TAG Heuer is one of the biggest names in the watch industry, but what does it mean? The word “TAG” is an acronym for Techniques d’Avant-Garde, which refers to the watches’ revolutionary design, movement, and style. Heuer is the last name of the company’s founder, Edouard Heuer. Since the 1860s, when the Swiss company was founded, Tag Heuer watches have become so much more than simply timepieces. Over the past century and a half, TAG Heuer has established a prestigious and highly respected organization responsible for providing the elite with fine watches for every occasion.
TAG Heuer History
Thanks to the Heuer tendency of pushing boundaries TAG Heuer has not only been able to survive from the 1860s till present day but to thrive, placing them alongside other top luxury watch brands worldwide. 1999 was a significant year for TAG Heuer in that it became part of the LVMH, the world’s leading association for esteemed brands. Tag Heuer has made history with its innovative techniques, presence in the 1920s Olympics, and high profile endorsem*nts showcasing some of the world’s biggest superstars.
The Products
It is quite easy to see that TAG Heuer is not just show but actual quality as well. From its current lines such as Formula One, Aquaracer, Link, Carrera, Monaco, and Grand Carrera to the original mechanical wrist chronograph, the Carrera Calibre 360, the products are nothing short of brilliant. Christoph Behling has been the head designer for TAG Heuer since 2004 and is responsible for the creation of the world’s fasted chronograph, the Mikrogirder, which was launched in 2012.
The Technique
Aside from its exquisite designs and top-of-the-line materials and execution, TAG Heuer is famous for its phenomenal watch techniques. Accuracy and precision is the name of the game and its success shows through the endless watch sales that TAG Heuer sees year after year. Whether it is a chronograph watch, a sports watch, or a luxury watch, TAG Heuer has proven that beauty does not have to make compromises when it comes to quality. It is no wonder TAG Heuer was the official timekeepers three times for the Olympic games.
Though timepieces have become fashion pieces as well, they are not quite like other fashion items such as shoes, belts, and jackets. In addition to looking good and holding up well, they also need to work. After all, what is the point of a stunning watch if it doesn’t tell time? TAG Heuer watches guarantee the best of the best when it comes to watch mechanisms, materials, and styles, hence the name “TAG.”
