Understanding How Dilution Affects You at a Startup (2024)

This post originally appeared on TechCrunch. Dilution. Or as industry insiders call it, “taking a haircut.”

Everybody knows that when you raise money at a startup your ownership percentage of the company goes down. The goal is to have the value of the startup go up by enough that you own a smaller percentage of a much larger business and therefore your total personal value goes up.

The simplest way to think about this is: If you own 20% of a $2 million company your stake is worth $400,000. If you raise a new round venture capital (say $2.5 million at a $7.5 million pre-money valuation, which is a $10 million post-money) you get diluted by 25% (2.5m / 10m). So you own 15% of the new company but that 15% is now worth $1.5 million or a gain of $1.1 million.

But understanding how you’re likely to get diluted over time is a more difficult concept. And figuring out how much your equity may be worth over the course of a 5-year stint at a startup is even more complicated.

I’ve had to simplify a bit, but to make it easier to understand I’ve teamed up with Jess Bachman at Visual.ly. If you want to see a view of the power of their work check out this Steve Jobs infographic. I’m a huge believer in Info Graphics and the ability to create deeper understanding of complicated topics through visual means. As “Big Data” becomes more pervasive the power to visualize will become increasingly important.

And Jess is awesome at his trade. His personal blog with some great example is here.

So here is our crack at explaining the world of dilution to you. Let us know what you think. And if you want more goodness like this don’t forget to sign up to my newsletter and follow Jess on Twitter. We’ll bring you some more goodness again. Let us know what topics you want us to break down for ya.

Understanding How Dilution Affects You at a Startup (2)

Listen, understanding the world of valuations and how equity gets split on a sale is a whole lot more complicated than the graphic depicts. I hope it gave you a flavor. If you want a deeper dive I shot some video on calculating ownership and dilution over time. And make sure to read VentureHacks.

Top image courtesy of Fotolia and the super generous Ryan Born (who of course, was born Ryan).

Understanding How Dilution Affects You at a Startup (2024)

FAQs

How does dilution work in startup? ›

The phenomenon known as share dilution happens when a company does something to increase its number of shares outstanding. Increasing the number of shares means decreasing, or diluting, the ownership stake represented by each individual share.

What is typical startup dilution? ›

Aim for a dilution of between 15% and 20% per round. That's advice from Dan Green, partner at the global law firm specializing in tech Gunderson Dettmer. If you're going way beyond that or doing a lot of rounds, you can get way too diluted and kill your startup's financing prospects.

What is an example of dilution in venture capital? ›

Example of Diluted Founders

Company ABC has a pre-money valuation of $3 million before tapping VCs for funding. Series A investors agree to invest $1 million, boosting the post-money valuation to $4 million. In exchange, the VCs now own 25% of the company, leaving the original founders with 75%.

How can you protect founders from dilution? ›

The broad-based weighted average anti-dilution provision is the best one for the founders. A broad-based weighted average for shareholders of a company's preferred stock gives investors anti-dilution protection when a company issues new shares.

How does dilution affect employees? ›

The Impact of Dilution at the Employee Level

For example, an employee who receives a grant equal to 1% of the company immediately following the Seed round will only own 0.6% at the conclusion of the first venture round because she will be diluted by 25% from the financing and 15% from the increase in the pool.

What is an example dilution startup? ›

Say your investor gives you $1 million for a valuation of $4 million. If that $4 million is your pre-money valuation, that means you own 80% of the company after the investment. However, if that $4 million is your post-money valuation, you only own 75% of the company after the investment.

How much do employees get diluted? ›

Typical employee option dilution over multiple funding rounds. An employee owning 1% of the company's FDE in common shares at a notional gross value of $100,000, will own only 0.40% of the company at Series D, as a result of dilution. However, the value of this diluted stake might be as high as $2 million.

What is the dilution rule? ›

A general rule to use in calculating the concentration of solutions in a series is to multiply the original concentration by the first dilution factor, this by the second dilution factor, this by the third dilution factor, and so on until the final concentration is known. Example: A 5M solution of HCl is diluted 1/5.

Is 1% equity in a startup good? ›

Q: Is 1% the standard equity offer? 1% may make sense for a key employee joining after a Series A financing, but do not make the mistake of thinking that an early-stage employee is the same as a post-Series A employee. First, your ownership percentage will be significantly diluted at the Series A financing.

How do you answer a dilution question? ›

The formula for calculating a dilution is (C1) (V1) = (C2) (V2) where...
  1. C1 is the concentration of the starting solution.
  2. V1 is the volume of the starting solution.
  3. C2 is the concentration of the final solution.
  4. V2 is the volume of the final solution.

What is dilution very short answer? ›

Dilution is the process of decreasing the concentration of a solute in a solution, usually simply by mixing with more solvent. To dilute a solution means to add more solvent without the addition of more solute. ... If one adds 1 litre of water to thissolution the salt concentration is reduced.

Does dilution hurt the shareholders? ›

Dilution decreases each shareholder's stake in the company but is often necessary when a company requires new capital for operations. Convertible debt and equity can be dilutive when these securities are converted to shares.

How do founders get kicked out? ›

CEOs and founders of companies often find themselves out of a job after being fired by means of a vote undertaken by the board of the company. If the person in question is not the owner of a controlling share in the company, there is not much they can do to avoid being fired.

How do early investors get diluted? ›

Equity dilution occurs when a founder's ownership stake is reduced as a result of the issuance of new shares, often following an investment. For example, a founder of a new SaaS company might sign over 20% of the company in shares in exchange for investment from an angel investor.

How do you raise capital without dilution? ›

Bonds. Issuing bonds instead of common stock lets you raise capital without threatening your ownership percentage. The total amount of your bond issue is based on how much you need to raise. You can issue bonds with a fixed interest rate or floating interest rate if you think interest rates could fall.

What is the impact of dilution? ›

Dilution can have a negative impact on shareholders because it can reduce the value of their investment and their voting power within the company. Dilution can also make it more difficult for shareholders to sell their shares at a price that reflects the true value of the company.

Why is the dilution effect important? ›

Significance. The dilution effect hypothesis suggests that diverse ecological communities limit disease spread via several mechanisms. Therefore, biodiversity losses could worsen epidemics that harm humans and wildlife.

What does dilution mean in business? ›

Dilution refers to when a company issues new shares of stock after its initial public offering (IPO) and the existing shares decrease in value.

How does dilution affect a company? ›

When a company issues additional shares of stock, it can reduce the value of existing investors' shares and their proportional ownership of the company. This common problem is called dilution.

Do startup employees get diluted? ›

The simple answer is that startup employees should expect stock dilution, but the amount can differ significantly depending on factors like the size of the company and the current funding round. Dilution can be more extreme through funding rounds for those with large stakes, such as founders.

How does dilution work in an LLC? ›

Dilution happens as the number of shares held by a person is static while the total number of outstanding shares (the denominator) grows (e.g. 1/1 = 100% | 1/10 = 10% | 1/100 = 1%). If you bring investors or others onto your company's cap chart dilution is unavoidable.

How much equity should a startup employee get? ›

It's typical for startups to allot between 10-20% of the company's equity to an "employee stock option pool" A pie chart showing the typical equity division at an early-stage startup. Founders typically keep 75%, with investors and employees getting 15% and 10%, respectively.

How much equity do early startup employees get? ›

Employers typically reserve 13% to 20% of equity for their employee option pool. Every company has different cash and talent requirements, which explains the large percentage range.

How much equity should a CEO get in a startup? ›

Startup financial advisor David Ehrenberg suggests that 5 to 10 percent is a fair equity stake for CEOs who join the company later. Research by SaaStr backs up this suggestion. The average founder/CEO holds roughly 14 percent equity at the company's IPO, while an outside CEO holds an average of 6 to 8 percent.

What is an example of dilution? ›

Dilution is the process of reducing the concentration of a given solute in its solution. The chemist can do it simply by mixing with more solvent. For example, we can add water to the concentrated orange juice to dilute it until it reaches a concentration that will be pleasant to drink.

What are examples of dilution in everyday life? ›

It is a concept used in everyday life as well. If your coffee is too strong, you add water to dilute it and make it more palatable. Many people do this with their juice or other beverages. It can also happen inadvertently when your ice melts and makes your favorite carbonated soft drink taste less sugary.

What is a dilution factor example? ›

The dilution factor (DF) can be used alone or as the denominator of the fraction, for example, a DF of 10 means a 1:10 dilution, or 1 part solute + 9 parts diluent, for a total of 10 parts.

Should I take equity or salary? ›

Equity: anything beyond your cash baseline will typically be offered in equity. If you're at a point in your career where immediate cash (salary) is more important than the promises of returns in the future (equity), there's nothing wrong with that.

How much equity should a VP get in a startup? ›

How Much Equity Should A VP of Sales Get In A Startup? Most VPs of Sales receive between . 5% and 1.5% equity, on average. It's essential to know whether there's equity on the table for the startups you're considering, what it's actually worth, and if it falls within that industry-standard range.

Should I be in 100% equities? ›

The main argument advanced by proponents of a 100% equities strategy is simple and straightforward: In the long run, equities outperform bonds and cash; therefore, allocating your entire portfolio to stocks will maximize your returns.

Does share price drop after dilution? ›

Public companies may also calculate diluted EPS to determine the potential effect of dilution on stock prices in case stock options are exercised. Dilution results in a decline in the book value of the shares and the earnings per share of the company.

What are the disadvantages of share dilution? ›

Disadvantages of stock dilution

That move decreases the stock value in multiple cases and also reduces the ownership stake of existing shareholders. Investors will often view a regular pattern of new stock issuances to raise money.

Do stocks recover after dilution? ›

Dilution continues if the infusion of additional shares does not end up profiting the company, which then lowers the value of your investment. However, stock dilution as a short-term means of raising funds can sometimes benefit a company's earnings if the money from new investors makes the business more profitable.

How much do startup founders get diluted? ›

Aim for a dilution of between 15% and 20% per round. That's advice from Dan Green, partner at the global law firm specializing in tech Gunderson Dettmer. If you're going way beyond that or doing a lot of rounds, you can get way too diluted and kill your startup's financing prospects.

How is equity diluted from a startup? ›

Over time, as startups continue to raise “rounds” of capital, existing shareholders' ownership in a startup decreases as new shares are issued. This is known as equity dilution.

How does a 1/10 dilution work? ›

To complete a tenfold dilution, the ratio must be 1:10. The 1 represents the amount of sample added. The 10 represents the total size of the final sample. For example, a sample size of 1 ml is added to 9 ml of diluent to equal a total of 10 ml.

Do startups expect you to negotiate salary? ›

Although startups are notorious for paying below-market rates for various reasons, there's always room to negotiate. Be aware that this isn't a typical salary negotiation.

What are your top 3 downsides to working at a startup? ›

Working at a startup can have a lot of advantages, from opportunities for growth and innovation to stock options. However, working at a startup can also come with disadvantages, like long hours, low pay and a lack of job security. It's important to remember that every startup has its own unique culture.

At what point do most startups fail? ›

About 90% of startups fail. 10% of startups fail within the first year. Across all industries, startup failure rates seem to be close to the same. Failure is most common for startups during years two through five, with 70% falling into this category.

How does dilution works? ›

Dilution refers to the reduction in the percentage of existing shareholders' ownership in a company when it issues new shares of stock. It is also referred to as equity or stock dilution. Dilution occurs when optionable securities, such as employee stock options, are exercised.

What does 20% dilution mean? ›

If your startup completed a $5 million Series A on a $20 million pre-money valuation, (option pool aside) you would have 20 percent dilution, and everyone will own 20 percent less than they did before the transaction.

What happens when equity is diluted? ›

Equity dilution occurs when a company issues new shares to investors and when holders of stock options exercise their right to purchase stock. With more shares in the hands of more people, each existing holder of common stock owns a smaller or diluted percentage of the company.

How do you dilute 10x stock to 1X? ›

Using this terminology, a “10X” stock might be diluted by adding 100 mL of the stock to 900 mL to produce a “1X” working solution.

What does 10x dilution mean? ›

A 10x dilution is obtained by mixing 1 part of a sample with 9 parts of a diluent so that the new solution is 10 times (10x) less concentrated than the original solution. The 10x dilution can then be diluted by a factor of 10 again by mixing it with 9 more parts of the diluent.

What does 1 20 dilution mean? ›

A 1:20 dilution implies that you take 1 part of stock solution and add 19 parts of water to get a total volume of diluted solution equal to 20 times that of the stock solution.

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