Top startups in Brazil: new business models for a new market - Marketing 4 Ecommerce - Tu revista de marketing online para e-commerce (2024)

Top startups in Brazil: new business models for a new market - Marketing 4 Ecommerce - Tu revista de marketing online para e-commerce (1)

Startups in Brazil have grown in the country and in the world, thus creating opportune working conditions for many people, in addition to innovating the world of business and the area to which they are dedicated. We will explore which are the top of them and a little about the conditions in which they flourish.

Overview

Fintech, agrotech, marketplaces or digital commerce are some of the sectors that are growing the most in the Brazilian ecosystem. The country is becoming the benchmark for the Latin American entrepreneurial ecosystem, both in terms of the number of new startups and the number of national and international investments in disruptive companies.

Its potential for natural and human assets and growing economic stability have given way to a country where industrial infrastructure, windows and commercial opportunities are increasing. A conglomeration of facts and circ*mstances that has allowed the development of important entrepreneurial niches in cities such as Sao Paulo and Rio de Janeiro, attracting the attention of large investment groups and foreign capital such as SoftBank, which seems to have focused the bulk of its commitment to the Latin American ecosystem.

How long does it take for startups to have investment for unicorns?

78% of the startups in Latam are located in Brazil and Mexico. The companies that have benefited the most are eCommerce and fintech. Within the startup ecosystem in Latin America, 2021 turned out to be a record year for investment: 15 billion dollars were invested in the region which is explained by the size of their economies and their maturity within the ecosystem.

The top 15 startups in Brazil (in alphabetical order)

180° Insurance.Using a B2B2C (business to business to consumer) model, the insurance and finance tech start-up works at building insurance products that connect technology to the client’s day to day life. The company is aiming to revolutionize how insurance is distributed and consumed in Brazil.

99.Popular transportation company that connects users with taxi drivers and private drivers. The company sold 99% of its shares to China’s Didi for $900 million dollars.

Agrolend.Startup that works with agriculture technology and financial services and technology. The business launched to help give Brazilian farmers an easy and sustainable way to access credit. Small and medium sized farmers are supported with credit to invest in better equipment and technology, to help improve development through increased productivity and increased profitability.

Arco Educação. It went public at the end of September 2018, raising more than $220 million. The platform offers basic education programs for learning and development to more than 425 million students and it is present in approximately 1,300 Brazilian private schools.

Ascenty. Largest data center in Latin America. Currently, it has 17 data centers around the world. It raised an undisclosed amount of money during its last investment round, however we do know that its current majority shareholder.

BotCity. The company has created a platform that allows developers to create bots using the Java and Python programming languages. This helps them to save time and money on development.

Curseria. Education technology start-up company. This Brazilian startup is an online learning platform which offers its user courses in many different areas. Each course is taught by experts from the field. Curseria’s aim is to make online learning or virtual education easier and more accessible for more people. The company also gets celebrities involved in different courses to make the platform more exciting for users.

Gympass. Connects employees of partner organizations with a network of 30,000 fitness centers. Today, Crunchbase reports that the app is being downloaded by more than 141,000 monthly in 15 different countries. In 2020, the startup raised $300 million from Softbank, with a valuation of more than $1 billion.

Inventa. Brazilian startup working in the information technology and B2B sectors. The company also operates within the e-commerce, internet and marketplace industries. Inventa helps its clients to set up a good business model and increase their income. The B2B marketplace connects brands and independent retailers together, to gain flexible terms of payment.

Loft. Proptech that works as a marketplace for residential real estate that, as an intermediary between individuals and agents, facilitates the acquisition and sale of properties. Until the end of 2021, it has received an accumulated investment of $788 million dollars.

Nubank. Considered the largest digital bank in the world outside of Asia and the largest fintech company in Latin America. It was founded with the intention of revolutionizing financial services. Currently operates in Brazil, Mexico and Colombia and has 48 million clients. It was listed with a market value of $41.5 billion USD.

Nude. Founded in 2020 and is currently based in Sao Paulo, Brazil. The company makes its money through the manufacturing and distribution of organic, plant based consumables that are better for the environment and are also healthier for the people consuming them.

Piipee. Green technology startup company from Brazil; it operates within the clean technology, professional services, water and sustainability industries. Piipee has created a product to neutralize urine and keep the toilet clean. The product is biodegradable, and cuts the need for water. The green tech start-up claims that using the product is more cost effective than flushing.

Quinto Andar. One of the most well-known startups in Brazil: a proptech that became a unicorn in September 2019. Its online platform offers a marketplace for users to buy or sell properties allowing them to monitor listings, control financial transactions between renters and landlords, as well as create binding contracts.

Tabas. Platform that provides a service for users to find fully furnished apartments with all of the amenities they need.

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