What happens if my tickets are not sold? (2024)

Your tickets will remain available for purchase until the event’s resale deadline expires, which varies by event. Any tickets that have not sold will be placed back into your account for your use.

Unsold tickets aren’t eligible for refunds, but you can still use the ticket(s) by removing the listing. Visit the FAQ How do I edit or remove tickets listed for resale? for more information.

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What happens if my tickets are not sold?

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    What happens if my tickets are not sold? (2024)

    FAQs

    What happens if a concert doesn't sell many tickets? ›

    Your tickets will remain available for purchase until the event's resale deadline expires, which varies by event. Any tickets that have not sold will be placed back into your account for your use. Unsold tickets aren't eligible for refunds, but you can still use the ticket(s) by removing the listing.

    What happens if an artist doesn t sell enough concert tickets? ›

    Promoters are the connection between the act and the venue. They officially set the ticket prices, and they take on the loss if the concert doesn't generate enough ticket sales to cover what the artist has been guaranteed. They organize and publicize the shows, and those costs go into the price of the ticket.

    Do concerts get cancelled due to low sales? ›

    Low ticket sales can be a major issue for musicians on tour. If ticket sales are low, it may not be financially viable to continue with the tour. In some cases, musicians may cancel shows or entire tours if they do not believe they will make enough money to cover their expenses.

    What happens if I decide not to sell my tickets on StubHub? ›

    If your tickets do not sell, you will not receive any payment from StubHub, but you will still be able to use the tickets to attend the event. How do Ticketmaster and StubHub compare? When buying tickets for a concert that evening is it best to get them from Ticketmaster, StubHub or buy when I get to the concert?

    What to do if a concert sells out? ›

    Call the venue, because sometimes they sell tickets too. Ask IF local businesses sell tickets and go to one of those outlets. Look at the poster for your show. IF in fact there are places that sell tickets, get over there.

    How long does it take for concert tickets to sell out? ›

    In general, tickets for live events have a very predictable sales curve: 20% Of Tickets sell within 2 weeks of the On-Sale. 30% Of Tickets sell between the on-sale period & 2 weeks before the event. (Maintenance Period)

    How much does Taylor Swift make per concert? ›

    How much does Taylor Swift make per concert? Taylor Swift makes approximately a jaw-dropping $13.6 million (£10.73 million) per concert she performs at, according to Forbes.

    How much did people pay for Taylor Swift tickets? ›

    For Swift's sold-out shows at SoFi Stadium in Inglewood next month, face-value tickets sold for $49 to $449 if you could get them. Now, first-night tickets will set you back around $800 to $11,000 each on StubHub. How did we end up spending more than your average mortgage payment for a seat at a concert?

    Are sold out concerts actually sold out? ›

    So when a show is listed as sold out, it doesn't necessarily mean all the tickets have been purchased. Kenleigh said it's difficult to gauge just how many seats will be sold or held for any particular event.

    Do concert tickets go down as the date gets closer? ›

    It actually pays to wait.

    That's just not how the laws of supply and demand work. “You'll spend a little less the closer you get to the show,” Erskine says. “There are a lot of people who may want to go to the event, but if they can get a certain price point, they'll get rid of the ticket.

    What percentage of ticket sales go to the performer? ›

    The answer to this can vary a lot between different performers, but assuming you are asking about the biggest performers out there: Approximately 15% - 20% of the amount you spend on a ticket covers booking fees, processing fees and taxes. The remaining 85% - 80% are then split between the performer and their promoter.

    Do artists lose money on concerts? ›

    In fact, some bands even lose money on tours. This might sound like a sour note, but it's a harsh reality many musicians face. Expenses can pile up faster than a drumroll, and if ticket sales are disappointing, a tour can quickly turn from a dream gig into a financial nightmare.

    Does StubHub take a percentage when you sell tickets? ›

    Welcome to StubHub Support

    When they sell, we collect a sell fee. This may change over time depending on ticket supply and ticket marketing costs. StubHub's fees help us create a safe, global ticket marketplace. As long as you deliver your tickets as promised and on time, this is the only StubHub fee you'll ever pay.

    Why wont my tickets sell on Ticketmaster? ›

    From your order, click Sell Tickets or the Sell button on the app to see if resale is available. If you receive a message that the Event Organizer hasn't activated resale, your tickets aren't eligible for resale or Ticketmaster isn't the primary ticket provider.

    What happens if my tickets don t sell on SeatGeek? ›

    What happens if my tickets don't sell? If your tickets don't sell, then you're free to take them off the market and use them or send them to a friend using our Send feature! Click here to learn how to send tickets on SeatGeek.

    Do concerts usually sell out? ›

    A big star like Paul McCartney or Elton John, Taylor Swift or Garth Brooks, artists such as they might sell out a big concert in minutes or hours. Other less well-known artists might take weeks to sell all the tickets even for a modest-sized venue..

    Do you have to sell all of your tickets on Ticketmaster? ›

    With Fan-to-Fan Resale, you have the flexibility to sell all or just some of your tickets.

    What percent of concert tickets are resold? ›

    We find that the secondary market accounts for about 10% of all concert tickets purchased, and that the markup for resold tickets is 45% to 60%, on average. We estimate the total size of the U.S. secondary concert ticket market in 2006 to be around $600 million.

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