What Are Tier One and Tier Three Customers? | Bizfluent (2024)

Many businesses will use a tier system to classify their customers and help employees learn which customers deserve the most time and attention. Being a higher-tier customer means a business sees that it can make more profit from you -- it isn't worried to cut you special deals to get more products and services into your hands. Many businesses use the tier system even if they won’t openly admit or tell you what tier you belong in.

Tier One

Tier one customers are the lowest level of customers. When companies classify someone as a tier one customer, then they consider the person a low-grade customer, who can easily cost the company as much as the company can make off of the customer. Tier one customers are often customers who repeatedly call in with fake complaints in an attempt to get discounts or free stuff from the company or harass the company in other ways.

Tier Two

Tier two customers are the bulk of most companies' business. Businesses say that the hardest sale is to first-time customers, which is why tier two customers are so important. Tier two customers are customers who return to time and again to make both large and small purchases. Businesses sometimes name tier two customers the loyal customers, and businesses usually spend most of their time and assets trying to appeal to this group of customers.

Tier Three

Tier three customers usually make up a very small percentage of a business’s customer base as these are the lifetime customers: customers who are not only loyal, but have no problem spending or investing in your company. Tier three customers are often eager to expand their existing services, and buy brand new products from your company.

How Businesses Use Customer Tiers

Many businesses use a tier system for marketing and promotional periods. For example, when a company looks at customers that have “turned over” or stopped buying from them, the tier of the customer will often affect what the company does or how the company approaches the situation. If a tier one customer left, then the company sees that customer as a hindrance and no real loss; if a tier three customer leaves, then the company will often look into what new methods or products it released to cause the customer to leave.

What Are Tier One and Tier Three Customers? | Bizfluent (2024)

FAQs

What are tier 1 tier 2 and Tier 3 customers? ›

Tier 1 Suppliers: These are direct suppliers of the final product. Tier 2 suppliers: These are suppliers or subcontractors for your tier 1 suppliers. Tier 3 suppliers: These are suppliers or subcontractors for your tier 2 suppliers.

What is a tier 1 customer? ›

Tier 1 Customer means any of MTN, Vodafone, Airtel, Safaricom, TKL, Orange, Onatel, Telcel, or Moov, or any subsidiary or parent undertaking of, joint venture of or successor to, any of the foregoing, or any other GSM mobile network operator from time to time in the Relevant Jurisdiction (including any subsidiary or ...

What are first tier and second tier customers? ›

Customers are also divided into tiers; one that buys products directly from the operations is a first tier customer; one that gets products from a first tier customer is a second tier customer; one that get products from a second tier customer is a third tier customer, and so on to final customers.

What is the meaning of tier 1 and tier 2? ›

Tier 1 and tier 2 capital are two types of assets held by banks. Tier 1 capital is a bank's core capital, which it uses to function on a daily basis. Tier 2 capital is a bank's supplementary capital, which is held in reserve.

What is tier 1 vs Tier 2 vs Tier 3 data center? ›

As a general rule, the difference between data center tiers is that tier 1 offers no redundancy of any critical system, tier 2 has partial redundancy in their electrical & HVAC systems, tier 3 contains dual redundancy for power & cooling equipment, and tier 4 possesses fully redundant infrastructure.

What is the difference between Tier 2 and Tier 3? ›

Compared to Tier 2, Tier 3 is more explicit, focuses on remediation of skills, is provided for a longer duration of time (both in overall length of intervention and regularly scheduled minutes of instructional time), and occurs in smaller groups (i.e., groups of 1–3 students; Haager et al., 2007; Harn, Kame'enui, & ...

Top Articles
Latest Posts
Article information

Author: Aron Pacocha

Last Updated:

Views: 6290

Rating: 4.8 / 5 (48 voted)

Reviews: 87% of readers found this page helpful

Author information

Name: Aron Pacocha

Birthday: 1999-08-12

Address: 3808 Moen Corner, Gorczanyport, FL 67364-2074

Phone: +393457723392

Job: Retail Consultant

Hobby: Jewelry making, Cooking, Gaming, Reading, Juggling, Cabaret, Origami

Introduction: My name is Aron Pacocha, I am a happy, tasty, innocent, proud, talented, courageous, magnificent person who loves writing and wants to share my knowledge and understanding with you.