Industry Sales Results
Car sales tumble to 2011 levels; industry cites lending reforms, wage growth, housing market, drought as factors
Mike Costello
14:3206 January 2020
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Australia’s 2019 new car sales tally finished up almost 8 per cent down on the previous year, making it the worst since 2011.
Self-reported Federal Chamber of Automotive Industries data counted 1,062,867 new vehicles sold. That is more than 90,000 fewer than 2018’s tally.
Each state and territory went backwards, by a minimum of 2.3 per cent (Tasmania) to 16 per cent (Northern Territory). Buyers in New South Wales and Victoria, combined, purchased 60,000 fewer new cars than they did in 2018.
The data shows that SUVs accounted for 45.5 per cent market share, up from 43 per cent in 2018. Passenger cars managed 29.7 per cent share, and light commercials 21.2 per cent.
Brands
Toyota topped the charts with 205,766 sales for the year, down 5.2 per cent. Mazda fell by 12.3 per cent but hung on to second place with 97,619 cars counted as sold. Hyundai scraped into third with 86,104 sales, despite volumes falling by 8.6 per cent.
Mitsubishi fell by ‘only’ 2 per cent for a fourth-placed total of 83,250, well ahead of Ford (63,303, down 8.4 per cent), Kia (61,503, up 4.6 per cent), Nissan (50,575, down 12.3 per cent), Volkswagen (49,928, down 11.8 per cent), and Honda (43,868, down 14.9 per cent).
Holden hung onto the final spot inside the top 10 with 43,176 sales, despite falling a massive 28.9 per cent. It edged out Subaru, whose distributor recorded a sales dip of 20 per cent to 40,007.
Some other brands that saw sales fall across the year included Mercedes-Benz cars and commercial vehicles (38,604, down 2.4 per cent), Isuzu Ute (25,311, down 8.4 per cent), Audi (15,708, down 19.1 per cent), Land Rover (8879, down 12 per cent), Renault (8634, down 13.8 per cent), Jeep (5519, down 24.7 per cent), Mini (3204, down 10.8 per cent), Peugeot (2445, down 13.8 per cent), and Jaguar (2274, down 15.1 per cent).
It wasn’t all doom and gloom, since some brands increased their sales. Kia has already been mentioned, but others to grow thanks to new- or new-generation models included BMW (23,307, up 1.1 per cent), Lexus (9612, up 9 per cent), Volvo Car (7779, up 16.2 per cent), Skoda (7001, up 20.6 per cent), and Porsche (4161, up 6.4 per cent).
Chinese brands are growing too, led by MG (8326, up 176.9 per cent), LDV (6480, up 6.9 per cent), Haval (1706, up 169.5 per cent), and Great Wall (1401, up 78.7 per cent). Another big grower was Ram Trucks, which converts pickups to right-hand drive locally and grew three-fold to 2868 units.
See the full sales table below.
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Models
The Toyota HiLux again claimed the title of number one selling vehicle in 2019 across all categories, with 47,649 sales. The HiLux was followed by its Ford Ranger rival, again number two in the market with 40,960 sales.
The top-selling passenger car was the Toyota Corolla in third on 30,468, ahead of the Hyundai i30 on 28,378. Rounding out the top 5 was the Mitsubishi Triton ute on 25,819. The top 20 looks like this:
Top 20 selling car models in Australia for 2019
We can break down the numbers further and explore the top 3 models in each vehicle segment, too.
Miscellaneous
Private cars accounted for 476,493 units (down 7.6 per cent), business sales 438,641 (down 8.7 per cent), rental fleets 73,702 (down 4.5 per cent), and government sales 36,062 (down 5.9 per cent).
Petrol-electric hybrid cars managed 30,641 sales thanks to Toyota's expansion into new segments (led by the RAV4), which is up 53 per cent. Sales of electric cars and plug-in hybrids were 2925 units, up 54 per cent. However this does not include any sales from Tesla, which doesn't provide data.
The most common source countries for vehicles were Japan (334,075), Thailand (271,120), Korea (150,630), Germany (84,166), and the USA (41,275).
Sales declines by State/Territory: NT (down 16 per cent), ACT (down 11.7 per cent), Victoria (down 8.7 per cent), NSW (down 8.4 per cent), Queensland (down 7.2 per cent), SA and WA (both down 5.4 per cent), and Tasmania (down 2.3 per cent).
Most popular vehicle segments by market share: Medium SUV (19.1), 4x4 ute (15.9), Small Cars (15.4), Small SUV (13.1 per cent), and Large SUV (11.5).
Quote
Tony Weber, chief executive of the FCAI, commented at the release of the sales results.
“2019 reflects a tough year for the Australian economy, with challenges including tightening of lending, movements in exchange rates, slow wages growth and, of course, the extreme environmental factors our country is experiencing."
Sales by brand:
Car brand | 2019 sales | Change over 2018 |
Toyota | 205,766 | -5.2% |
Mazda | 97,619 | -12.3% |
Hyundai | 86,104 | -8.6% |
Mitsubishi | 83,250 | -2.0% |
Ford | 63,303 | -8.4% |
Kia | 61,503 | 4.6% |
Nissan | 50,575 | -12.3% |
Volkswagen | 49,928 | -11.8% |
Honda | 43,868 | -14.9% |
Holden | 43,176 | -28.9% |
Subaru | 40,007 | -20.0% |
Mercedes-Benz | 38,604 | -2.4% |
Isuzu Ute | 25,311 | -8.4% |
BMW | 23,307 | 1.1% |
Suzuki | 17,310 | -1.7% |
Audi | 15,708 | -19.1% |
Lexus | 9,612 | 9.0% |
Land Rover | 8,879 | -12.0% |
Renault | 8,634 | -13.8% |
MG | 8,326 | 176.9% |
Volvo Car | 7,779 | 16.2% |
Skoda | 7,001 | 20.6% |
LDV | 6,480 | 6.9% |
Jeep | 5,519 | -24.7% |
Porsche | 4,161 | 6.4% |
MINI | 3,204 | -10.8% |
RAM | 2,868 | 296.7% |
Peugeot | 2,445 | -13.8% |
Jaguar | 2,274 | -15.1% |
Fiat | 2,053 | -17.4% |
Haval | 1,706 | 169.5% |
Great Wall | 1,401 | 78.7% |
Ssangyong | 1,040 | NA |
Alfa Romeo | 891 | -30.3% |
Infiniti | 571 | -12.0% |
Maserati | 482 | -24.9% |
Citroen | 400 | -19.0% |
Chrysler | 292 | 16.8% |
Ferrari | 257 | 6.6% |
Bentley | 191 | -8.2% |
Lamborghini | 147 | 9.7% |
Aston Martin | 129 | -22.8% |
Genesis | 103 | 442.1% |
McLaren | 88 | 0.0% |
Lotus | 57 | 1.8% |
Rolls-Royce | 55 | 37.5% |
Alpine | 35 | 9.4% |
MORE:Renewed calls to stamp out “fake” new-car sales results
MORE:Kia the only brand inside the Top 10 to post a sales increase in 2019
MORE:Holden posts lowest sales since 1954, Ford drops to 1968 levels
MORE:Ford Mustang posts lowest sales since it arrived in Australia
MORE:Toyota HiLux and Ford Ranger top Australian car sales as utes dominate for fourth year in a row
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