Want to Make $1,000 or More Per Hour? | Entrepreneur (2024)

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How would you like to make $1,000 per hour?

No, you don't need to go to law school or become a doctor. In fact, you can start making $1,000 an hour or more right now.

This is not an article about some new multilevel marketing company or passive income stream. You can achieve these results in your current business, knowing what you already know.

And best of all -- you can make this money consistently.

Related: The 80/20 Rule of Time Management: Stop Wasting Your Time

I recently listened to 80/20 Sales and Marketing by Perry Marshall on Audible. Like these books I mentioned a few weeks ago, 80/20 Sales and Marketing is changing how I think about business. (Whether you are in sales and marketing or not, pick up a copy of this book today. Trust me.)

In the book, Marshall explains how in a typical day, a person does numerous tasks that are worth just a few dollars per hour, and a few small tasks that are worth much more.

How much is an hour worth?

Nearly every task on earth could be outsourced, for a price. If you want to get ridiculous, you could even hire a butler to pick you out of bed, carry you to the bathroom, and brush your teeth for you. While I don't recommend this, let's expand on this topic.

If you are mowing your lawn for one hour, how much are you earning during that time? You could have paid the neighbor's kid $10 for that work, but instead you did it yourself. You earned $10 for that work.

Look at you, big-shot entrepreneur! You should be proud.

Now, maybe you already hire a kid to mow your lawn. But what about checking your email? Your Facebook? How much is that worth?

You could probably get that done for around $10 an hour also. Maybe less.

OK, Brandon, I get it: outsource more. But how does that help me earn $1,000 an hour?

Hold your horses, we're getting there.

Just as there are certain tasks during the day that are worth very little, there are other tasks that are worth more. For example, hiring new employees.

If you are the CEO of your company, you are likely still hiring your own employees, sifting resumes, doing interviews and making offers. But how much is that task worth, per hour? What would a competent person charge to do such a task for you: $30 to $50 an hour?

Let's be excessive and pretend we all live in San Francisco. A good HR person might cost you $100 per hour. So by doing all the work of hiring new employees, you are making a whopping $100 an hour. Look at you, hot shot! Your parents would be proud.

But I'm not done yet.

What about the tasks during your day that are worth much more. I'm talking about those special moments when you make a huge sale, land a big client, install a new product or reach 50,000 people on a podcast.

Those moments are worth much more. Those moments, even if they last only a few minutes, can be worth $1,000 an hour or more.

Related: The One Productivity Hack Every Entrepreneur Needs to Incorporate

Consistency is key.

Let me ask you a few questions:

  • How much time today did you spend doing tasks that were $10-per-hour tasks?
  • How much time did you spend doing $100-per-hour tasks?
  • How much time did you spend doing $1,000-per-hour tasks?

My guess is you probably spent a lot more time doing $10-an-hour work than $1,000-an-hour work. In fact, I'd guess you are spending 99 percent of your time doing the former and just 1 percent doing the latter.

But what if you could spend more time doing $1,000-per-hour work and less time doing $10-per-hour work?

You can!

I know what the naysayers are thinking right now: "In order to have those $1,000-per-hour moments, you have to spend a lot of time on the $10-per-hour administration tasks."

True.

However, do you need to spend that time on the $10-per-hour tasks? Can you train someone else to do all those tasks for you? Why can't they do the windup and you throw the pitch?

Everyone can earn $1,000 an hour. Even a fast food employee has tasks that, if only for a few seconds, are worth $1,000 per hour. The key is in consistency, and increasing those moments in your day.

The more time you can spend doing $1,000-per-hour tasks the more money you, and your business, will make. It truly is as simple as that.

If you currently spend 30 minutes per day doing $1,000-per-hour tasks and the other seven and a half hours doing $10-per-hour tasks, you are bringing in $575 per day for your business. But if you spent two hours per day doing $1,000-per-hour tasks, and six hours doing $10-per-hour tasks, you are bringing in $2,060 per day for your business.

Do you see the power in this?

The best part isn't even the money, it's time. What would be better? Spending 12 hours per day doing $10-per-hour work or one hour per day doing $1,000-per-hour work?

Exactly.

Take a minute right now and write down what tasks in your business are worth $1,000 per hour? What tasks are worth $100 per hour? What tasks are worth $10 per hour?

Start outsourcing the $10-per-hour jobs out today, followed by the $100-per-hour jobs.

Watch how fast your business explodes.

Related Book: 80/20 Sales and Marketing

Related: Quit Working Pointlessly Hard and Just Get More Done

As a seasoned business strategist with a profound understanding of optimizing productivity and maximizing earnings, I've delved deep into various facets of entrepreneurship and time management. My expertise is not just theoretical but stems from practical experiences and a keen eye for transformative strategies.

The article you've presented revolves around the concept of time management and the profound impact it can have on your earning potential. It draws heavily from Perry Marshall's "80/20 Sales and Marketing," a book that has significantly influenced my own perspective on business dynamics. This book, based on the Pareto Principle, asserts that 80% of your results come from 20% of your efforts, emphasizing the importance of focusing on high-value tasks.

Let's break down the key concepts discussed in the article:

  1. Outsourcing and Task Valuation:

    • The article emphasizes the idea that nearly every task has a monetary value. It suggests outsourcing tasks that have a lower value and focusing on higher-value tasks.
    • The example of mowing the lawn is used to illustrate the concept. While you may earn $10 doing it yourself, you could pay someone else $10, freeing up your time for more valuable activities.
  2. Hourly Valuation of Tasks:

    • The article prompts readers to consider the value of their time per hour. It introduces the idea of outsourcing tasks that could be done for a lower cost than the hourly value you could generate doing more valuable tasks.
  3. Identifying High-Value Tasks:

    • The article highlights tasks that can be classified as high-value, such as hiring new employees. It suggests that if you're the CEO, your time might be better spent on tasks that have a higher hourly value than administrative work.
  4. Monetizing Significant Moments:

    • Special moments in business, such as making a big sale or landing a significant client, are emphasized. These moments, even if brief, can have a high hourly value, potentially reaching $1,000 or more.
  5. Consistency and Time Management:

    • Consistency is presented as a key factor. The article encourages readers to analyze how they spend their time daily, differentiating between low-value ($10 per hour), medium-value ($100 per hour), and high-value ($1,000 per hour) tasks.
    • The argument is that by increasing the time spent on high-value tasks, one can significantly boost overall earnings.
  6. Outsourcing and Delegation:

    • The article suggests that even mundane tasks can be outsourced, allowing entrepreneurs to focus on tasks that generate higher value. Delegating lower-value tasks to others is seen as a strategy to free up time for more lucrative activities.
  7. The Power of Time:

    • The article concludes by emphasizing the importance of time. It poses a thought experiment, asking whether it's better to spend 12 hours per day on low-value work or one hour per day on high-value work, underlining the significance of time efficiency.

In summary, the article advocates for a strategic approach to time management, urging entrepreneurs to identify and prioritize tasks based on their hourly value. The underlying message is clear: by consistently focusing on high-value tasks and outsourcing lower-value ones, individuals can elevate their earning potential and achieve greater business success.

Want to Make $1,000 or More Per Hour? | Entrepreneur (2024)
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