Understanding M&A Advisor Fees | Founders Advisors (2024)

Understanding M&A Advisor Fees

Feb 25, 2016

ByWesley Legg

When choosing an M&A advisor to sell a privately held middle-market business, you want to consider a variety of factors, such as their experience, process, team and fees. If you’re looking for an M&A advisor you’ll want to read our “” blog first. That said, here are some of the more common fees and fee structures, the logic behind them, and how they may differ depending on the type/size of business and the type of transaction.

The standard M&A advisor fee model includes a retainer and a success fee.

M&A Advisor Retainers

  • The selling company commits to a fixed retainer at the beginning of the engagement. Some firms will invoice monthly over the course of the transaction and credit this fee against the success fee once the deal closes.. This fee can also be called a work fee, engagement fee, or upfront fee.
  • For larger transactions, the work fees are usually $100,000 or more. For mid-size firms, this fee is usually $5,000 to $15,000 a month. Interestingly, firms that work on transactions valued under $5 million often do not charge a work fee.
  • It’s very unusual for an M&A advisor to take on a sell-side engagement without a retainer. While retainers typically do not cover the cost of an M&A advisor’s overhead, it does help to ensure that a seller is serious about selling their business and help offset some of the direct costs associated with the project.

M&A Advisor Success Fee Structures

There are three primary success fee structures; The Lehman Formula, Flat Fee and Tiered Fee.

  • The Lehman formula was originally used for financing engagements but somehow also came to be applied to M&A transactions. In the formula, the M&A firm is paid a lower percentage of the last million than the first million. This is often called a “decelerator”. In this fee structure, the advisor is not as aligned with the seller to get as high a valuation as possible. The fee structure incentivizes the M&A advisor toward just getting a deal done because the incremental dollars associated with a premium have lower incremental fees. An example of this fee structure is below:
    • › 5% fee up to an Enterprise Value of $10mm: $500,000;
    • › Plus 4% for the first additional million: $40,000;
    • › Plus 3% for the second additional million: $30,000;
    • › Plus 2% for the third additional million: $20,000;
    • › Plus 1% for each additional million thereafter: $10,000
    • › Total fee paid to an M&A firm for a $15mm transaction: $610,000
    • › Total fee paid to an M&A firm for a $20mm transaction: $660,000
  • The flat fee is what it sounds like. It is a flat percentage of the deal no matter the size.
  • The tiered fee is the opposite of the Lehman formula. Under a tiered fee structure an M&A advisor’s success fees are a larger percentage of the last million than the first million. This is often called an “accelerator”. In this fee structure, the advisor is aligned with the seller to get as high a valuation as possible, as the fee is directly related to valuation. See the example below:
    • › 3% up to an Enterprise Value of $10mm: $300,000;
    • › Plus 4% for incremental value from $10mm to $15mm;
    • › Plus 5% for incremental value above $15mm;
    • › Total fee paid an M&A firm for a $15mm transaction: $500,000
    • › Total fee paid an M&A firm for a $20mm transaction: $750,000

M&A Advisor Success Fees

M&A advisory fees can differ based on the type of firm and size of the deal.

  • Large boutique banks (like Harris Williams, Stephens or Houlihan Lokey) have a lot of overhead with multiple offices and teams with expertise across a broad range of industries. They typically have a minimum fee threshold of at least $1,000,000, but can and like to generate several million dollars in fees. As a result, they are generally looking to advise on transactions that are $100 million and above. If they take on smaller deals they have to charge a much larger percentage of the deal to reach their minimum threshold.
  • Regional and small boutiques are built for transactions in the $10 to $200 million range, because they generally have less overhead. While they can have deep expertise in a few industries, they generally have fewer locations and teams overall. These firms often time have more expertise and experience with the unique challenges of a smaller deal and overall their minimum fee threshold is lower than that of the large boutiques. While the minimum thresholds are often smaller, the percentage of the deal can have a wide range depending on the complexity of the deal; typically the smaller the deal size the higher the percentage success fee.
  • Success fees become more challenging in the smaller size transactions, because the amount of work required to sell a $5 million business is not significantly less than the effort required for a $25 million exit. The actual dollar fees may be lower, but as a percentage of the purchase price the fees are typically higher.

If you’re considering selling or recapitalizing your business, we’d be happy to help. For questions concerning this matter, contact us.

About Founders Investment Banking

Founders Investment Banking (Founders) is a merger, acquisition & strategic advisory firm serving middle-market companies. Founders’ focus is on oil and gas, SaaS/software, industrials, internet, digital media and healthcare companies located nationwide, as well as companies based in the Southeast across a variety of industries. Founders’ skilled professionals, proven expertise and process-based solutions help companies access growth capital, make acquisitions, and/or prepare for and execute liquidity events to achieve specific financial goals. In order to assist Founders Investment Banking with securities related transactions certain Principals are registered investment banking agents of M&A Securities Group, Inc., member FINRA/SiPC.M&A Securities Group and Founders are not affiliated entities. For more information, visit www.foundersib.com.

Understanding M&A Advisor Fees | Founders Advisors (2024)

FAQs

What is the average fee for M&A advisors? ›

M&A advisors work with businesses to develop a strategy for their transaction, identify potential buyers or investors, and negotiate the terms of the deal. M&A advisor fees for small business transactions typically range from 1% to 3% of the total transaction value.

What is the success fee for M&A advisor? ›

Success fee will depend on deal size as follows: 4% to 6% for < $10M deals , 2% to 4% for $20M to $50M deals and 1% to 2% for > $100M deals. Success fee is payable on closing, with a specified minimum.

How many M&A advisors do you really need? ›

An analysis of market reactions to 10,000 U.S.-based acquisitions found that firms with a single advisor outperformed those with none — but firms which retained two or more advisors performed worse than those with just one.

How much is a retainer fee for M&A advisor? ›

Usually called a retainer, the up-front fee varies from as low as a few thousand dollars to more than $50,000. Most have a minimum fee in the range of $50,000 to $250,000.

What is a good advisor fee? ›

Financial advisor fees
Fee typeTypical cost
Assets under management (AUM)0.25% to 0.50% annually for a robo-advisor; 1% for a traditional in-person financial advisor.
Flat annual fee (retainer)$2,000 to $7,500.
Hourly fee$200 to $400.
Per-plan fee$1,000 to $3,000.
Jan 5, 2024

What is the hourly rate for M&A consultants? ›

What are Top 10 Highest Paying Cities for M&A Consultant Jobs
CityAnnual SalaryHourly Wage
Berkeley, CA$205,295$98.70
Renton, WA$199,520$95.92
Santa Monica, CA$197,923$95.16
Daly City, CA$194,286$93.41
6 more rows

How do M&A advisors make money? ›

M&A advisors charge a retainer fee. M&A advisors also get additional rewards for specific engagement efforts, legal services, taxation, and additional services they provide. Business brokers typically only get paid once a sale goes through, while M&A advisors will get their retainer fee no matter what.

What is a typical success fee? ›

It mostly varies from deal to deal basis. A typical structure could be: Deal Ranging from $5M to $15M can have a fee of 5% to 7% with a fixed fee of $250,000. Deals Ranging from $15M to $50M can have a fee of 3% to 5%.

What are average M&A transaction costs? ›

M&A transaction costs can range from 1% to 4% of the deal value, though deals valued more than US$10b incur lower average integration costs as a percentage of the deal value than deals valued less than that threshold, according to the EY analysis.

What makes a good M&A advisor? ›

Patient and Understanding

Deals prolong from 3-9 months to close officially. As such, working with the broker that helps you through the valuation process, taking time to look for potential buyers, and being patient with due diligence assuredly gives real peace of mind.

How often do M&A deals fail? ›

The world of mergers and acquisitions (M&A) is fraught with peril. Between 70% to 90% fail, according to Harvard Business Review. That's a staggering statistic that can give even seasoned business leaders pause.

How many clients does the average advisor have? ›

It depends on who you ask but a typical answer is anywhere from 50 to 150 clients per advisor. Having 50 clients could be enough if you're focusing on high-net-worth individuals. Meanwhile, 150 clients are usually considered to be the upper limit of what an advisor can realistically manage.

How do M&A fees work? ›

Fundamentally, M&A advisory fees break down into two categories: Retainer Fees: Fixed amounts charged up-front to ensure that the owner is committed to the process. As the advisory firm does its work, the retainer is drawn down. Success Fees: Fees paid to the selling firm upon closing.

Who pays M&A fees? ›

Often, the buyer is responsible for fees payable at closing and the sellers are responsible for any fees incurred post-closing, commonly via an expense fund held by the shareholder representative.

How much should I ask as a retainer fee? ›

How Much Should a Retainer Fee Be? It depends on the industry of the professional you're retaining the services of and their compensation expectations. Generally, it should be close to the professional's hourly rate multiplied by the hours they expect to work.

How much do M&A deals cost? ›

M&A transaction costs can range from 1% to 4% of the deal value, though deals valued more than US$10b incur lower average integration costs as a percentage of the deal value than deals valued less than that threshold, according to the EY analysis.

What is the upfront fee for M&A? ›

M&A Advisory Fees – Upfront Fee

By being prepared to pay a reasonable amount of money upfront, it proves to the investment bank that the seller is committed to the process and will not flippantly walk away part-way through after the investment bank has invested significant time and effort trying to achieve a result.

What is a reasonable management fee for investments? ›

The industry typically refers to this as an investment management fee and averages between 1-2% of assets (i.e. A $100,000 investment could cost you between $1,000 - $2,000 annually). In recent years, thanks to technology and higher overall awareness, these fees have fallen closer to an average of 1%.

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