What Does Syndicated Show Mean? - MediaTracks Communications (2024)

A syndicated show is programming produced and licensed for use by many radio or television stations throughout the U.S. Syndicated shows allow stations the opportunity to provide listeners shows that they could not create themselves or access to nationally-recognized personalities. Syndicated shows are usually offered to one media outlet per market.

Types of Syndicated Shows

What does syndicated show mean? Entertainment producers develop and create television and radio programming to fulfill listeners’ desire for content around the clock.

Three types of syndicated shows provide local media stations with many options to supplement their programming content.

  • First-run syndication. First-run syndicated shows run for the first time on the syndicated programming’s affiliate stations. Examples of first-run syndications include: Wheel of Fortune, Wild Kingdom, Judge Judy (and the other “judge” shows), and Dr. Phil.
  • Off-network or second-run syndication. These shows ran first on a network or major radio group. They are then sold to other stations to be aired as reruns. Among these are all-time favorites including Cheers, Seinfeld, The X-Files, The Big Bang Theory and Modern Family.
  • Public broadcast syndication. This programming is produced for distribution on PBS or other community or public stations. Some PBS shows are classics over generations like Sesame Street, Antiques Roadshow, Nature and Nova.

MediaTracks Communications is a leading producer of public affairs programming that complies with the FCC’s requirement that all radio stations air syndicated programming to address their community’s needs and concerns.

How Syndicated Radio Shows Can Benefit Your Clients

Radio is one of the most effective and most affordable marketing formats available. Studies show that 82 percent of the U.S. population who are over 12 years old listen to radio every day. Despite other options including owned music (CDs or iPods), online listening, and satellite radio, an overwhelming majority of people listen to their car radio.

According to a Nielsen study, radio is still the highest audience of all mediums. The Nielsen study reveals that radio reaches 93 percent of Americans over 18 every week compared to television reaching 88 percent of people over 18.

Radio delivers on highly sought-out demographics too:

  • Generation X (35-54) — 80.5 million listen to radio every month — an astonishing 97 percent
  • Millennials (18-34) — 71.6 million monthly listeners – an equally impressive 95 percent
  • Baby Boomers (55-64) — 41.2 million listeners each month – 98 percent of Boomers

Radio is more reasonably priced and offers the opportunity to target specific demographics affordably. No matter what demographic you need for a particular client, you’ll find a station that reaches your target audience. From Latino to Hip-Hop and from Hot FM to News/Talk Radio, there’s a radio format that matches your demographics.

MediaTracks Communications specializes in audio and radio services for public relations agencies. We help you identify the services and strategies that will work best for your client. Our team works with you to craft the perfect message. Then we work to ensure that you reach your target audience whether local, regional or guaranteed national placement.

Our two syndicated shows reach over 6,000,000 listeners weekly on over 1,200 radio affiliate stations.

And there’s no need to go outside for production. MediaTracks Communications offers audio production services in their state-of-the-art studio that includes a ProTools audio workstation, voiceover talent, music and sound library, FTP access and dial-in remote capabilities.

How MediaTracks’ Syndicated Public Affairs Programming Can Help Radio Stations Comply with FCC Requirements

MediaTracks Communications produces two weekly public affairs programs, Radio Health Journal and Viewpoints Radio (click here for sample). Each program is a 28-minute segment, providing the station with 2 minutes of local advertising time.

  • Radio Health Journal explores two important health topics in each segment and includes interviews with doctors and scientists.
  • Viewpoints Radio provides news about a variety of topics of broad interest — from business and education to the arts and pop culture.

Not only is your station or radio group required to provide this programming, you are required to identify issues of concern for your community. The FCC used to mandate that stations pick five to ten topics of community interest. The FCC no longer sets the number of topics to be chosen, but their previous mandated number seems reasonable for most communities.

The FCC requires a quarterly report, available to the public, on how you’ve addressed those topics of community concern. Stations face significant fines at license renewal time or during an inspection for failure to have those reports available for review.

MediaTracks Communications provide each affiliate station with a quarterly report that keeps you in compliance with FCC requirements. Their quarterly report contains:

  1. A compilation of issues addressed during the preceding quarter
  2. Title and length of each segment
  3. Date and time of the program
  4. Description of the topics and guest information

Our public affairs programming offers these benefits:

  • No cost to your station — 28 minutes long to give you 2 minutes of radio time to sell and includes 5 contained national minutes.
  • Easy set-up with log-in assigned for immediate broadcasting.
  • Download from our website or via our FTP.
  • Easy reporting to FCC public file database.
  • High quality content to engage listenership.

Learn More about what we can do with Syndicated Shows

One call to MediaTracks Communications is all it takes to make your job easier. Whether you educate and entertain your listeners or get your clients’ content on the air as syndicated programming, MediaTracks’ team of skilled professionals are ready to help you.

Founded in 1989, MediaTracks Communications has been collaborating with public relations companies delivering with either board guaranteed placement or targeted demographics. Their use of proven reporting sources ensure results that make your clients happy. Our team includes award-winning writers and producers to reach niche demographics.

MediaTracks is the producer of the most widely distributed public affairs programming on U.S. radio stations, broadcast in over 200 markets — Radio Health Journal and Viewpoints Radio. Leverage social media opportunities with Facebook, podcasts and Twitter.

Call us at 847-299-9500 or contact us today to learn more.

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    What Does Syndicated Show Mean? - MediaTracks Communications (2024)

    FAQs

    What Does Syndicated Show Mean? - MediaTracks Communications? ›

    A syndicated show is programming produced and licensed for use by many radio or television stations throughout the U.S. Syndicated shows allow stations the opportunity to provide listeners shows that they could not create themselves or access to nationally-recognized personalities.

    What does it mean if a show is syndicated? ›

    Broadcast syndication is the practice of leasing the right to broadcasting television shows and radio programs to multiple television stations and radio stations, without going through a broadcast network.

    What is syndicated vs non syndicated TV? ›

    Syndicated means a television program being shown on a different television network than the one that first showed the program. A syndicated program can also be a program that was not made for a television network. These types of programs are made and then sold to many different television stations to be shown.

    What is a syndication deal in media? ›

    Syndication involves the sale of the same good to many customers, who then integrate it with other offerings and redistribute it. The practice is routine in the world of entertainment. Production studios syndicate TV programs, such as the Jerry Springer Show, to broadcast networks and local stations.

    What does syndicated mean in PR? ›

    Working in PR and logging coverage, we know that when an article appears in one regional media, it's likely to also appear in multiple publications. This is known as content syndication. The official definition is where web-based content is re-published by a third-party website.

    What are examples of syndicated shows? ›

    Off-network or second-run syndication. These shows ran first on a network or major radio group. They are then sold to other stations to be aired as reruns. Among these are all-time favorites including Cheers, Seinfeld, The X-Files, The Big Bang Theory and Modern Family.

    What is the difference between broadcast and syndication? ›

    A syndicated program is a program that runs on a different television network than the one on which it was initially broadcast, or a program that was not created for a specific network. In the U.S., syndication generally comes in two forms: first-run syndication and off-network syndication.

    What are the three types of syndication? ›

    Types of syndications

    Globally, there are three types of underwriting for syndications: an underwritten deal, best-efforts syndication, and a club deal. The European leveraged syndicated loan market almost exclusively consists of underwritten deals, whereas the U.S. market contains mostly best-efforts.

    What is the longest running show in syndication? ›

    This is a list of the longest running U.S. first-run syndicated television series, ordered by number of broadcast seasons.
    ...
    25 seasons and up.
    Seasons48
    SeriesSesame Street
    First broadcastNovember 10, 1969
    Last broadcastpresent
    Number of episodes4,835
    21 more columns

    Why is syndication so important? ›

    Syndication is often a profitable enterprise because a series can be rerun for years after it ends production. Shows of limited profitability during their first run will still prove to be viable to the production company if they can last 100 episodes.

    Is syndication a good thing? ›

    Real estate syndication can be an excellent investment opportunity for accredited investors who want to diversify their portfolio into real estate investments but don't necessarily want the work involved with owning properties directly.

    What is syndication in simple terms? ›

    : the act of selling something (such as a newspaper column or television series) for publication or broadcast to multiple newspapers, periodicals, websites, stations, etc. the syndication of news articles and video footage. : the state of being syndicated to multiple newspapers, periodicals, websites, stations, etc.

    How does a syndication work? ›

    Real estate syndicates work by multiple entities pooling money to purchase a property. The group then shares the profits from selling the property and rent. The syndicator is responsible for the acquisition, management, and distribution of profits.

    What is the difference between syndicated and owned content? ›

    Content syndication is the republishing of owned content to other sites. Content syndication increases the reach of content by introducing it to new audiences. Content syndicating increases your reach and drives traffic to your site.

    How can you identify syndicated content? ›

    From the reader's perspective, one can tell if an article was syndicated, and not a guest post, because there's usually a mention on the page about the original source. Typically, publications mark syndicated piece with text like this: "This article originally appeared in [Original publication + Link]."

    How do syndicated radio shows make money? ›

    The listening audience, similar to a TV audience and social media users, are the product being sold to advertisers. This is how radio stations make money; through advertising. Extra income also comes from sponsored content and events (however, this is also a form of a advertising) as well as charging callers.

    What are examples of syndicates in mass media? ›

    Examples include the New York Times, with major resources in every news department, and the defunct Chicago Daily News, which was known for its foreign coverage. Papers sometimes syndicate as a team with another newspaper—e.g., the Los Angeles Times–Washington Post syndicate.

    What is the most common type of syndicated TV? ›

    Also known as “off-network” syndication, rerun syndication is the most common type of TV syndication. Production companies often release reruns in syndication, allowing older shows to reach new viewers and allowing older viewers to re-experience their favorite shows.

    What is an example of a syndication deal? ›

    For example, if you are syndicating a $100,000 property with two partners and investing $60,000, you will own 60% of the property. Besides, the amount of money each party invests will also determine their share of the profits (or losses) generated by the property.

    Why are TV shows edited for syndication? ›

    Sometime in the '70s or '80s, television standards in America changed to include more commercials for financial purposes, so shows made before a certain point might be edited to add several extra minutes of commercials (also, US local TV and off-prime network TV has always included more commercials than prime time ...

    How does podcast syndication work? ›

    Podcast syndication works through the magic of an RSS feed. An RSS feed is a link that contains information about your show and its episodes. This feed passes information to podcast directories every time a new episode is published.

    What are the top 5 highest grossing syndicated TV shows of all time? ›

    10 Highest-Grossing Television Shows of All Time
    1. 1 'The Simpsons' ...
    2. 2 'Friends' ...
    3. 3 'Modern Family' ...
    4. 4 'The Big Bang Theory' ...
    5. 5 'Cheers' ...
    6. 6 'Frasier' ...
    7. 7 'Seinfeld' ...
    8. 8 'Everybody Loves Raymond'
    Jan 28, 2023

    What is the longest lasting TV show in the world? ›

    The criterion for being the longest-running show is by the number of years the show has been on the air and not the number of episodes produced. The Brazilian show Programa Silvio Santos is the longest-running television show of all time hosted by the same person.

    What is the oldest TV show in the United States? ›

    Television's first drama,The Queen's Messenger, is broadcast from Schenectady, New York station WGY on September 11, 1928.

    What is the risk of syndication? ›

    Losing Your Money

    While losing your money is possible, it is unlikely. It would take a catastrophic event for passive investors to lose their money. The more likely scenario is that you won't earn the returns that were outlined by the syndicator projected in your private placement memorandum (PPM).

    Why does syndication make so much money? ›

    Not only do they make their money from the appreciation and cash flow of the shared property, they also are paid through fees agreed to and paid by the passive investors as compensation for the value the Sponsor brings to the syndication, or help cover costs such as property management services.

    What is the disadvantage of a syndicate? ›

    Disadvantages of A Syndicate Loans

    Negotiating with one bank can take several days, which is a time-consuming process. Managing multiple ban relationships is an ardent task and requires investment both regarding money and time.

    How do syndicators make money? ›

    Syndicators typically earn between 25% and 50% of distributable cash generated from operations, refinance or sale of a property, which may be paid as a direct split between the members and the syndicator (i.e., 65/35) or as a preferred return.

    What is the average syndication fee? ›

    Without proper management, the plan execution would be impossible. Real estate syndicators typically charge 1-2% of the gross property revenue (on the higher end) or the net operating income (on the lower end) for this vital work. The fee is paid either monthly or annually, depending on the deal conditions.

    What does syndication mean in Internet? ›

    Web syndication is a marketing strategy that involves licensing the rights to broadcast or distribute content from one Internet site to another. Web syndication usually occurs between smaller, content-producing sites and larger websites that have built-in audiences.

    What is an example of Really Simple Syndication? ›

    Feedly and Flipboard are examples of web-based RSS readers. Some users follow their favorite news sources on Twitter and receive updates directly on their homepage making their Twitter a web-based RSS reader. Services like WP RSS Aggregator allow you to automatically create new WordPress posts from RSS feeds.

    Does syndication make money? ›

    Investors in real estate syndications make money by receiving equity after the liquidation phase of a property. Generally, the sponsor makes between 30% and 40% of profits. Meanwhile, the investors split the remaining 70% to 60%. For a hands-off investment, this could be a pretty good deal!

    Is content syndication legal? ›

    It's legal.

    Even if it's legal to publish syndicated articles, you'll still need to provide proper attribution to their authors, just as you would with stock images. In many ways, syndicating content for your blog is much like opening it to guest posting.

    What is content syndication paid media? ›

    Paid Content Syndication Options. Paid content syndication is when you pay to promote your content to your ideal audience. Paid content syndication will increase the reach of your content and, when done correctly, can increase the ROI of your content by turning it into fuel for lead generation.

    What are the various types of syndicated services explain? ›

    Syndicated Services means market research services which are either commissioned by the Company (or other Kantar Companies) or commissioned by and/or conducted for more than one Client and which includes subscription services.

    What is the goal of content syndication? ›

    The goal with syndication is to attract readers by encouraging them to click from the blog post to your site to consume the content. Syndication provides you with the opportunity to expand your reach and demonstrate your authority and expertise to more people.

    How do I get my radio show syndicated? ›

    1. Get On Air, Anywhere. You have to start somewhere. ...
    2. Create Marketing Materials and Demo. Radio is the “invisible” medium. ...
    3. Market Your Shows to Stations. Marketing's just another word for promotion, and few syndicated shows succeed without it. ...
    4. Sign Up Stations. ...
    5. Take Care of Business.

    Do radio show hosts make a lot of money? ›

    How Much Do Radio HOST Jobs Pay per Year? $25,000 is the 25th percentile. Salaries below this are outliers. $57,500 is the 75th percentile.

    Why is syndicated offering popular? ›

    Syndication makes it easy for companies to pool their resources and share risks, as when a group of investment banks works together to bring a new issue of securities to the market.

    Do actors get paid when a show is in syndication? ›

    So, do all actors get paid for reruns? According to the Screen Actors Guild-American Federation of Television and Radio Artists, some do, and some don't. For principal performers, royalties can lead to long-term payoffs that trump the original salary.

    Does a show need 100 episodes for syndication? ›

    In the U.S. television industry, 100 episodes is the traditional threshold for a television series to enter syndicated reruns.

    How much do actors get for syndicated shows? ›

    While the exact amount isn't actually known, cast members have revealed that the reruns pay them 6% of their original salaries. If a star made a mere $150,000 per episode across all 20 seasons, that would come in around $200,000 per year in royalties.

    How much does Charlie Sheen get for reruns? ›

    Does Sheen still receive residuals from 'Two and a Half Men'? Even after being fired from Two and a Half Men, Sheen received royalties from the show—$100 million, in fact.

    Do actors get paid every time a commercial airs? ›

    Residuals are compensation paid to union actors each time their commercial or television work airs. Residuals are also paid to performers in motion pictures after the piece's initial use. Residuals pay on a sliding scale.

    What are the disadvantages of syndication? ›

    The most obvious disadvantage of investing in multifamily syndication is the lack of control. As a limited partner in such a scenario, the investor must rely on and trust the control persons to act in the best interest of the syndication, which may not always be the case.

    What is the longest running syndicated show? ›

    This is a list of the longest running U.S. first-run syndicated television series, ordered by number of broadcast seasons.
    ...
    25 seasons and up.
    Seasons48
    SeriesSesame Street
    First broadcastNovember 10, 1969
    Last broadcastpresent
    Number of episodes4,835
    21 more columns

    What is the longest running syndicated sitcom? ›

    The Simpsons (1989 - Present) - 33 Years

    The Simpsons win the grand prize for being the longest-running sitcom of all time. It's been on air since 1989, after all. The Simpsons isn't a run-of-the-mill sitcom, boasting more prominent distinctions than its animated style alone.

    Do extras get paid for reruns? ›

    That's because extras get no residuals. When you become a bigger part of the show, however, that changes. The next step up from an extra is a day player. If you get a line of dialogue in a show or have a scripted physical interaction with a character (called “special business”), you qualify for residuals.

    Who makes money on syndication? ›

    Property appreciation and rental income are the two main ways the Sponsor and the Limited Partners make money from real estate syndication. Rental income from a syndicated property is distributed to investors from the Sponsor. This typically occurs on a monthly or quarterly basis according to preset terms.

    How much do Netflix actors get paid? ›

    The estimated total pay for a Actor at Netflix is $155,521 per year.

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