Versace Mission Statement - Zippia (2024)

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Versace Mission Statement - Zippia? ›

Versace's Mission Statement

03 Versace

The Versace logo is the head of Medusa, a Greek mythological figure. The logo came from the floor of ruins in the area of Reggio Calabria that the Versace siblings played in as children. Gianni Versace chose Medusa as the logo because she made people fall in love with her and they had no way back.

A WINNING FORMULA FOR A MODERN GENERATION, THE VERSACE VALUES PROCLAIM VICTORY, CONSCIOUSNESS, UNITY, POSITIVITY, DIVERSITY, ADVENTURE AND INTEGRITY - IDEALS AT THE HEART OF VERSACE.

Under the guidance of Gianni Versace, the label became known for its unique creations that combined luxury and elegance with innovation and a spirit of experimentation. His clothing was not just garments; they were artworks that reflected the personality and style of the wearer.

Versace targets style-conscious, affluent individuals between the ages of 18 and 30 with a taste for luxury fashion. Specifaclly, the brand caters to celebrities and influencers, and high-income individuals who value investing in quality and craftsmanship.

Luxury brand Versace has apologised after an image on one of its T-shirts appeared to imply Hong Kong and Macau were independent territories. After fierce criticism on social media in China, Versace said it had made a mistake and had stopped selling the tops.

example of: clothes designer, couturier, designer, fashion designer. someone who designs clothing.

The brand became a symbol of Hollywood luxury and extravagance. Collections and Design: Versace is known for its imaginative patterns, bold colors, and luxurious materials. Its collections include not only clothing but also accessories, perfumes, cosmetics, and furniture.

Versace is one of the most recognizable names in the world. The luxury House immediately became a leader in fashion and culture following its founding in 1978 by Gianni Versace, and it continues to lead with purpose under the creative vision of Donatella Versace and leadership of Emmanuel Gintzburger.

Versace's parent company has announced it's being bought by the luxury goods group Tapestry. In a new deal worth $8.5 billion (approximately €7.75bn), Capri Holdings is being taken over by Tapestry, whose existing brands include high-end names like Coach and Kate Spade.

Why is Versace iconic? ›

His creative and bold designs, most known for breaking boundaries, and fearless approach to fashion have left a lasting impact on the fashion industry. Today, Versace remains a symbol of luxury and classiness, with a worldwide presence that extends far beyond the world of clothing.

Versace is a name synonymous with luxury, boldness, and a touch of theatricality. Founded in 1978 by the visionary Gianni Versace, the brand has become a fashion powerhouse with a rich history and a lasting impact on the industry.

The Versace name is identified with a lifestyle and attitude that celebrates uniqueness and the power of a person who feels the ultimate freedom to be themselves.

The Versace logo design philosophy reflects Medusa's head which embraces beauty, boldness, and seduction. Medusa's head represents these features, consistently reminding us of the brand's dedication to pushing fashion boundaries and traditional standards.

Broadly speaking, this great fashion designer's collections reveal his passion for Greco-Roman culture, Byzantine art, the Renaissance, the Baroque, Neoclassicism, Art Deco and all modern art, including, of course, popular American culture.