What it takes to make money flipping homes in a crazy real estate market | CNN Business (2024)

More people are flipping homes, but they are making less of a profit.

Investors looking to get a piece of skyrocketing home prices by buying a home, fixing it up and then quickly putting it back on the market, aren’t getting quite the returns they used to.

Finding a home to buy in the first place is more difficult, with record low inventory of homes and foreclosures. And rising competition for whatever homes are available means even shoddy homes in terrible condition are selling for a fortune. Plus, materials and labor shortages have made fixing up a place more costly.

There were 94,766 single-family houses and condominiums in the United States that were flipped in the third quarter of last year, the most homes flipped in a quarter since 2006, according to real estate data provider Attom.

But profits remained below where they were a year ago.

The gross profit on a typical home flip transaction was $68,847 in the third quarter, down from $70,000 a year before, according to Attom. That’s a return on investment of 32.3%, down from 43.8% a year earlier, its lowest point since 2011.

The decline in profit margins is largely because many investors bought when home prices had shot up, then sold when prices were rising more slowly, according to the report.

Still, a 32% profit before expenses is not turning off investors. Here’s how they’re making it work.

Know the market

Danielle Green has been flipping homes in Baltimore since 2018. She buys homes from the city at auction and has seen a big difference in the availability of properties and their cost.

“I used to be able to buy a home for $5,000 or $10,000 at auction prior to the pandemic,” said Green. “Now they are going for $20,000 or $40,000.”

Fewer properties were available as the auction process slowed down during the pandemic, Green said. Also, auctions that were once held in person moved online, which enabled more buyers to bid. And, Green said, there is a knock-on effect as investors in nearby cities look for cheaper homes to flip.

What it takes to make money flipping homes in a crazy real estate market | CNN Business (1)

Danielle Green, in front of a house in Baltimore that she flipped last year, said that homes that make attractive flips are harder to find and higher priced than before the pandemic.

“Some investors have been priced out of their areas, so they come to Baltimore from Washington, DC, or Philadelphia and they drive up our prices,” Green said.

With so few single-family row homes available, Green has begun buying small multi-family homes with three or four units. While she sells some of her properties, she keeps others to rent out in order to keep some money coming in.

“Before the pandemic, I was doing three or four deals a year,” she said. “Now I’m down to one or two big deals a year. It is doable. You have to know your profit margin and work to keep it.”

She has not been immune to labor shortages and supply cost increases, but Green said she feels she has an advantage over investors from other areas because she’s lived in Baltimore and knows which neighborhoods will carry what prices.

“Investors come in and think it is easy to buy because the houses seem cheap – they’ll think buying a shell [of a house] for $40,000 is a deal,” she said. “But I know that’s not the best neighborhood. You have to know the market and understand what you’re buying.”

Stick to a firm budget

Leah Wensink, who’s been flipping since 2014 and is now working in Harrogate, Tennessee, said she paid the most she ever had for a flip this year.

Wensink bought a home for $170,000 last June and said the only way she will be able to make a profit is that she paid cash for it. Not having to make monthly payments gives her the breathing room to do some of the work herself or find more affordable alternatives to get around price hikes in labor and supplies. She expected it would take her nine months to finish, but Covid-related delays have pushed it closer to a year.

What it takes to make money flipping homes in a crazy real estate market | CNN Business (2)

Leah Wensink, who's been flipping houses since 2014, said she paid the most she ever had for a flip this year.

Wensink said her approach to profitability is pretty simple. She draws a hard line on how much money she is willing to spend.

“If I stay under that amount, I know I can make money,” she said. “I don’t spend a lot of time planning down to the Nth degree my margins. That’s just not what I want to do with my life. But I do a lot of research to see what’s happening in the market. And I like to give myself a huge cushion so that if I don’t end up selling it for this higher amount, then I can always lower it.”

But Wensink is worried about making her money back on this current house, her biggest flip to date.

“This house was not livable when I bought it,” she said. “It had water damage. And so I’ve had to come in and just take care of those things right off the bat and tear everything out. I am worried about it because I don’t think people are going to see half the work that’s been done in this house, which is the bummer of buying a house that needs this much work.”

Find solid partners

On one of his first flips in 2017, Lukas Vanagaitas lost his life savings. So he brought in a lending partner, Kiavi, to help finance his flips. That helped him grow his real estate business, Horus Homes, from four or five transactions a year to 100.

“In my first year investing, everything that could have gone wrong went wrong and I ended up losing $100,000,” Vanagaitas said. “I made a lot of mistakes and had to start back at square one. It took some time before I got back on my feet and I had to live in my flips while I remodeled them.”

He relocated from Houston to St. Petersburg, Florida, and now works with Kiavi, a lender which offers bridge and rental loans to real estate investors along with a platform to track projects.

“They are there for me with an answer to everything from ‘What do you think about this?’ to ‘How will it help us?’” he said. “We’ve never missed a close, usually closing in ten days or less.”

But this frenetic market has made every decision a little harder. “It is a very hot market where there are multiple bids on every home on any given day.”

He said the continued demand for housing, especially in Florida, is bringing in more investors. But he doesn’t see a crash looming because so many people have equity. The brisk market means sometimes the plans for a property change very quickly.

“We have a duplex we wanted to keep as a rental,” he said. “But we can get $150,000 more than its after repair value if we sell it. With the cash we bring in, we can buy two rentals.”

CNN’s Zachary Wasser and Sean Clark contributed to this report.

What it takes to make money flipping homes in a crazy real estate market | CNN Business (2024)

FAQs

How does flipping houses make money? ›

An investor buys a property that has potential to increase in value with the right repairs and updates. After completing the work, they make money from selling the home for a much higher price than what they purchased it for. You may have also heard this called a “fix and flip.”

What is the 70% rule in house flipping? ›

Put simply, the 70 percent rule states that you shouldn't buy a distressed property for more than 70 percent of the home's after-repair value (ARV) — in other words, how much the house will likely sell for once fixed — minus the cost of repairs.

Why is house flipping illegal? ›

In rare cases, this can be illegal, according to the Federal Bureau of Investigation. However, they note that the illegality stems from artificial price inflation and minimal upgrades. Essentially, they view this as a way to scam other people out of the money that they're paying for that property.

How do you make money flipping? ›

In the simplest terms, the strategy behind thrift store flipping is to find items you know you can resell for a higher price. The goal is to find an item at a thrift store and then sell it on an online platform like eBay or Facebook Marketplace at a decent markup that makes this a worthwhile side hustle venture.

How much cash do you need to start flipping houses? ›

In the world of private money lending, the minimum amount of cash you need to flip a house really depends upon the size of the loan that you're looking for, as well as your income. For our smallest loan, we'd like to see between $12,000 and $15,000, or at least access to it.

How much does the average house flipper make? ›

What are Top 10 Highest Paying Cities for Real Estate Flipping Jobs
CityAnnual SalaryMonthly Pay
San Francisco, CA$107,231$8,935
San Jose, CA$103,686$8,640
Oakland, CA$101,464$8,455
Hayward, CA$101,291$8,440
6 more rows

What is the hardest part of flipping a house? ›

Even if you get every detail right, changing market conditions could mean that every assumption you made at the beginning will be invalid by the end.
  1. Not Enough Money. Dabbling in real estate is expensive. ...
  2. Not Enough Time. Flipping houses is time-consuming. ...
  3. Not Enough Skills. ...
  4. Not Enough Knowledge. ...
  5. Not Enough Patience.

Is house flipping high risk? ›

One of the biggest risks is that you could end up losing money if you're not careful. It's important to do your research and have a solid plan before you get started. If you're not experienced in flipping homes or real estate investing, it's probably not a good idea to go it alone.

Is 100k enough to flip a house? ›

$100,000 is plenty for the rehab, closing costs, and other fees that come along with real estate investing. You'll need a hard money lender for the bulk of your project, but you can flip homes for much less than $100,000—even less than $5k when done right.

What is an illegal flip? ›

This is how they work: A con artist buys a property with the intent to re-sell it an artificially inflated price for a considerable profit, even though they only make minor improvements to it.

What are the red flags for property flipping? ›

(Illegal) Property Flips

Some of the following red flags may occur in flips: Ownership changes two or more times in a brief period of time with the property value increasing significantly. Two or more closings occur almost simultaneously. The seller has owned the property for only a short time.

How long should a house flip take? ›

If you're wondering how long it takes to complete such a project, here are some key points to consider: On average, it takes about 3 to 6 months to flip a fixer-upper property. This timeframe allows for the necessary renovations and repairs to be completed.

What is the best item to flip for profit? ›

The 15 Best Items to Flip
  1. Apparel. Whether you're simply looking to clean out your closet or want to turn reselling into a part-time gig, apparel of all kinds is perfect for flipping. ...
  2. Cameras. ...
  3. Smartphones, Tablets and Tech Accessories. ...
  4. Exercise Equipment. ...
  5. Household Appliances. ...
  6. Used Books. ...
  7. Designer Bags. ...
  8. Vintage Jewelry.

Is flipping houses good profit? ›

House-flipping gross profit and return on investment

The average return on investment (ROI) for house flipping in 2023 was 27.5%, and the average gross profit was $66,000, according to Attom. Popular as it is, house flipping has become less profitable over the past several years.

Is flipping houses a risky business? ›

One of the biggest risks is that you could end up losing money if you're not careful. It's important to do your research and have a solid plan before you get started. If you're not experienced in flipping homes or real estate investing, it's probably not a good idea to go it alone.

How hard is it to make money flipping houses? ›

Like any other small business, flipping requires time and money, planning and patience, skill, and effort. It will likely wind up being harder and more expensive than you ever imagined. Take it lightly at your peril: If you're just looking to get rich quickly by flipping a home, you could end up in the poorhouse.

Is it cheaper to flip a house or build? ›

One of the biggest challenges is the upfront costs. Building a new home can be more expensive than rehabbing an existing home, especially if you're looking for a custom design.

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