Extended reality (XR) technologies, including virtual reality (VR), augmented reality (AR), and mixed reality (MR) are still in the early phases of adoption, but they are evolving quickly. While most use cases for VR and AR are still related to gaming, entertainment, and social media, the variety of applications is expanding as more consumers and businesses test out immersive experiences.
HowmanypeopleintheUSwilluseVRandARthisyear?
We expect 58.9 million people will use VR and 93.3 million will use AR at least once per month in 2021. These numbers represent 17.7% and 28.1% of the US population, respectively.
HowhastheglobalpandemicaffectedthemarketforVRandAR?
Because the pandemic has forced many people to work, socialize, study, and shop at home, they’re using XR experiences to replace in-person ones. While supply chain and distribution issues temporarily disrupted shipments of VR hardware in H2 2020, demand for all types of XR content will translate to more users over the forecast period.
Howarethisyear’sforecastsdifferentfromlastyear’s?
This year, we revised our previous estimates upward to reflect faster-than-expected growth in both VR and AR users. Pandemic-induced conditions have catalyzed interest in both technologies, and developers are stepping up to meet increased demand.
Howwilltheintroductionof5GwirelessconnectivityandotheradvancedtechnologiesaffectVRandARusage?
The convergence of 5G, artificial intelligence (AI), and edge cloud processing will soon make it easier to deliver more seamless, enjoyable, and cost-effective XR experiences across a variety of connected devices.
WHAT’SINTHISREPORT?This report includes our 2019–2023 forecasts for VR and AR users in the US, along with an analysis of the forces shaping the growth of these technologies.
Includes:
15-page report, 1 slide deck, 21 charts
Table of Contents
Executive Summary
Pandemic Galvanizes XR Landscape
Virtual Reality: A Bumpy Road to Growth
Augmented Reality: Greater Utility Drives More Use
Key Takeaways
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