Using Social Media to Maximize their Supply Chain Communication – Social Media for Business Performance (2024)

FAQs

How does social media enhance the supply chain? ›

For supply chains to work effectively, businesses must be able to communicate easily with partners, vendors, and customers. Social media provides an avenue through which these parties can stay in touch, build relationships, and provide feedback on each other's quality of service.

Social media is about building relationships, and it can be used in a supply chain to build and grow relationships among trading partners. Information and knowledge gathered from the use of social media by supply chain partners can provide insight into various issues of the supply chain, industry, competition, etc.

Shippers can use their social media channels to tap into consumers' buying habits. A consumer who tweets a message endorsing one of your products can indicate an increase in demand. Thus, managers can prepare by adjusting supply.

The social media value chain charts the customer's path until the desired outcome of a purchase, at which point the person becomes a brand ambassador who generate leads for your business. That result is the holy grail outcome for a social media value chain.

At its simplest, the social supply chain connects people who have a problem – or who need information – with other people who can resolve their problem or provide the required information. Critically, they don't need to already know and have a relationship with these people.

Social media can help you engage with your customers and find out what people are saying about your business. You can also use social media for advertising, promotional giveaways and mobile applications. Social media can help your business to: attract customers, get customer feedback and build customer loyalty.

Communication helps your team stay in touch with stakeholders and suppliers to ensure a positive end-to-end experience. And effective communication spans far beyond face-to-face or mobile interactions.

Poor communication is one of the biggest roadblocks to an efficient supply chain. Without the channels to facilitate strong communication, issues can't be raised quickly enough, leading to a waste of products and materials in addition to a build-up of backlogs. Ultimately, this means demand isn't being met.

Companies need to be aware of the following areas of social responsibilities as they pertain to the supply chain: human rights (including working conditions, slave labor, and child labor), occupational health and safety, as well as sustainable production and environmental practices.

Social collaboration tools encourage employees to share not only job-related information, but also the details of their lives outside of work. This helps team members form more personal connections, which in turn reduce tension and improve communication over the entire life of a project.

How does social media promote products and services? ›

Allows businesses to reach new consumers: Through social media advertising, businesses can target product ads to social media users who's interests align with their product offerings. This helps businesses gain new social media followers, more website traffic and increased sales.

Social media marketing means using social media platforms like Instagram, Twitter and Facebook to promote your brand and sell your product or service. If your business comes out with a new item and you plan to promote the launch on social media, that's social media marketing.

It also enables a company to reach a large number of people at a low cost. The number of followers, shares and the reach (how many people have seen the post) can impact the value of your brand. With an effective social media plan in place, a company may be able to secure a higher valuation at the time of sale.

In general, social media groups can provide: a sense of belonging and community. access to support from like-minded individuals. an appreciation of different perspectives.

Supply chain management is vital to society, providing the mechanism for getting products into the hands of consumers, from essential staples such as food and medicine to luxury items. In business, supply chain management allows manufacturers to make as many products as needed to meet market demand.

A supply chain strategy explains how a company will bring goods into the business and get them out to customers as effectively as possible. Considering every phase in the supply chain, such as sourcing goods, logistics and delivery, the strategy optimizes operations to reduce costs and maximize profits.

Social media has provided a platform where businesses, of any size, are able to network and communicate with customers on a more personal level. Instead of simply trying to sell their products or services, the business is able to create relationships and get customers more accustomed to the brand.

What is the impact of supply chain on company performance? ›

The positive impact of supply chain performance on organizational performance is accomplished through improved supply chain efficiency, flexibility, responsiveness and quality. Efficiency is the input to output ratio; higher efficiency indicates higher output (revenue) generated with lesser input (costs).

Effective communication between buyers suppliers helps support long-term goals by building a strong and trusting relationship in which both parties are comfortable sharing information and working together to support these goals.

Increased Productivity

A smooth flow of information, new technologies, and effective communication increases the productivity of all entities in the supply chain. It is like an initiation for product movement.

It enhances human relations by effective coordination between the individual and the organization. It connects all the management functions to achieve common goals. Thus communication plays a significant role in the coordination of group effort and all activities of different departments in the business organization.

What is Supply Chain CSR? Supply chain CSR is when companies that make up a supply chain work together to share, understand, and work to fix environmental and social problems within the supply chain.

The social dimension of sustainability across the supply chain is primarily concerned with ensuring that supply chain partners manage their operations in a way that promotes: health and safety, a supportive working environment, human rights standards, labor rights, and measures aimed at improving ethical practices at ...

Volunteering at the local homeless shelter or soup kitchen, for example, would be considered social responsiveness because you are doing your part to improve the lives and circ*mstances of those living in your community.

Constant notifications are distracting and can degrade your attention. Frequent interruptions and increased time scrolling through social media can encourage procrastination, reduce work or school performance, and contribute to burnout. Screen use before bedtime can disrupt your sleep.

Science Daily conducted a meta analysis of several studies focusing on how social media impacts on academic performance, finding that: Students who regularly use Instagram while studying tend to perform slightly worse than students who don't use social media while studying.

How does social media affects work performance? ›

Thus, employees who are highly addicted to social media often have the highest likelihood to perform in a somewhat slower and sloppier pace. They also tend to lose focus, thus, making more mistakes and affecting the overall productivity of the company.

Engaging on social media gives brands the opportunity to build trust with potential customers, partners and talent/employees. This is especially true if other people are promoting your brand or products/services to other people.

Social media not only allows you to hear what people say about you, but enables you to respond. Listen first, speak second. Be compelling, useful, relevant and engaging. Don't be afraid to try new things, but think through your efforts before kicking them off.

Run contests to attract leads. Use social media contests to attract customers. These contests encourage people to follow you, post on your page, share your page with others, or submit photos. In return, you'll get new followers, boost your traffic and increase your qualified leads.

Social media is an important part of today's world. It helps people stay connected and share ideas, thoughts, and opinions with others in a safe and secure environment. It can also be used to promote businesses, organizations, and causes, as well as to stay informed about current events and trends.

One of the most important impacts of social media in today's world lies within its ability to distribute information to the whole world. With most people on some other social media platforms today, no news of importance cools down without proper discussion.

For logistics and supply chain firms, social media might be the most effective medium for acquiring useful information. Few organisations utilise social media to improve and create connections with their logistical partners. Social media may be used for more than just promoting your business.

Marketing fosters collaboration among all links in the supply chain. By communicating regularly with your partners just like you would your customers and prospects, you nurture a culture of collaboration. Utilize specific messaging and distribution of information to connect with and integrate suppliers into your team.

How does marketing help supply chain management? ›

To create better customer value, relationship marketing aims at developing, maintaining, and enhancing multiple relationships in a supply chain. Hence, the role of marketing through the concept of marketing, market orientation, and relationship marketing is essential for the success of Supply Chain Management.

Digital supply chains leverage digital technologies to capture big data produced by each step of the process and then use data analytics to ensure that logistics professionals are equipped with actionable insights to plan, manage, and strategize supply chains effectively.

To develop an effective social strategy, focus on the social channels that best suit your brand. Social media platforms that work well for businesses include Facebook, Twitter, Instagram, TikTok, Pinterest and LinkedIn.

Companies see logistics as a critical blueprint of the supply chain. It is used to manage, coordinate and monitor resources needed to move products in a smooth, timely, cost-effective and reliable manner.

It is often easier and more convenient to access information, provide information and communicate via social media. Tutors and students can be connected to each other and can make good use of these platforms for the benefit of their learning and teaching. Social media is the go to medium for people to interact.

When inventory, capacity, logistics, and suppliers are managed effectively through connected supply chain planning, total costs are lowered because there's less excess and better collaboration, there are fewer costly fire drills to frantically expedite, and less of a bullwhip effect.

Artificial intelligence can help supply chains operate more efficiently and adjust more easily to shocks. Companies must use data more effectively, and take advantage of AI to reduce costs and increase profits and sustainability.

Supply chain management is a business-focused approach to managing an organization's product from start to finish in the most efficient and transparent way. Raw materials are converted into finished goods and delivered to clients quickly and efficiently.

Digital technologies are used in supply chain processes to reduce production costs and enhance operational efficiency. However, they are standard capabilities that utilize existing resources and are insufficient to support companies to remain competitive in future markets (Warner and Wäger, 2019).

What is the impact of digital transformation on supply chain performance? ›

Digital transformation in supply chain management enables organizational flexibility and business process automation and accelerates innovation in supply chain management.

The ultimate goal of effective supply chain management is higher profits through improved customer satisfaction and a lower cost of doing business. Profits are healthier when costs are controlled and reduced wherever possible. Operating costs go down when raw materials and production costs go down.