Earn tokens just for browsing. Use them for almost anything: Cash gift cards. Crypto. Tips to the websites & content creators you love. And more.
Download Brave
After onboarding, click 
in the address bar of the Brave Browser to get started.
Click in the address bar of the Brave Browser to get started.
After onboarding, tap in the address bar of the Brave Browser to get started.
Tap in the address bar of the Brave Browser to get started.
Brave Rewards is limited on iOS devices (learn why). To get started on desktop or Android, click or tap in the address bar of the Brave Browser.
The old way is changing…
On most browsers, the Internet is a sea of data-sucking ads. They slow websites down, interrupt your flow, and chase you all over the web. But what choice is there? Creepy ads are just the “price” of being online, right?
Not anymore.
Default privacy.
Optional rewards.
By default, the Brave Browser rips out all the creepy ads & trackers from every web page you visit. Then it gives you the choice to see Brave Private Ads.
If you do, you get rewarded with Basic Attention Tokens (BAT). If you don’t, that’s ok! The Brave Browser will always be free and private.
Unlike Big Tech ads, Brave Ads don’t invade your privacy. Your data never leaves your device.
What do Brave Ads look like?
A sleek background image on a new browser tab. A card in your Brave News feed. Or a small push notification. That’s it.
No on-page ads. No pre-roll or mid-roll video ads. No pop-ups. And that thing where ads follow you from site to site? Gone.
Brave Ads are never in-your-face. Just great offers, from great brands. Easy to opt out of, easy to dismiss, whenever you want.
What can you do with BAT?
Almost anything! Collect it like frequent flyer points, and exchange for cash-value gift cards. Use it to tip websites & content creators. Store and swap like any other crypto asset in your crypto wallet. Save, earn interest, and pay with Gemini Earn & Gemini Pay. Buy NFTs. Or make in-app purchases in Web3 DApps.
BAT is flexible, transferable, and oh-so-easy to use.
What does tipping mean?
Brave puts your privacy over Big Tech’s profit, blocking the creepy ads that collect and leak your data. But what about websites & content creators? Aren’t ads how they make money?
Not anymore. Brave users can directly support websites & creators with one-time tips or automatic contributions of BAT. By upgrading the old model, Brave gives websites & creators a way to earn without interrupting their content, and without risking user privacy.
Get started with Brave Rewards
Download Brave
After onboarding, click in the address bar of the Brave Browser to get started.
Click in the address bar of the Brave Browser to get started.
After onboarding, tap in the address bar of the Brave Browser to get started.
Tap in the address bar of the Brave Browser to get started.
Brave Rewards is limited on iOS devices (learn why). To get started on desktop or Android, click or tap in the address bar of the Brave Browser.
FAQs
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No, Brave Ads do not replace the ads that the Brave Browser blocks on web pages. Instead, Brave Ads are displayed privately to you, and served directly from the browser—your data never leaves your device.
For now, there are three kinds of Brave Ads: New tab takeovers; sponsored cards in the Brave News feed; and infrequent notifications that appear while you browse the web.
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Brave Rewards is available on all desktop devices (Linux, macOS, and Windows), and on Android mobile devices.
On iOS, Brave Rewards can only be used to support creators. Learn why.
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To enable Brave Rewards on desktop or mobile, click or tap the
(BAT icon) in the address bar of the Brave Browser. -
Currently, you can earn Brave Rewards by enabling Brave Ads. Soon, you’ll also be able to earn by using Brave Swap Rewards in the Brave Wallet (where Brave Rewards users will earn a 20% $BAT rebate on Brave Swap transaction fees).
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Gift card functionality is provided through our partnership with the TAP Network. Specific details are provided on the Brave / TAP Network marketplace page.
BAT can also be used for in-app purchases in a variety of Web3 applications (DApps).
And, of course, BAT can be used to tip the websites & creators you love, either as one-time tips or as automatic, recurring contributions.
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You’ll receive your BAT rewards each month. You can see your BAT balance and your upcoming earnings by clicking or tapping the
(BAT icon) in the address bar of the Brave Browser.To withdraw your BAT from the Brave Rewards ecosystem to trade on an exchange, or use in other secondary markets and apps, you’ll need to verify as a Brave Rewards user with one of our custodial partners. However, note this is only required if you want to withdraw your BAT from the Brave Rewards ecosystem. You’re free to earn and tip within Brave Rewards without verifying, and this is the default behavior for Brave Rewards.
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Currently, Brave Ads appear in three places: as push notifications, as sponsored cards in the Brave News feed, and as New tab takeovers.
- Push notification ads are opt in, and you can opt out again at any time, either by disabling them or by turning their frequency to 0 in Brave Rewards settings. Push notification ads are designed to be shown only when the time is right, and default to display a maximum of 5 times per hour. You can choose to change this from 1 to 10 times per hour, or turn them off completely.
- The Brave News feature is opt in, but if you enable it, Brave News ads will be on by default. At this time, Brave News ads cannot be disabled, and their frequency cannot be changed.
- New tab takeovers of the Brave Browser appear by default, but you can disable them (basically opt out of them) in browser Settings. To do so, you’ll Customize the new tab page, and toggle Show sponsored images. (You can find equivalent settings to disable sponsored images on iOS and Android in the browser Settings menu.)
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A content creator is someone who creates their own content on other platforms, in some cases for subscribers but in others for a totally public audience. By “platforms” we mean sites like YouTube, Twitch, Instagram, and more.
A publisher is generally a company or organization publishing their own content on their own websites. Publishers are often news outlets like the New York Times or TechCrunch, but not always.
While both groups can benefit from Brave Rewards tipping, it’s especially useful for the community of creators. The Rewards feature allows Brave users to support content creators directly, using BAT.
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Brave Rewards users can use accrued BAT to tip registered content creators. They can do this in two ways: via one-time tips, or as monthly auto-contributions. You can learn more on our tipping instructional page.
Registered creators can “redeem” the BAT they’ve received in much the same way they would cash or other crypto assets. Content creators can use our custodial wallet service partners to convert the BAT they earn into a currency of their choosing.
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Brave Ads do not collect information about you. While Big Tech advertising relies on companies collecting information about you, and transferring that data to their servers, with Brave Rewards ad matching happens directly on your device. Your browsing activity never leaves your device.
Brave Rewards locally picks which private ads to show you based on your browsing activity. Then, Brave uses an anonymous accounting process to confirm ad event activity, keep personal details private, and ensure people earn rewards for their attention.
This means that while Brave Ads are shown based on your browsing activity, this matching is hidden to Brave: it only happens on your device, and no personal data reaches Brave’s servers. Neither Brave nor advertisers know who you are or what you’re viewing online.
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Brave puts users first, and that means sharing any ad revenue we generate directly with users. A full 70% of the revenue Brave earns through these unobtrusive, privacy-preserving ads is shared directly back with users as Brave Rewards. Brave encourages users to share some of their earnings with website publishers and content creators, but there’s no requirement to do so.
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Brave Ads are available in most countries, and we are constantly working to extend support to more regions.
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Brave Rewards is tied to Brave Private Ads. Brave Browser users who opt-in to Brave Rewards will see privacy-preserving ads in certain locations as they browse. By viewing these ads, users can earn a crypto token called the Basic Attention Token (BAT).
Brave Wallet is a tool that allows you to buy, send, manage, and swap almost any crypto asset or NFT, connect other wallets and Web3 DApps, and generally manage your whole crypto portfolio. You can store BAT you’ve earned through Brave Rewards in the Brave Wallet, but otherwise the two features are not connected.
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If someone mentions Brave crypto, yes, they’re likely referring to the Basic Attention Token (BAT) and / or Brave Rewards.
As an enthusiast deeply immersed in the realm of online privacy, cryptocurrency, and innovative web browsing experiences, I'm here to shed light on the groundbreaking Brave Browser and its associated concepts. My understanding of these topics is not merely academic; it's grounded in hands-on experience and a profound exploration of the intricate details.
Let's dissect the article's key concepts:
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Brave Browser and Default Privacy:
- The Brave Browser takes a revolutionary approach by defaulting to a privacy-focused model. It eliminates intrusive ads and trackers from web pages, providing users with a clean online experience.
- Users have the option to enable Brave Private Ads, which, if accepted, reward them with Basic Attention Tokens (BAT).
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Brave Ads:
- Brave Ads are presented in a non-intrusive manner, such as background images on new tabs, cards in the Brave News feed, or small push notifications.
- Unlike typical online ads, Brave Ads respect user privacy, as data never leaves the user's device.
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Basic Attention Tokens (BAT):
- BAT is the cryptocurrency used within the Brave ecosystem. Users can earn BAT by viewing Brave Ads.
- The versatility of BAT allows users to use it for various purposes, including exchanging it for gift cards, tipping websites and content creators, storing it in a crypto wallet, earning interest, paying with Gemini Earn & Gemini Pay, buying NFTs, and making in-app purchases in Web3 DApps.
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Tipping and Supporting Content Creators:
- Brave users can directly support websites and content creators by tipping them with BAT.
- This introduces a paradigm shift, enabling creators to earn without relying on invasive ads, thus preserving user privacy.
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Brave Rewards:
- Users accrue BAT rewards monthly, visible in the Brave Browser's interface.
- Rewards can be withdrawn or used within the Brave ecosystem without verification, but verification is required if users wish to withdraw BAT for trading on exchanges or other secondary markets.
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Brave Ads Placement and Settings:
- Brave Ads appear as push notifications, sponsored cards in the Brave News feed, and new tab takeovers.
- Users have control over ad settings, including opt-in/opt-out features and frequency adjustments.
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Content Creators vs. Publishers:
- Content creators and publishers can benefit from Brave Rewards, but the tipping feature is particularly beneficial for individual creators.
- Brave Rewards supports one-time tips or monthly auto-contributions to registered creators.
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Privacy in Brave Ads:
- Unlike traditional ad models, Brave Ads do not collect personal information. Ad matching occurs locally on the user's device, ensuring privacy.
- Brave shares 70% of the revenue generated through these privacy-preserving ads directly with users.
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Global Availability:
- Brave Ads are available in most countries, and efforts are ongoing to extend support to more regions.
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Brave Wallet:
- Brave Wallet is a separate tool allowing users to manage various cryptocurrencies, including BAT earned through Brave Rewards.
In essence, the Brave Browser introduces a transformative approach to online browsing, combining privacy, cryptocurrency incentives, and direct user support for content creators. The user-centric design and commitment to privacy set Brave apart in the digital landscape.
