What Do People Want To Learn How To Do Online (2024)

February 17, 2022in [ GCU Experience ]

If you aren’t already familiar, MasterClass¹ is a company that hires experts in various fields to record video lessons that appeal to people who are interested in learning new skills. These video lessons can be purchased and watched on your own time. But this got us thinking! What kinds of skills do people want to learn most? In this campaign, we analyzed the online engagement of all 134 MasterClass videos (everything from cooking to graphic design, to pretty much anything else you can think of) in order to determine which skills are most desirable.

Thanks to the internet and modern technology, many of us have an endless supply of information within reach at all times. While this concept can come across as overwhelming, there are many benefits. For example, if you decide one day that you’d like to learn a new skill, sometimes all it takes to make that a reality is some free time, a bit of dedication, and the click of a few buttons. However, if you have all these things plus a little extra money to spend, you can join the millions of people who have begun signing up for the online video courses provided by MasterClass.

Table of Contents:

Methodology
Online Learning Topics Ranked by MasterClass Metrics
Top 25 MasterClasses Based on Online Engagement
Most Popular MasterClass Instructor in Every State
Closing Thoughts

Methodology

Grand Canyon University analyzed three engagement metrics across 134 MasterClass trailer videos on the MasterClass YouTube channel² to determine which online learning topics are most popular. The three metrics we used were:

Online Learning Topics Ranked by MasterClass Metrics

The most popular MasterClass topic (in terms of video views) is communications/sales, averaging over 11,000 views across all 134 MasterClass videos. With sales jobs in high demand (technology, healthcare and real estate industries), it makes sense that sales and communication topics would reign supreme for MasterClass video views. Sales training programs on platforms like Coursera or HubSpot Academy³ also continue to grow in popularity, serving millions of online students eager to grow their sales acumen.

The most popular MasterClass topic in terms of video likes is dance, averaging 6,583 likes, and the top MasterClass topic in terms of video comments is makeup, averaging 333 comments. In the MasterClass series, professional ballerina, Misty Copeland, gives novice dancers step-by-step dance tutorials, while makeup guru, Bobbi Brown, unlocks the secrets to feeling comfortable in your own skin. With these top names instructing the classes, it’s easy to see how dance and makeup topics earn high engagement!

A few topics span all three engagement categories (views, likes and comments). Out of all MasterClass learning topics, communications/sales, science, graphic design and personal growth all land within the top 10 for total views, likes and comments.

Top 25 MasterClasses Based on Online Engagement

Rank	MasterClass Name	Teacher	Field/Topic	Number of Views	Number of Likes	Number of Comments	Total Engagement
1	Chris Voss Teaches the Art of Negotiation	Chris Voss	Sales	22,008,386	1,800	97	22,010,283
2	Neil deGrasse Tyson Teaches Scientific Thinking and Communication	Neil deGrasse Tyson	Science	16,208,218	3,500	169	16,211,887
3	Dr. Jane Goodall Teaches Conservation	Dr. Jane Goodall	Science	8,687,115	2,300	128	8,689,543
4	Chris Hadfield Teaches Space Exploration	Chris Hadfield	Science	7,542,004	2,000	131	7,544,135
5	Jon Kabat-Zinn Teaches Mindfulness and Meditation	Jon Kabat-Zinn	Personal Growth	4,968,351	1,700	112	4,970,163
6	Brandon McMillan Teaches Dog Training	Brandon McMillan	Dog Training	4,806,864	692	23	4,807,579
7	Matthew Walker Teaches the Science of Better Sleep	Matthew Walker	Science	4,441,282	1,800	92	4,443,174
8	Margaret Atwood Teaches Creative Writing	Margaret Atwood	Writing	2,971,094	1,400	37	2,972,531
9	Stephen Curry Teaches Shooting, Ball-Handling, and Scoring	Stephen Curry	Sports/Fitness	2,704,645	35,000	330	2,739,975
10	Carlos Santana Teaches the Art and Soul of Guitar	Carlos Santana	Music	2,569,501	787	42	2,570,330
11	Nancy Cartwright Teaches Voice Acting	Nancy Cartwright	Acting	2,567,478	1,600	115	2,569,193
12	David Carson Teaches Graphic Design	David Carson	Graphic Design	2,367,260	2,000	103	2,369,363
13	Bob Iger Teaches Business Strategy and Leadership	Bob Iger	Business	2,160,460	431	22	2,160,913
14	Geno Auriemma Teaches Leading Winning Teams	Geno Auriemma	Sports/Fitness	2,044,474	759	37	2,045,270
15	Kelly Wearstler Teaches Interior Design	Kelly Wearstler	Interior Design	2,022,986	586	13	2,023,585
16	Amy Tan Teaches Fiction, Memory, and Imagination	Amy Tan	Writing	1,870,817	1,300	67	1,872,184
17	Alex Honnold & Tommy Caldwell Teach Rock Climbing	Alex Honnold & Tommy Caldwell	Recreation	1,848,986	692	40	1,849,718
18	Timbaland Teaches Producing and Beatmaking	Timbaland	Music	1,839,386	1,400	56	1,840,842
19	James Cameron Teaches Filmmaking	James Cameron	Film	1,801,279	23,000	665	1,824,944
20	Salman Rushdie Teaches Storytelling and Writing	Salman Rushdie	Writing	1,752,089	1,900	101	1,754,090
21	Garry Kasparov Teaches Chess	Garry Kasparov	Games	1,746,978	1,300	86	1,748,364
22	Paul Krugman Teaches Economics and Society	Paul Krugman	Economics	1,732,187	238	53	1,732,478
23	Metallica Teaches Being a Band	Metallica	Music	1,633,078	6,800	313	1,640,191
24	Bobbi Brown Teaches Makeup and Beauty	Bobbi Brown	Makeup	1,632,289	634	639	1,633,562
25	deadmau5 Teaches Electronic Music Production	deadmau5	Music	1,631,824	703	46	1,632,573

When we shift our focus over to the most popular MasterClass instructors (instead of topics), the results are arguably even more surprising. While we, once again, have a varying field of first-place finishers for the three separate categories, what matters most in this measure is the sum of all three category results. The instructors who received the most engagement might not be who you’d expect.

The number one overall instructor, with a total engagement score of over 22 million total views, is Chris Voss, a former FBI hostage negotiator and current host of a Negotiation Improvement MasterClass. This particular course falls under the communications umbrella. A lesser-known name like Chris Voss might seem like an odd number-one ranking when names like Margaret Atwood, Carlos Santana, and Stephen Curry are also in this top 25 ranking, but numbers don’t lie. With one of the most popular MasterClass courses, Chris Voss has definitely cut out his own slice of the MasterClass pie.

If we look at the subjects taught by the top 25 instructors, science and music were the most common, with four courses taught by four different instructors.

Most Popular MasterClass Instructor in Every State

If you don’t care as much about overall MasterClass instructor popularity, but are curious about your state’s favorite instructor, we’ve got you covered. This chart shows even more household names, and if you look closely, you’ll see connections between some of the said names and the states that watched their videos the most.

For example, country music star Reba McEntire being number one in Alabama just makes sense, right? Or what about NBA superstar Stephen Curry being top-searched in California, the state he has played professional basketball in since 2009? Canada-bordering and very cold temperature states like Minnesota and Michigan, both looked up NHL legend Wayne Gretzky’s class more than any other state. Nevada residents searched Gordon Ramsay the most on MasterClass, which might have something to do with the five restaurants he owns and regularly visits in Las Vegas alone.

Closing Thoughts

Unfortunately, you can’t get a complete education out of just one or two video series, but Grand Canyon University (GCU) finds high value in learning beyond the classroom. Earning your degree doesn’t have to be difficult or expensive. Learn more about the wide variety of scholarships and other financial aid opportunities offered by GCU. With flexible online classes, you can earn your degree while incorporating relevant MasterClasses.

Retrieved from:

¹MasterClassin January 2022

²MasterClass YouTube Channel in January 2022

³HubSpot Academy, Best Sales Training Programs in January 2022

The views and opinions expressed in this article are those of the author’s and do notnecessarily reflect the official policy or position of Grand Canyon University. Any sources cited wereaccurate as of the publish date.