What are McDonald's short-term and long-term goals and objectives? (2024)

FAQs

What are McDonald's short-term goals? ›

The short-term mission of McDonald's is to offer the best possible experience for the customers in their outlets, while they are served with good food made from quality ingredients. The company wants to focus on offering good service quality in order to create a strong differentiation in the market.

Growth Strategy

McDonald's has a long-term goal of franchising approximately 95% of its locations. McDonald's will continue to make progress toward this long-term goal primarily by re-franchising restaurants to conventional licensees.

The Business Objectives of the Company

The three primary business objectives of McDonald's are providing value, exceptional service, and a clean dining environment in its restaurants.

As a short-term goal, I see myself gaining trust and credibility. If I can be reliable within a short period of time, I can be trusted with various new tasks. While the short-term goal can be achieved within the initial years, my long term goals are related to my development in upcoming years.

McDonald's' Accelerating the Arches strategy integrates the core growth pillars of the company, which include maximizing its marketing, commit to the core and double down on the 4Ds, delivery, digital, drive thru and development (included in early 2023).

By 2030 achieve net zero emissions for all our restaurants and offices. By 2050 our entire business and value chain will be climate positive, removing more greenhouse gas (GHG) emissions than we create.

Transitioning away from virgin fossil fuel-based plastics in our primary guest packaging to 100% renewable, recycled or certified sources^{1, 2} by the end of 2025 and drastically reducing plastics and transition to more sustainable materials in our Happy Meal toys around the globe.

McDonald's aims to decrease emissions from their restaurants and supply chain by 2030 and source all guest packaging from renewable or recyclable sources by 2025. These goals are measurable, time-bound, and directly tied to the organization's operational practices and corporate social responsibility commitments.

The company plans its future growth around M-C-D, maximizing marketing, committing to the core products and doubling down on the four Ds of delivery, digital, drive-thru and development.

What are McDonalds commercial goals? ›

Commercial Goals e.g. Goals are profit maximisation, sales maximisation, increased market share of the takeaways industry and business expansion through selling more franchises.

At the core of McDonald's positioning strategy is its commitment to delivering consistent, high-quality food and a memorable dining experience. McDonald's has long been associated with fast, convenient service and its iconic menu items like the Big Mac, Chicken McNuggets, and the Quarter Pounder with Cheese.

We aim to implement global and local solutions across our business to advance the reduction, reuse or recycling of guest packaging, and help create demand for recycled materials by the end of 2025.

The enduring success of McDonald's can be attributed to its unwavering commitment to consistency, its ability to adapt to local tastes and cultures, and its dedication to innovation and adaptability. These three key factors have allowed McDonald's to maintain its status as a global fast-food giant for decades.

There's a 40-piece Chicken McNuggets for $9.99, and a Big Mac & Chicken McNuggets Meal Bundle — two Big Macs, 20-piece Chicken McNuggets, three medium fries and three medium beverages — for $14.99.

Short-term goals may include increasing daily or monthly sales, boosting customer satisfaction, or launching a new menu item. Long-term goals may include expanding the restaurant to multiple locations, increasing brand recognition, or reaching a certain level of annual revenue.

A short-term goal is something you want to do in the near future. The near future can mean today, this week, this month, or even this year. A short-term goal is something you want to accomplish soon. Something that will take you a long time to accomplish is called a long-term goal.

A short term goal is a goal you can achieve in 12 months or less. Examples include: Take a class. Buy a new television.