Topic: Bottled water market worldwide (2024)

Bottled water is drinking water packaged into plastic or glass bottles. In 2023, the bottled water market worldwide generated a revenue of approximately 342 billion U.S. dollars. This figure is a big drop compared to previous years. It can probably be attributed to the coronavirus pandemic and the restrictions and lockdowns that have come with it. Out-of-home consumption was especially restricted at this time. According to estimates, it is predicted to increase over the coming years. In general, PET packaging is the most popular type of packaging for beverages worldwide, ahead of glass bottles, and cans. Amongst all packaged or bottled beverages, bottled water has the highest level of consumption. Over one-third of all packaged beverages consumed were water. Alcoholic beverages followed in second place, accounting for almost 19 percent of consumption.

Where is the biggest bottled water market?

In the bottled water market in 2023, the United States generated the highest revenue at approximately 94 billion U.S. dollars. China and Germany followed in second and third place with around 73 and 21 billion U.S. dollars, respectively. In terms of consumption volume, China was the leading market. It amounted to almost 28 billion gallons of bottled water, while the United States came in second place with 15 billion gallons of consumption.

Leading bottled water companies

The U.S. company Coca-Cola sells a wide range of beverages. Among other things, water is part of their range - the sales volume thereof increased the most, reaching a growth rate of ten percent, in the Latin American region in 2022. By comparison: in the Asia Pacific region it grew only by four percent. Other big players in the bottled water market are Danone, headquartered in France, and Nestlé, headquartered in Switzerland. Although water was Nestlé’s worst selling category, it still generated four billion Swiss Francs in sales.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.

Published by M. Ridder, Dec 18, 2023

Key insights

Average revenue per capita of the bottled water market worldwide
34.83 USD

Topic: Bottled water market worldwide (1)

Detailed statistics

Revenue per capita of bottled water worldwide 2014-2027

Revenue growth of the bottled water market worldwide
1.8%

Topic: Bottled water market worldwide (2)

Detailed statistics

Revenue growth of bottled water worldwide 2015-2027

Volume of the bottled water market worldwide
442.8b l

Topic: Bottled water market worldwide (3)

Detailed statistics

Volume of bottled water worldwide 2014-2027

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Topic: Bottled water market worldwide (2024)

FAQs

What is the market for bottled water? ›

The global bottled water market size was estimated at USD 303.95 billion in 2022 and is expected to reach USD 325.83 billion in 2023.

What is the market research for bottled water? ›

The global Bottled Water market was valued at USD 773240 million in 2020 and is expected to reach USD 1393920 million by the end of 2027, growing at a CAGR of 8.8% during 2021-2027. This report focuses on Bottled Water volume and value at the global level, regional level and company level.

How much bottled water is sold worldwide? ›

The bottled water market globally is rapidly growing with approximately 550 million households consuming bottled water in 2024. That's more than 446 Billion litres of water per year or 1 million bottles per minute. As a consequence, our oceans are literary swimming in plastic.

How does bottled water affect the world? ›

The water bottling process releases 2.5 million tons of carbon dioxide into the atmosphere annually. Disposable water bottle waste washes into the ocean, killing 1.1 million marine creatures yearly.

Who is the largest consumer of bottled water? ›

In the bottled water market in 2023, the United States generated the highest revenue at approximately 94 billion U.S. dollars. China and Germany followed in second and third place with around 73 and 21 billion U.S. dollars, respectively. In terms of consumption volume, China was the leading market.

Why does everyone buy bottled water? ›

Drinking water – tap, filtered, or bottled – is important for healthy hydration and plays a vital role in people's lives. Consumers choose bottled water for several reasons, including taste, quality, and convenience.

Why is bottled water a good idea? ›

Tap water is carefully prepared to be drinkable, but it goes through a lot to get to your faucet that can add contaminants and impurities back into it after it has been filtered. Bottled water is safe from these issues as it goes into the bottles in its purest form, clean of any debris or impurities.

What is the future of bottled water? ›

The Global Bottled Water Products market is anticipated to rise at a considerable rate during the forecast period, between 2024 and 2031. In 2023, the market is growing at a steady rate and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Is the bottled water market growing? ›

The global bottled water market size surpassed USD 302 billion in 2022 and is expected to rise around USD 503.05 billion by 2032, poised to grow at a CAGR of 5.24% from 2023 to 2032.

Where is bottled water most popular? ›

Today bottled water is consumed all around the world but the rate of consumption varies greatly from country to country. No one will be surprised to learn that the four countries that consume the most are the USA, China, Indonesia and Canada.

Who uses bottled water? ›

YouGov Profiles shows that daily bottled water drinkers are pretty evenly spread throughout the over-25s – making up 30% of 25-39 year-olds, 31% among those aged 40-59 and 26% of the 60+ bracket.

What is the most water used for worldwide? ›

Globally, 70 percent of freshwater withdrawals are used for agriculture. However, water requirements vary significantly depending on food type. The charts show the global average freshwater withdrawals in liters per kilogram of food product, per 1000 kilocalories, and 100 grams of protein.

What is the main problem with bottled water? ›

Recently, researchers have found microplastics and arsenic in bottled water. As plastics gradually break down, they can form tiny particles known as microplastics and even smaller particles known as nanoplastics.

How does bottled water help the economy? ›

Companies that manufacture, distribute and sell bottled water products employ approximately 227,477 Americans, paying them $10 billion in wages and benefits. From large cities to small towns, the U.S. bottled water industry is a critical component of our nation's economy and infrastructure.

How big is the bottled water industry? ›

Global Bottled Water Market Insights

Global Bottled Water Market size was valued at USD 283 billion in 2021 and is poised to grow from USD 308.1 billion in 2022 to USD 509.2 billion by 2030, growing at a CAGR of 7% in the forecast period (2023-2030).

Is there a demand for bottled water? ›

As consumers prioritize health and convenience, the demand for bottled water is expected to continue to rise. Additionally, the focus on premium and functional waters, sustainable packaging solutions, and the need for safe drinking water in certain regions will shape the future of the market.

How big is the water bottle industry market? ›

Water Bottle Market size was valued at USD 8.2 billion in 2022 and is anticipated to register a CAGR of over 4.5% between 2023 and 2032 due to the increasing health awareness. With a growing focus on personal well-being, consumers are increasingly choosing water as a healthier beverage option over sugary alternatives.

How profitable is selling bottled water? ›

Bottled water's total volume sold in 2022 was 15.9 billion gallons, its highest volume ever, surpassing carbonated soft drinks for the seventh year in a row. In terms of retail dollars, 2022 sales approached $46 billion, up from $40.8 billion in 2021.

Is bottled water a competitive market? ›

Bottled Water Industry Report

Distribution is mainly through off-trade channels like supermarkets, with a notable preference for functional water in North America. The competitive landscape is marked by innovation in products, packaging, and marketing to cater to health-conscious consumers.

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