The overwhelming box office success of Paramount’s “Top Gun: Maverick” has trickled down to every sector of the movie theater industry, as premium format company CJ 4DPLEX reports that Tom Cruise’s film has grossed $50 million in combined ticket sales from its 4DX and ScreenX formats.
“Thanks to ‘Top Gun: Maverick’ we have seen unprecedented box office numbers for 4DX and ScreenX that are consistently breaking records worldwide,” CJ 4DPLEX chief executive Jongryul Kim said. “We look forward to continuing the momentum as more and more filmmakers see the value in our premium theatre formats and how they enhance the overall viewing experience.”
“We want to thank Tom Cruise, Joe Kosinski, Jerry Bruckheimer and everyone at Paramount Pictures for creating a film that has reinvigorated the movie theatre experience and reminded audiences what it’s like to see an epic movie.”CJ 4DPLEX America president and CEO Don Savant said. “Together we have proven that our two formats offer a truly unique experience that can only be appreciated in a movie theatre.”
As “Top Gun: Maverick” pushed its box office totals to $650 million domestic and $1.3 billion worldwide, it has driven strong turnout to premium formats like Imax, Dolby and 4DX from moviegoers looking for an elevated version of one of the year’s biggest movie theater spectacles.
4DX is a format in which the theater’s seats tilt and vibrate to the action in the film, while ScreenX expands the screen to include the side walls of the theater, immersing the viewer in a 270-degree screen with the side screens filling in their peripheral view. CJ 4DPLEX worked with “Top Gun: Maverick” director Joseph Kosinski to optimize the presentation of the film in both formats, which combine to form the second-largest premium format network worldwide behind Imax.
“We designed ‘Top Gun: Maverick’ to be seen in theaters and the ScreenX and 4DX versions create an experience that are completely unique,” Kosinski said. “Working with the team at CJ 4DPLEX, I was thrilled that we were able to use the side camera footage from our six-camera co*ckpit array to fill out both wings of the ScreenX format with real photography. The result is a totally immersive version of our film that can’t be replicated anywhere else.”
The $50 million total for “Maverick” from 4DX/ScreenX includes $11 million from the formats’ American locations, along with $6.7 million in Korea and $1.4 million in Taiwan. In Japan, the company’s 4DX/ScreenX hybrid auditorium in Tokyo has grossed over $430,000 to date, the highest during the pandemic for any Hollywood release.
After 10 weekends in theaters, “Top Gun: Maverick” still has not dropped out of the top 5 of the North American box office charts. While it may finally drop out this weekend with the release of the Sony action film “Bullet Train,” it may get a small boost on August 12 when the film gets an Imax rerelease. When it does, the film will see its Imax grosses pass $100 million, as it currently stands at just over $98 million from the format.
As an enthusiast with a deep understanding of the film industry, particularly in the context of premium movie formats, I can attest to the transformative impact that innovative technologies have had on the cinematic experience. My extensive knowledge is backed by a keen interest in the evolution of cinema formats, from traditional screenings to cutting-edge technologies like 4DX and ScreenX.
The article highlights the remarkable box office success of Paramount's "Top Gun: Maverick" and its significant contribution to the premium format industry, particularly through CJ 4DPLEX's 4DX and ScreenX formats. To establish my expertise, let's break down the key concepts mentioned in the article:
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Box Office Success of "Top Gun: Maverick":
- The film has achieved extraordinary box office numbers, grossing $50 million in combined ticket sales from 4DX and ScreenX formats.
- The total box office for "Top Gun: Maverick" is reported as $650 million domestic and $1.3 billion worldwide.
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CJ 4DPLEX and Premium Formats:
- CJ 4DPLEX is a premium format company responsible for formats like 4DX and ScreenX.
- 4DX involves seats that tilt and vibrate to synchronize with the action in the film, providing a dynamic and immersive experience.
- ScreenX expands the screen to include the side walls of the theater, creating a 270-degree viewing experience.
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Collaboration and Optimization:
- CJ 4DPLEX collaborated with the director of "Top Gun: Maverick," Joseph Kosinski, to optimize the film for both 4DX and ScreenX formats.
- The collaboration aimed to enhance the overall viewing experience by incorporating unique elements into each format.
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Global Success and Record-Breaking:
- The success of "Top Gun: Maverick" in 4DX and ScreenX formats is described as unprecedented, consistently breaking records worldwide.
- The $50 million total includes contributions from various locations, such as the U.S., Korea, Taiwan, and Japan.
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Continued Momentum and Unique Movie Theater Experience:
- CJ 4DPLEX expresses anticipation for continued momentum as filmmakers recognize the value of premium theater formats.
- The article emphasizes the unique experience offered by 4DX and ScreenX, reinforcing the idea that certain cinematic spectacles are best enjoyed in a movie theater.
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Impact on Other Premium Formats:
- The success of "Top Gun: Maverick" has also driven strong turnout to other premium formats like Imax, Dolby, and 4DX.
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Extended Stay in Top Box Office Charts:
- "Top Gun: Maverick" has maintained a position in the top 5 of the North American box office charts for 10 weekends, showcasing its enduring popularity.
In conclusion, the article underscores the significant impact of "Top Gun: Maverick" on the movie theater industry, particularly in the realm of premium formats. The collaboration between filmmakers and format providers has resulted in a unique and immersive cinematic experience, contributing to the film's remarkable box office success.
