What is Personal Information? Definition & Examples (2024)

By PrivacySense.net on January 29, 2016

Last updated on May 18, 2022

What is Personal Information?

Personal Information is any factual or subjective information, whether recorded or not, about an identifiable individual.

In today’s digital economy, your personal information is the new currency.

Your preferences, likes and dislikes, and facts about you, when bundled up with thousands of other people all help marketers and businesses refine their products and services.

Oftentimes this information is helpful as it ultimately helps you, the consumer, to unknowingly shape a product, service, or website experience, but sometimes it can be used illegitimately or in a harmful way.

What are the different types of personal information?

There are two main types of personal information: Personally Identifiable Information (PII) and Sensitive Personal Information (SPI).

Personally Identifiable Information (PII) is any information that can be used to identify an individual. This includes things like your name, address, date of birth, and Social Security number.

Sensitive Personal Information (SPI) is any information that is particularly sensitive and could be used to exploit an individual. This includes things like your financial information, medical records, and biometric data.

Examples of Personal Information

As mentioned, your personal information is any data that could identify you. This can include your name, address, date of birth, financial information, and more. In the digital age, it‘s important to be aware of the different types of personal information and how to keep it safe. Learn about the types and examples of personal information that uniquely identifies you in the table below.

Personal Information
Personal DescriptorsName, age, place of birth, date of birth, gender, weight, height, eye color, hair color, fingerprint
Identification NumbersHealth IDs, Social Insurance Numbers (SIN), Social Security Numbers (SSN), PIN numbers, debit and credit card numbers
EthnicityRace, color, national or ethnic origin
HealthPhysical or mental disabilities, family or individual health history, health records, blood type, DNA code, prescriptions
FinancialIncome, loan records, transactions, purchases, and spending habits
EmploymentEmployee files, employment history, evaluations, reference interviews, disciplinary actions
CreditCredit records, creditworthiness, credit standing, credit capacity
CriminalConvictions, charges, pardons
LifeCharacter, general reputation, personal characteristics, social status, marital status, religion, political affiliations and beliefs, opinions, comments, intentions
EducationEducation history

How is personal information used?

Personal information is used for a variety of purposes, including marketing, fraud prevention, and identity verification. It can also be used to provide targeted content and personalized experiences.

How is personal information collected?

Personal information is collected through a variety of means, including cookies, web forms, and third-party data providers.

What are the benefits of collecting personal information?

There are a number of benefits to collecting personal information. This includes the ability to provide targeted content and personalized experiences, as well as the ability to prevent fraud and verify identities.

What are the risks of collecting personal information?

There are a number of risks associated with collecting personal information. This includes the risk of data breaches, as well as the risk of identity theft and fraud.

How can I protect my personal information?

There are a number of things you can do to protect your personal information. This includes using strong passwords, avoiding phishing scams, and being careful about what you share online.

What should I do if I suspect my personal information has been compromised?

If you suspect that your personal information has been compromised, you should take immediate action to protect your accounts and limit the damage. This includes changing your passwords, monitoring your credit report, and contacting the relevant authorities.

What are the laws in place to protect personal information?

There are a number of laws that protect personal information, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

How has the definition of personal information changed over time?

The definition of personal information has changed over time as our understanding of data and privacy has evolved. This includes the addition of new types of information, such as biometric data, as well as the introduction of new laws and regulations.

Related

Synonyms

Personally Identifiable Information (PII)

What is Personal Information? Definition & Examples (2024)

FAQs

What is personal information and examples? ›

What is personal information will vary, depending on whether a person can be identified or is reasonably identifiable in the circ*mstances. For example, personal information may include: an individual's name, signature, address, phone number or date of birth. sensitive information.

What is the best description of personal information? ›

"'Personal information' means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household."

Which of these are examples of personal information only? ›

Personal data may, for example, include information on name, address, e-mail address, personal identification number, registration number, photo, fingerprints, diagnostics, biological material, when it is possible to identify a person from the data or in combination with other data.

Which of the following is are examples of collection and or use of personal information? ›

For example, when you conduct an intake interview, receive a report from a concerned teacher about a child who may be in need of protection, or ask a parent to fill out a needs assessment form, you are collecting personal information. Collection of personal information can be either direct or indirect.

What is an example of a personal information question? ›

Here are some of the most common questions used when asking for personal information: What's your name? Where are you from? What's your surname/family name?

What are examples of personal and private information? ›

Personal Information: Your age, gender, how many brothers and sisters you have, your favorite band, your favorite food, the name of your pet. Private Information: Full name, street address, email address, your date of birth, phone numbers, credit card information, mother's maiden name, name of school.

What is the general definition of personal information? ›

Broadly, the term refers to information that can be used to identify, locate, or contact an individual, alone or when combined with other personal or identifying information. Examples of personal information include an individual's: Name. Home or other physical address. Email address.

What is not considered personal information? ›

What is not considered personal information under the CCPA? Personal information does not include publicly available information that is from federal, state, or local government records, such as professional licenses and public real estate/property records.

What is not personal information? ›

Generally, information that is only about a business is not considered to be 'personal information'. This is because the Privacy Act defines an 'individual' as a 'natural person', and the ordinary meaning of a 'natural person' does not include a body politic or corporate entity (including a company).

What are 3 main pieces of personal information that you should protect? ›

Pay particular attention to how you keep personally identifying information: Social Security numbers, credit card or financial information, and other sensitive data. That's what thieves use most often to commit fraud or identity theft.

What type of data is personal information? ›

Personal data is any information that relates to an identified or identifiable living individual. Different pieces of information, which collected together can lead to the identification of a particular person, also constitute personal data.

What is it called when you share personal information without permission? ›

Doxing (sometimes written as Doxxing) is the act of revealing identifying information about someone online, such as their real name, home address, workplace, phone, financial, and other personal information. That information is then circulated to the public — without the victim's permission.

Why is personal information important? ›

This information is the gateway to your financial institutions, medical records, credit score and other important personal records. With such high stakes if this information is ever compromised, a toolkit of tips on how to keep this information secure and protect you from identity theft is invaluable.

Top Articles
Latest Posts
Article information

Author: Tuan Roob DDS

Last Updated:

Views: 5952

Rating: 4.1 / 5 (62 voted)

Reviews: 93% of readers found this page helpful

Author information

Name: Tuan Roob DDS

Birthday: 1999-11-20

Address: Suite 592 642 Pfannerstill Island, South Keila, LA 74970-3076

Phone: +9617721773649

Job: Marketing Producer

Hobby: Skydiving, Flag Football, Knitting, Running, Lego building, Hunting, Juggling

Introduction: My name is Tuan Roob DDS, I am a friendly, good, energetic, faithful, fantastic, gentle, enchanting person who loves writing and wants to share my knowledge and understanding with you.