What you need to know about equity before negotiating your salary, according to a startup operations manager (2024)

  • If you're interviewing with a startup, your compensation package offer will likely include equity.
  • How much equity you'll get depends on your role, seniority, and what stage the startup is in.
  • More equity may mean a lower base salary, and startups typically have a multi-year vesting schedule.

Insider recommends waking up with What you need to know about equity before negotiating your salary, according to a startup operations manager (1) Morning Brew, a daily newsletter.

If you've gotten a job offer from a fast-growing startup, you'll likely be offered equity as part of your compensation package.

Equity is the number of shares you are given in a company, meaning that you "own" a small portion of the company. The company's founders and investors will hold a majority stake, but employees are still given their fair share.

Equity is dependent on two things: the stage of the company and the employee's role and level

The younger the company, the more technical you are, and the higher up you are, the more equity you'll likely be offered.

For example, a company that's at seed stage rather than Series C will likely offer new hires more equity. The stages simply speak to the size of the business and the capital (i.e. assets) on hand. At a seed stage startup, hires will receive more equity because the contribution level of early employees is much higher than if the company is at a later stage.

Your role and level will likely be classified as technical versus non-technical and individual contributor (IC) versus director (D) versus manager (M). ICs are employees with less than five years of experience and are not managing a team. Managers and directors have more than five years of experience, are managing teams, and have more stake in the direction of the organization.

In my experience, if you're in a business or sales role, you can expect equity to range anywhere from 0.1 to 0.9%. For engineering or product roles you can expect 0.2 to 1.25%, and if you're a designer, you can expect 0.2 to 1%. However, not all startups will follow these bands, and some are flexible to adjusting the weight between your base salary and equity based on your preference.

For example, I sit in a business role at a seed stage startup. I have a masters degree, but did not have full-time professional experience. My background ranked me as an IC and landed me an offer for a $90,000 base salary with no equity.

About eight months later, my role responsibilities shifted and I was given 0.2% equity with a $90,000.00 base. Around then, I also asked for around a 15% raise in base and my adjusted offer landed me on $100,000.00 in base with 0.1% equity.

The difference between a higher base salary versus higher equity

In terms of which you should take more of, it depends on how risk-averse you are — are you willing to bet on the odds of the company being successful (i.e. more equity) or do you prefer to cash out today.

Equity functions on a vesting schedule that determines when your shares begin to accumulate. Most (not all) startups are on a four-year vesting schedule with a one year cliff — this means that you'll typically need to stay at the company for at least one year in order for your equity cycle to start and four years for it to fully vest.

For example, I was given 0.1% equity (~15,000 shares). If I stay for one year, 1/48th of the 15,000 shares would vest (12 months x four years = 48). If I stay two years, then I'd receive 12/48ths of my total number of shares. Three years would be 36/48ths, and four years would be the fully vested amount, 48/48ths.

The vesting period is meant to motivate employees to stay longer

When and if you do leave the startup, you'll be able to cash out on your shares. If you leave before the cliff, your equity won't vest (i.e. you'll get zero shares).

When it comes to negotiating equity, it's best to wait to see what the company offers you first. Disclosing your salary and equity range too early in the conversation could potentially deter the hiring manager from continuing the process if their budget doesn't fit your range.

However, if your base range is non-negotiable, then be upfront about it, and keep in mind that not taking equity isn't necessarily a negative indication of your commitment to the company.

Still, if you're joining an early stage startup, you'll have more influence over company direction and likely work closely with people across multiple teams, so it's important that you believe in the mission deeply and mesh well with your colleagues. This goes a long way into the scalability of your company, which affects company valuation and with it the value of your equity.

Make sure you're offered what you're worth, and evaluate the growth potential of the company (aka the learning growth of your equity) just as you'd evaluate the potential of any investment.

Belicia Tan is a community and operations manager at Ladder, a pre-series A startup focused on building community to help early career talent. She was previously a healthcare consultant in the pharmaceutical and federal space. Connect with her on LinkedIn and Medium.

What you need to know about equity before negotiating your salary, according to a startup operations manager (2024)

FAQs

How much equity do you negotiate with a startup? ›

As a rule of thumb, a non-founder CEO joining an early-stage startup (that has been running less than a year) would receive 7-10% equity. Other C-level execs would receive 1-5% equity that vests over time (usually 4 years).

What equity should I ask for in a startup? ›

Up to this point, generally speaking, with teams of less than 12 people, the average granted equity for startup employees is 1%. This number can be as high as 2% for the first hires, and in some circ*mstances, the first hire(s) can be considered founders and their equity share could be even greater.

What is the typical equity compensation for a startup employee? ›

Many equity grants range from 0.5% to 3% for first hires. Often, employee stock grants are awarded on a vesting schedule. This is typically where a percentage of the stocks are awarded regularly over a set period of time.

How do you evaluate equity in a startup offer? ›

3 Factors Help You Determine the Value of Your Equity
  1. Dilution—How Investment Affects Your Share.
  2. Probability—of Success and Failure.
  3. Time to Reach an Exit Event.

Is 5% equity in a startup good? ›

According to a common rule of thumb, early employees of a startup should receive between 1-5% of the company's equity, depending on their level of experience and role in the organization. However, it is essential to understand that equity is just one part of a comprehensive compensation package.

How much does a VP at a startup make? ›

As of Sep 15, 2023, the average annual pay for a Vice President Startup in the United States is $156,325 a year. Just in case you need a simple salary calculator, that works out to be approximately $75.16 an hour. This is the equivalent of $3,006/week or $13,027/month.

How do you negotiate a startup salary? ›

Tips for Negotiating a Startup Job Offer
  1. Stay calm. ...
  2. Know your worth. ...
  3. Preparation is key. ...
  4. So is confidence. ...
  5. Gratitude is the attitude. ...
  6. Keep it simple. ...
  7. Don't share what you currently make. ...
  8. Compensation can go beyond salary.
Apr 20, 2022

How do you negotiate salary with equity? ›

How to negotiate equity in 9 steps
  1. Research the company. ...
  2. Review the company's financial potential. ...
  3. Research similar companies. ...
  4. Read the offer carefully. ...
  5. Evaluate the terms of the offer. ...
  6. Address your needs and the company's needs. ...
  7. Speak with the employer during negotiations. ...
  8. Keep your negotiations focused.
Jun 24, 2022

Can you negotiate equity in a startup? ›

In other words, it is entirely possible that you will negotiate for equity but the startup will never reach a liquidity event and you will end up with nothing. That is just a financial risk you take in the startup world. Of course, you should still advocate for yourself at the negotiating table.

What percent of salary should be equity? ›

Step 1: Setting role-based equity compensation
Typical equit- y:salary rangeExample equity as % of salary
VP50-100%75%
Senior25-50%40%
Junior10-25%20%
Other5-10%5%

What is typical CEO equity in startup? ›

When determining CEO equity, one important factor is founding status. Is the CEO also a founding member of the startup, or has this person been hired after the company gets off the ground? Startup financial advisor David Ehrenberg suggests that 5 to 10 percent is a fair equity stake for CEOs who join the company later.

Who deserves equity in a startup? ›

It will be necessary to offer startup equity to recruit board members, advisors and key employees, however sharing out equity is a challenge for first-time founders. Also, the stake an employee receives depends on a range of factors from skills to seniority as well as their original contribution when they were hired.

How do startups pay equity? ›

Stock options are the most common type of equity compensation for startup employees. Stock options come in two varieties: Non-Qualified Stock Options (NSOs) and Incentive Stock Options (ISOs).

What does 1% equity mean? ›

Typical equity percentages that employees can expect

“Let's say the employee owns 1% of the company, then there's an investment which will bring money into the company. But it also means that instead of having, let's say, a million shares in issue, there'd be 1.5 million,” he explains.

Top Articles
Latest Posts
Article information

Author: Ms. Lucile Johns

Last Updated:

Views: 5600

Rating: 4 / 5 (41 voted)

Reviews: 80% of readers found this page helpful

Author information

Name: Ms. Lucile Johns

Birthday: 1999-11-16

Address: Suite 237 56046 Walsh Coves, West Enid, VT 46557

Phone: +59115435987187

Job: Education Supervisor

Hobby: Genealogy, Stone skipping, Skydiving, Nordic skating, Couponing, Coloring, Gardening

Introduction: My name is Ms. Lucile Johns, I am a successful, friendly, friendly, homely, adventurous, handsome, delightful person who loves writing and wants to share my knowledge and understanding with you.