and even appreciating over time, making them a potentially profitable addition to an investment portfolio.

How often does Rolex raise prices? ›

When the watchmaker raises prices it typically does so once a year in January. In 2022, major currency moves spurred Rolex to raise prices twice in the UK, in January and September, as the pound skidded to its lowest level against the dollar in decades.

Overall, the Rolex Oyster Perpetual 41mm offers superior quality craftsmanship combined with reliable performance that will last for years to come. Its robust construction ensures durability, while its sophisticated design adds elegance to any outfit or occasion.

Among the current production Oyster Perpetual models, the most sought-after are the 41mm lacquered dial versions. Inspired by the “Stella” lacquered dials found in 1970s-era Datejust and Day-Date models, they've added a modern, sporty touch to the OP.

When the watchmaker raises prices it typically does so once a year in January. In 2022, major currency moves spurred Rolex to raise prices twice in the UK, in January and September, as the pound skidded to its lowest level against the dollar in decades. Rolex also hiked prices in European countries twice that year.

Clearly, divergent supply and demand is what's driving the scarcity of Rolexes available for purchase. Demand is astronomically high, and even a supply of one million new watches per year can't meet it. It comes down to a numbers game, and there's no sign that this will be changing any time soon.