What is Loss Prevention in Retail and Its Importance? (2024)

Learning that the purpose of loss prevention in retail is to reduce product theft and preserve profits is an essential part of running a successful business. There are many aspects of retail loss prevention that can help you within your company. If you’re new to loss prevention, this article will help to educate you!

Loss Prevention Explained

Loss prevention is the practice of reducing loss while preserving profits within your business. Losses can include:

  • External theft (professional and amateur thieves)
  • Internal theft (employees)
  • Fraud (customer or vendors)
  • Administrative errors (human errors)

To combat the above losses, you can implement various loss prevention strategies.

  • Implementing loss prevention policies and training
  • Utilizing loss prevention devices
  • Installing a security system
  • Using inventory management or point of sale (POS) systems

Many retail stores will hire a loss prevention professional to handle their loss prevention strategies, but you don’t need a professional. Instead, working with a trusted and reputable loss prevention solutions provider, like Product Protection Solutions (PPS), can help you achieve your loss prevention goals.

What is Shrinkage?

Shrinkage is a familiar loss prevention term. It refers to the loss of inventory within a store for various reasons. A high shrink product is an inventory item that is regularly reported as a loss, whether from theft, fraud, or damage. The higher the shrinkage, the higher your loss of profit.

A Clear Understanding of What is Loss Prevention in Retail

There are many purposes of loss prevention in retail:

  • Finding loss prevention solutions to reduce shrinkage
  • Identifying high shrink merchandise
  • Implementing internal loss prevention strategies for employees
  • Lessening operational errors
  • Minimizing damaged merchandise within the business
  • Reducing theft from amateur and Organized Retail Crime (ORC) thieves

Why Retail Loss Prevention is Important

The primary purpose of retail loss prevention is to increase business profits from the different types of losses. Loss can occur throughout the company, not just from inventory shrinkage (for example, employee injuries or time-wasting tasks). Learning how to cut down on those losses then applying strategies before those losses occur is a game-changer.

Getting Started with Loss Prevention

Learning how to implement a loss prevention plan in your company doesn’t have to require significant time or resources. You can begin with small changes and policies and add on additional strategies when you’re ready. Retail loss prevention is a valuable way of protecting your business and securing your merchandise.

A Free Loss Prevention Resource

One loss prevention tool that you can take advantage of is the PPS TotalLP App, you can:

  • Scan a product’s UPC to learn theft solutions
  • Learn tips on preventing work injuries
  • Read industry news and updates
  • Follow current shrink trends

The app is available to download for free in the Apple Store and Google Play Store.

Download Your Own Loss Prevention Checklist!

The PPS team created a Retail Loss Prevention Checklist to help you with:

  • Cash Handling
  • Loss Prevention Policies
  • Loss Prevention Technologies
  • Physical Security Measures
  • Reduce Return Fraud
  • Training Your Staff to Watch for Theft

Download your free checklist here.

To learn more about how PPS can help you with your loss prevention goals, contact us online or by phone at 866-750-5744.

What is Loss Prevention in Retail and Its Importance? (2024)

FAQs

Why is loss prevention important in retail? ›

Protects a company's bottom line. Helps to prevent shoplifting and other types of theft that negatively impact the company. Helps improve customer satisfaction by ensuring that the correct amount of inventory is displayed and available for customers to purchase.

Why is loss prevention so important? ›

Loss prevention aims to preserve a business's profits by reducing losses due to theft, fraud or operational errors. Loss prevention is widely used in the retail sector to address problems such as shoplifting and employee theft, but it's also applied in other industries that frequently experience theft and fraud.

What does loss prevention mean in retail? ›

Retail loss prevention consists of identifying shrinkage causes and following up with solutions. Businesses often implement strategies like hiring a loss prevention manager or installing security cameras to improve loss prevention and increase profits.

What are the techniques of loss prevention in retail? ›

Retail loss prevention tips
  • Perform regular inventory counts. Both planned and unplanned inventory counts help you keep track of your merchandise. ...
  • Have two people check all shipping manifests. ...
  • Schedule strategically. ...
  • Take security measures. ...
  • Hang anti-theft signs. ...
  • Keep your store organized. ...
  • Monitor loss trends. ...
  • Be adaptive.
Mar 8, 2023

Can you explain 6 principles of loss prevention? ›

The six principles Prevention, Awareness, Compliance, Detection, Investigation and Resolution. As the circle moves clockwise, each principle has a relationship with the next principle, starting with and circling back to the primary principle and objective of any loss prevention program – Prevention.

What is responsible for loss prevention? ›

Loss prevention specialists are responsible for preventing and minimizing theft, fraud, inventory shrinkage, and other incidents that result in a loss to the company. They control and monitor video surveillance systems. They implement loss prevention measures and configure fraud detection programs and safeguards.

What are the three steps of loss prevention? ›

The best explanation: The three steps of data loss prevention are – Identify, Discover and Classify. First, you have to identify the systems of records. Then you've to classify what comprises of sensitive data on those systems & discover the data elements which are sensitive depending on those classifications.

How do you handle customers in retail? ›

Here are ten tips for dealing with customers and delivering excellent customer service:
  1. 10 Tips for Dealing with Customers.
  2. Listen to Customers. ...
  3. Apologize. ...
  4. Take Them Seriously. ...
  5. Stay Calm. ...
  6. Identify and Anticipate Needs. ...
  7. Suggest Solutions. ...
  8. Appreciate the Power of “Yes”

What is the most common type of preventable loss in retail? ›

Shoplifting or theft

Shoplifting represents the largest single share of retail shrinkage, accounting for over 35% of annual losses. When you think about shoplifting, you might picture someone walking out the door with a product tucked under their shirt—and that is part of the shoplifting problem.

What are loss control procedures? ›

Loss control is a risk management technique that seeks to reduce the possibility that a loss will occur and reduce the severity of those that do occur. A loss control program should help policyholders reduce claims, and insurance companies reduce losses through safety and risk management information and services.

What are some of the primary responsibilities of the loss prevention department in today's retail environment? ›

Duties/Responsibilities:
  • Identifies, recommends, and implements systems to minimize loss of merchandise, money, or company assets.
  • Audits and investigates sources of known losses.
  • Monitors inventory to identify theft or shortages.
  • Investigates suspicious customer and/or employee activity.

What are the important of building an effective loss prevention strategy? ›

Strong loss prevention strategies will help you:
  1. Protect your bottom line.
  2. Improve customer satisfaction by keeping an accurate inventory.
  3. Develop a culture of safety and responsibility that leads to happier, more invested employees.
Aug 18, 2020

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