UBS is one of the leading brands in the banking & financial services sector. UBS SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of UBS:
Quick Glance:
- Strengths
- Weaknesses
- Opportunities
- Threats
UBS Strengths
- Solid Franchise model
- Strong Investment portfolio
- Considered as the world's second largest manager of private wealth assets
- Has over 80,000 employees and present in over 50 countries
- Service offered are Investment Banking. Investment Management
- Wealth Management, Private Banking, Corporate Banking, Consumer Banking, Mortgages, Credit Cards
Above are the strengths in the SWOT Analysis of UBS. The strengths of UBS looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
UBS Weaknesses
- Trader scam controversies
- U.S tax evasion controversies have dented its brand image
- Lack of presence in the global market as compared to other leading banks
These were the weaknesses in the UBS SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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UBS Opportunities
- Growing Forex market
- Emerging stock markets
- Expansion in retail banking in emerging economies
Above we covered the opportunities in UBS SWOT Analysis. The opportunities for any brand can include prospects of future growth.
UBS Threats
- Stringent economic policies world over
- Highlycompetitive environment
- Govt policies and global financial crises
The threats in the SWOT Analysis of UBS are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the UBS SWOT analysis.
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About UBS
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| UBS Overview | |
|---|---|
| Parent Company | Union bank of Switzerland and Swiss Bank Corporation |
| Category | Bank |
| Sector | |
| Tagline/ Slogan | You and us; Here today. Here tomorrow |
| USP | Strong global presence |
| UBS STP | |
| Segmentation | Merchant and Personal Banking |
| Target Market | Enterprises and individual investors |
| Positioning | Complete Banking and financial solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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