Viking looks to ocean vessels for new growth opportunities (2024)

AMSTERDAM — As it prepares to launch its first ocean vessel,the 930-passenger Viking Star, in April, Viking Cruises has embraced a newstrategy intended to split its growth more evenly between river and oceancruising.

At a news conference aboard the Viking Skirnir, one of 12new river vessels that Viking dedicated here and in Rostock, Germany, on March24, the company’s chairman, Torstein Hagen, said Viking planned to build sixnew river cruise ships for 2016.

That’s half the total delivered this year and a third of therecord 18 ships dedicated en masse in 2013.

Hagen acknowledged that growth in the river cruise businesshas been slowing slightly, but he said the company’s total growth would notslow, because the new ocean cruise ships will be coming on line.

“We’re making space for some of our ocean cruisers,” Hagensaid. “We want to make sure that’s at least as great a success as the rivers.”

The shift comes against a backdrop of weaker-than-expectedsales of European river cruises in 2015. Hagen said river cruise bookings todate this year have been running about 10% ahead of last year, which he termed“a little bit slower than we had expected.”

Alluding to the impact on U.S. vacationers of the viraloutbreak in West Africa and a terrorist incident in the French capital, Hagensaid, “I think [slower growth] relates to Ebola, Paris, stuff like that.”

Another factor more specific to Viking is reduced demand forits cruises in Russia. Tony Hofmann, Viking’s senior vice president ofoperations, said that bookings were off about 50% for the line’s five Russianships and one Ukrainian vessel.

"We’re now in an extremely solid financial position. We have money coming out of our ears." — Viking CEO Tor Hagen

As a result, two Russian ships and the Ukrainian ship havebeen laid up, although Hagen said the staff remains on payroll.

“It will come back, I’m sure,” he said of Russian rivercruising.

Until the slowdown began, Hagen said, Viking had postedoverall growth of more than 30% a year for the past five years. Turnover, aEuropean term for gross revenue, will be about $2 billion this year, he said.

Part of that will be derived from the new ocean cruise sideof the business. Hagen said Viking planned to take delivery of Viking Star byMarch 29 and run a 10-day shakedown cruise in early April.

Hagen said that within three months of its 2013announcement, the ship was 80% booked for the inventory that was put on sale,and it is now 85% booked for 2015. He said that in 2016, when at least one andpossibly two more ocean ships will be delivered, the Viking Ocean is 49%booked.

The river cruise expansion, Hagen said, has left Viking in agood position to finance its entry into the ocean segment, which is consideredto have high barriers to entry by many analysts.

“We’ve been very fortunate,” Hagen said. “We’ve had toughtimes along the way. We’re now in an extremely solid financial position. Wehave money coming out of our ears.”

The 47,000-gross-ton Viking Star, being built by Italy’sFincantieri, has been estimated to cost about $300 million, although Vikinghasn’t publicized the price. Hagen said other aspects of getting into the oceanside of the business have been easier for Viking because it already has apurchasing department, a sales operation, food and beverage and otherfunctions.

“It’s a piece of cake,” Hagen said.

So far this year, Viking has hired about 1,200 shipemployees, including 650 for the 12 new river ships and 550 for the VikingStar. They all go through a three-week training program before starting work onthe ships.

At a celebration banquet after dedicating the newest rivervessels in Amsterdam, Hagen suggested that his dream for the ocean cruise sideof the business included at least 10 ships.

He was given a commemorative game board by Bernard Meyer,managing partner of Germany’s Meyer Werft shipyards, where Viking builds itsriver cruise vessels, that included slots for 100 ships, a number Hagen hadlaid out several years ago as a “nice” goal for his river fleet.

In accepting the board, Hagen said he had a vision for theocean cruise business with a number that “ends with a zero, but not two zeros.It wouldn’t be surprising if we see 10 of these someday,” he said.

As Viking eases into the ocean business, its strategy callsfor continued rapid growth but spread over a larger base than its river cruisebusiness, which is largely concentrated in Europe.

“Our rate of growth is running at 35% per year, and youdon’t have very many companies that accomplish that,” Hagen said at thebanquet.

Viking recently announced it plans to enter the river cruisemarket in the U.S. with six ships built for the Mississippi River. He said hedid not yet have a contract for the construction of the ships, which will bebuilt in a yard in the U.S., but hoped to start operations toward the end of2017.

Viking has already started running ads on TV and elsewherepromoting its ocean cruise business, and one question is how much the rivercruise market will feel the effects of Viking’s switch in emphasis.

Hagen said the company has spent upwards of $600 millionsince 2001, when it began marketing in the U.S., all of it on river cruisepromotion.

“We are not surprised river cruising is growing so fast,”Hagen said at the Viking Skirnir press conference. “With normal modesty, we arecausing it to grow.”

Viking’s brand awareness is high, he said, fed by asuccessful sponsorship of the PBS hit series “Downton Abbey.”

Now it may be ocean cruising’s turn in the spotlight. Hagensaid the mayor of Bergen, Norway, has invited 20,000 people to the Viking Starnaming ceremony in May.

The decision to build only six river ships next year, hesaid, “is a little bit related to our entry into ocean ships. We’re now givingpeople a choice. And we want to make sure we have excess demand.”

But Hagen also noted that Viking retains options with Meyer’sshipyard to build an additional 18 European river ships.

“There comes a time when it will ease off. No doubt aboutit,” Hagen said. “But we won’t lead the ease-off, I can assure you.”

Viking looks to ocean vessels for new growth opportunities (2024)

FAQs

How many ocean going ships does Viking have? ›

Viking OCEAN's fleet consists of all 10 liners - Viking Star (2015), Viking Sea (2016), Viking Sky (2017), Viking Sun (2017), Viking Orion (2018), Viking Jupiter (2019), Venus (2021), Mars and Neptune (2022), Viking Saturn (2023).

What makes Viking Cruises unique? ›

The Viking Difference
  • #1 for Both Rivers and Oceans.
  • The Thinking Person's Cruise.
  • The Small Ship Experts.
  • Award-Winning Ocean Fleet.
  • Serene Scandinavian Spaces.
  • All Veranda Staterooms & Suites.
  • Destination-Focused Dining.
  • Award-Winning Service.

What are Viking cruises objectives? ›

Mission - our fundamental task. We link together the countries around the northern Baltic Sea by providing sustainable and regular ferry service for everyone. Our three basic services are cruises, passenger and cargo transport. Our unique expertise in combining these services generates customer and business benefits.

How long has Viking been doing ocean cruises? ›

Viking was founded in 1997 with the vision that travel could be more destination focused and culturally immersive.

How seaworthy were Viking ships? ›

They were fast, maneuverable, highly-seaworthy, allowing the Vikings to carry out the rapid hit-and-run raids that characterize the early part of the Viking Age and later developing into specialized ship-types for warfare, trade and fishing. But having ships is no use to you if you don't know how to sail them.

Could Viking ships sail across the Atlantic? ›

It took the Vikings 200 years to cross the Atlantic, after discovering and settling one island at a time. The first island was found around 800 CE, but it took another 200 years to reach Newfoundland for the first time. Once a new island was found, there was much travel between it and the island(s) discovered earlier.

Is Viking River Cruises financially stable? ›

Meanwhile, one of the largest European operators, Viking River Cruises, has been having a bumpy ride financially. A planned funding deal this past spring to cover expenses has fallen through. But—unsurprisingly—Viking claims it is in sound financial condition, reports The Travel Insider.

What is the average age of Viking passengers? ›

Although there is a mix of ages on the Viking River ships, most passengers are 60 plus, and many are retired, especially those favoring the longer voyages.

What age group is Viking Cruises for? ›

Can children travel with Viking? All guests must be 18 years old on or before the day they are scheduled to embark on their cruise; we do not maintain facilities or services on board for younger individuals.

Do Viking cruise employees get free cruises? ›

The company offers paid vacation time, holidays, and sick leave. Employees receive a cash referral bonus if the company hires someone you refer and that person stays on board. All employees have the opportunity to take a free and/or discounted Viking Cruise.

Who are Viking cruises aimed at? ›

Viking is aimed at an adult clientele, the aspirational thinking person's cruise, where destination is a focus, supported by a program of onboard guest lectures and port briefs.

What were 3 advantages of Viking ships? ›

The addition of oars and sails gave Viking boats an advantage over all other watercraft of their day in speed, shallow draft, weight, capacity, maneuverability, and seaworthiness.

Does Putin own Viking Cruises? ›

Viking is not a company owned by Russia. It is owned by Torstein Hagen, who is Norwegian, while the company has its corporate headquarters in Basel, Switzerland and its marketing headquarters in LA, California.

Are Viking Cruises luxury? ›

Whilst designated as an Upper Premium brand, Viking has all the hallmarks of a Luxury Ocean Cruise Line. From the tastefully appointed, modern, beautifully designed, Scandinavian ships to the luxurious all-inclusive amenities, Viking are recognised as a Luxury Brand within the industry.

Are Viking Cruises adults only? ›

Viking Ocean Cruises are adults-only, as are its river and expedition cruises. The minimum age on all Viking ships worldwide is 18.

Could Viking ships sail in shallow water? ›

The ships were all the same long narrow shape, with shallow draughts. This meant that they could be used in shallow water.

What is the most beautiful Viking ship? ›

Excavated in 1880, the Gokstad had been called the most beautiful ship ever built. The Viking is approximately 78 feet long, 17 feet wide, and 6.5 feet high from the bottom of the keel to the gunwale.

How many miles could a Viking ship sail in a day? ›

It was capable of sailing 75 miles (121 km) in one day, and held a crew of about 20–30. Knarrs routinely crossed the North Atlantic in the Viking Age, carrying livestock and goods to and from Greenland and the North Atlantic islands.

How long would it take Vikings to sail to America? ›

It was a long voyage through the dicey water of the North Atlantic—three weeks if all went well—with land rarely in sight. Their boats were sturdy, made from planks called strakes held together with iron rivets, but a swift and steady vessel was no guarantee of safe passage.

How tall were Vikings? ›

"The examination of skeletons from different localities in Scandinavia reveals that the average height of the Vikings was a little less than that of today: men were about 5 ft 7-3/4 in. tall and women 5 ft 2-1/2 in.

How did Vikings get fresh water? ›

Centuries ago, the Vikings used water from peat moss bogs because it would stay fresh during their months of sailing aboard longboats. Scandinavian freshwater fishermen traditionally used peat bogs to preserve their catches until they could pick them up on their way out of the mountains.

How much does a cabin steward get paid on Viking River Cruises? ›

How much does a Steward make at Viking Cruises in the United States? The estimated average pay for Steward at this company in the United States is $19.19 per hour, which is 37% above the national average.

How much does a cruise director make on Viking river cruise? ›

How much does a Director make at Viking Cruises in California? The estimated average pay for Director at this company in California is $52,011 per year, which is 47% below the national average.

How many people are on an average Viking cruise? ›

The 443-foot-long versions of the ship are designed for 190 passengers, for example, whereas the 410-foot-long versions of the vessels hold 168 passengers (since they have 11 fewer cabins). While most Viking river ships are Longships, there are a few exceptions in the Viking river fleet.

What was the life expectancy of a Viking woman? ›

Life expectancy, family structure, rights of women

Average life expectancy was something in the range of 30 years to 40 years. This means only a few people lived long enough to become a grandparent. Author points out women had far more rights in Scandinavia during the Viking Age than typical for the medieval era.

How many guests can a Viking ship carry? ›

Suites and staterooms aboard Viking River Cruises' ships

Each Longship measures 135m in length and carries 190 passengers in 95 outside-facing cabins.

How were Vikings educated? ›

There were no public schools. All education was given at home, with a parent, nurse, or visitor acting as teacher. Children were often sent to the home of a rich man, sometimes a relative, to be educated. Both girls and boys learned to sing, to recite and compose poetry, and to tell sagas.

Can you wear jeans to dinner on Viking cruise? ›

For evening wear, the dress code is simply ”'elegant casual.” Think dresses, skirts, or slacks with a sweater or blouse for women, and for men, think trousers and a collared shirt. Ties and jackets are optional, but remember that shorts, jeans, and casual wear are not permitted.

Do you have to dress for dinner on a Viking cruise? ›

There are no formal nights on Viking so there's no need for long dresses for women or dinner jackets for men (even neckties are discretionary). Instead, the dress code is “elegant casual,” meaning anything from a sundress in the Caribbean—to slacks and a blouse for women cruising in colder climates.

How much do you tip on a Viking cruise? ›

A 15% tip is automatically added to bar, beverage and deck service tabs. The cruise line suggests you may also wish to give your local guides a cash tip at the end of each tour. Details: See under What is the tipping policy? on Viking Cruises' website.

How much do Viking Cruises housekeepers make? ›

How much does a Hotel Housekeeper make at Viking Cruises in the United States? The estimated average pay for Hotel Housekeeper at this company in the United States is $18.63 per hour, which is 45% above the national average.

How much do Viking crew members make? ›

The average Viking Cruises salary ranges from approximately $36,000 per year for Technician to $170,000 per year for Senior Compliance Officer. Average Viking Cruises hourly pay ranges from approximately $14.40 per hour for Sales to $24.00 per hour for Call Center Representative.

What is not included on a Viking ocean cruise? ›

Are Viking Ocean Cruises all-inclusive? Viking Ocean cruises are about as all-inclusive as you can get on a cruise. You won't find any additional charges for the alternative restaurants, Wi-Fi, or even wine, beer, and soft drinks at lunch and dinner.

Is Viking a Russian company? ›

Development. The company was established by Torstein Hagen in St. Petersburg, Russia as Viking River Cruises in 1997.

Is alcohol free on Viking River Cruises? ›

Viking Ocean Cruises serves complimentary beer, wine and soft drinks with lunch and dinner; and a complimentary glass of sparkling wine is offered on embarkation day.

Do Viking Cruises have gambling? ›

Specialty cruise lines like Disney Cruise Line, Paul Gauguin and most expedition cruise ships do not have casinos. Premium cruise lines Oceania Cruises and Cunard have casinos, while Viking, Azamara and Windstar Cruises do not.

Why were the Vikings such good sailors? ›

Many Vikings were good sailors because they lived close to rivers and fjords (sea inlets). They grew up learning how to use ships for fishing and travelling. The Vikings built fast ships for raiding and war. In a raid, a ship could be hauled up on a beach and the men would jump out to fight.

Were Vikings the best sailors? ›

The vikings were skilled sailors

The men at sea were very skilled and knew how to navigate when crossing the seas. They were also quite good at teamwork which was needed in order to keep their big ships sailing. In this section you can read about how they managed to navigate and who was aboard.

Why were the Vikings so good at sailing? ›

Across the Channel, Vikings were able to sail their ships as far inland as Repton in Derbyshire, about as far from the sea as it is possible to get in Britain. They could do this because their ships were light and fast, with a shallow draft (the distance between the waterline and bottom of the hull).

What is the longest Viking river cruise? ›

The longest cruise is the new Viking World Voyage I, departing on Dec. 19, 2024 from Fort Lauderdale, Florida. It will sail for 180 days visiting 85 ports of call across 37 countries on five continents.

How many ocean cruises does Viking have? ›

With 42 cruise itineraries lined up around the world, each of her 930 passengers will experience understated elegance, modern Scandinavian... One of Viking's two new expedition ships - the Viking Polaris, is setting off on her maiden voyage in 2022.

Is Viking still going to St Petersburg? ›

Viking Cruises ceases operations in Russia for 2022.

Is Viking Cruises 5 star? ›

Cruise Critic

For every Viking ship they have reviewed —Viking Venus(2021), Viking Jupiter (2019), Viking Orion(2018), Viking Sky(2017), Viking Sea(2016) and Viking Star(2015)—Cruise Critic's team of expert editors has awarded their highest rating: 5 stars.

Which is better Viking or Norwegian cruise? ›

Dining experience on Viking overall definitely surpasses NCL (with a great margin or small margin - depending on the ships), while the Haven easily wins in accommodation. The atmosphere on Viking is more intimate and romantic, while entertainment on NCL giant ships is a different planet.

Do you have to tip on Viking Cruises? ›

The onboard staff is dedicated to providing you with the best cruise experience possible, and it is customary to give gratuities in recognition of their service.

Can you have 3 people in a room on a Viking cruise? ›

The standard Suite is designed to accommodate up to 2-3 guests. There is a private bedroom in this suite which features a hotel-style queen-size bed and access to a French balcony.

Can a single person go on a Viking cruise? ›

Viking River Cruises– There are some single cabins available at rates that are 150 percent to 200 percent of the double occupancy rate.

What makes Viking cruise different? ›

The Viking Difference
  • #1 for Both Rivers and Oceans.
  • The Thinking Person's Cruise.
  • The Small Ship Experts.
  • Award-Winning Ocean Fleet.
  • Serene Scandinavian Spaces.
  • All Veranda Staterooms & Suites.
  • Destination-Focused Dining.
  • Award-Winning Service.

What is Viking River Cruises known for? ›

Viking River Cruises boasts the most extensive fleet of river cruises vessels, and we are proud to offer you the best ships in each region where we travel. Viking ships are specially designed to navigate the world's great rivers and provide convenient daily access to a plethora of destinations and experiences.

What is the difference between Viking ships and other ships? ›

Viking ships were built using the clinker system; other ships were not. Viking ships did not have deep keels like other ships. Viking ships were more advanced than other ships at the time.

What were the key features of a Viking ship? ›

They had a sail and a mast, but also had oars for rowing in case the wind disappeared. To steer the boat, they just had one oar at the back of the ship. Another fantastic feature was that the longboat was double-ended. This meant that the Vikings could reverse without having to turn the boat around.

Can I wear jeans to dinner on a Viking River Cruise? ›

Dress is casual on-board Viking River, with shorts, slacks or jeans advised.

Is Viking owned by Carnival? ›

The company Viking is privately owned, which also makes it different from most other cruise lines.

What made Viking ships so strong? ›

Viking Age ships were both light and strong. There are two main reasons for this: The planks and frames were cleaved and followed the tree's fibres. This made the finished pieces very strong, even though their dimensions were reduced due to a desire to keep the overall weight of the ship down.

What was the most feared Viking ship? ›

The Most Fearsome Viking Pirate Ships

The Dreki long-boat is one of the most iconic pirate ship designs in medieval history. These battleships were long, narrow decked boats with a shallow draft and a long, high stem at the front of their body.

What is a small Viking ship called? ›

The Karve was a small type of Viking longship, with a broad hull somewhat similar to the knarr. They were used for both war and ordinary transport, carrying people, cargo or livestock. Because they were able to navigate in very shallow water, they were also used for coasting.

How many Vikings could fit on a longship? ›

Longships are around 28 – 30 meters long in size and built to hold more than 100 men. The boats speed can get up to 30 – 35 kilometres per hour because the Vikings had both oars and sails so they could keep going in any weather condition. They were constructed out of raw timber.

Why did Vikings have dragons on their boats? ›

Draken Harald Hårfa*gre is a Dragonship. The Viking longships owned by kings and chieftains often had a head from a mythological animal in the bow, it offered protection from sea monsters and men, bad weather and raids along the voyages.

What type of shipbuilding techniques did the Vikings use? ›

The secret of the Vikings' ships lies in their unique construction. Viking longboats were 'clinker' built, a technique that used planks of wood that overlap at one edge and are riveted together. The ships were then made watertight by filling the spaces between the planks with tarred wool or animal hair.

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