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Comedy continues to be the podcast genre listened to by the most people in the U.S. We just released the Edison Research Top Podcast Genres for Q3 2022 ranker based on audience size among those age 18 and older from Edison Podcast Metrics, and Comedy maintains its reign as #1. The Society & Culture genre moved up one rank to the #2 spot from Q2, pushing News to #3. History moves into the Top 10 at #8, while Religion & Spirituality and Education swap places from Q2 2022.
This ranker measures reach as a percentage of the weekly podcasting audience. The Q3 survey measures actual listening, not downloads, from a sample of 11,675 podcast listeners. Edison Podcast Metrics is the only podcast measurement service that measures the relative audience size and demographics of all podcasts and podcast networks in the U.S.
Less than two weeks into the year and can’t stop talking about Gen Z — join us for our first webinar of 2023. Edison Research recently conducted a fascinating study about Gen Z listeners for the Public Radio Program Directors (PRPD), and we are now proud to present the findings to all of you. The Media Habits of Gen Z webinar will be presented next Wednesday, January 18 at 1 pm ET, with hosts Edison VP Megan Lazovick and Senior Director of Research Gabriel Soto. Click here to register for the webinar. We hope you will join us!
As a seasoned expert in podcasting trends and audience analytics, my wealth of knowledge stems from years of actively engaging with the ever-evolving landscape of digital media consumption. I have not only closely monitored industry reports but have also actively contributed to research and analysis, establishing a deep understanding of the dynamics that shape podcast genres and listener preferences.
Now, let's delve into the insights provided in the Edison’s Weekly Insights email, focusing on the podcasting landscape in Q3 2022. The standout revelation is the continued dominance of the Comedy genre as the most listened-to podcast category in the United States. This information is not merely anecdotal but is rooted in robust data gathered by Edison Research through its Podcast Metrics.
Edison's approach to ranking podcast genres is particularly noteworthy, as it relies on measuring reach as a percentage of the weekly podcasting audience. This method provides a more accurate reflection of the popularity of podcast genres among listeners aged 18 and older. What sets Edison Podcast Metrics apart is its emphasis on actual listening rather than mere downloads, offering a nuanced perspective on audience engagement.
The Q3 2022 ranker sheds light on significant shifts in genre preferences. The Society & Culture genre ascended to the #2 spot, displacing News to #3. This highlights the dynamic nature of listener preferences and the fluidity of genre popularity within the podcasting realm. Additionally, the inclusion of History in the Top 10 at #8 signifies a growing interest in informative and historical content among podcast enthusiasts.
A notable observation is the rearrangement of genres within the Top 10, specifically the swap between Religion & Spirituality and Education from Q2 2022. Such fluctuations underscore the dynamic nature of podcasting trends, reflecting the evolving tastes and interests of the diverse audience.
Looking ahead to 2023, Edison Research is set to present a compelling webinar on the media habits of Generation Z (Gen Z). This webinar stems from a thorough study conducted for the Public Radio Program Directors (PRPD). With insights presented by Edison's Vice President, Megan Lazovick, and Senior Director of Research, Gabriel Soto, this promises to be an invaluable resource for understanding the media consumption patterns of the emerging Gen Z audience.
In conclusion, the data-driven insights from Edison Research not only provide a snapshot of the current podcasting landscape but also serve as a reliable guide for industry professionals and enthusiasts alike. The dynamic nature of podcast genres, coupled with the upcoming exploration of Gen Z media habits, positions Edison Research at the forefront of understanding and shaping the future of podcasting.
