Kia Motors arrived in the Indian car market in 2019 and debuted their first Made in India SUV, the Seltos. Since then, the company has been among the competitive brands in the country. Moreover, KIA has made its clear place by manufacturing world-class vehicles while keeping in mind young buyers as their target customers. At present, KIA has 5 car models available in the Indian market and all its models are performing well and are highly demanded. Find out what are the reasons that make this South Korean carmaker popular in the Indian market.
KIA Cars Dynamic Designs
A good product design plays a vital role in making a brand strong. That’s where KIA takes a lead with its dynamic design ideologies for cars. Kia India is one of the few automakers that has integrated design and engineering in their car models so synchronously that KIA cars are not just stylish but also practical.
The simplicity of the straight line is one of the main fundamentals that underpin the design philosophy of KIA. With this philosophy, the automaker associates straight lines with three main traits; clarity, precision, and distinctiveness. Combined with its signature tiger-nose grille and comfortable cabin, the KIA cars offer much more than basic satisfaction. Undoubtedly, the future of KIA designs looks positive, vibrant, and eye-catching.
KIA Cars Special Features
KIA is well known for the hi-tech features in its car models. For instance, KIA Seltos has bonus features such as sun blinds, electrically adjustable driver’s seats, and air purifiers. The KIA Sonet has got equipment like front-ventilated seats, and a 360-degree camera at an attractive price point. KIA Carens offers the electric one-touch folding functionality for the second-row of seats while the KIA Carnival provides dual sunroof and rear touchscreen features. All in all, KIA has integrated smart features in its cars to attract customers while smoothing their driving experience.
KIA Cars Multiple Powertrain Options
Besides providing advanced features, KIA India provides multiple engine options with a choice of petrol and diesel powertrains along with multiple transmission options such as iMT, DCT, CVT, AT and MT. Consequently, it becomes convenient for the buyers to select a variant that suits their requirements and budget.
Read Also:Upcoming KIA Cars Launches in Q1 2023 in India
KIA Cars Sales and Service Network
The South Korean company has a widespread sales and service network in India. With the sale of 24,025 units in November 2022, KIA India touched 6,00,000 unit sales in the domestic market. Undoubtedly, KIA is a formidable player in the passenger vehicle market.
The company is also growing in terms of its service network. Before the launch of its first car in India, KIA Seltos, the company had set up 192 service centres across 160 cities in the country. Along with healthy sales, KIA aimed an expansion plan of the dealership network to 225 cities. In addition, the company aimed to grow the touchpoint centres from the current 339 to 400.
Read Also:A Look At Kia Motors India- Sales, Popularity and Demand
KIA Cars Price and Rivals
KIA India currently has five models including the Seltos, Sonet, EV6, Carens, and Carnival. The price of KIA car models ranges between Rs 10 lakh to 64.95 lakh (ex-showroom). Here is a curated pricing list of KIA cars with their relevant pricing:
KIA Car Models | Prices (Ex-Showroom) |
|---|
KIA Seltos | Rs 10.49-18.65 lakh |
KIA Sonet | Rs 7.49-13.99 lakh |
KIA EV6 | Rs 59.95-64.95 lakh |
KIA Carens | Rs 10-18 lakh |
KIA Carnival | Rs 30.99-35.49 lakh |
Since KIA entered in 2019, the South Korean company is giving tough competition in the Indian automotive industry. Each car model of Kia India takes likes on the popular cars including Hyundai Creta, MG Hector, Maruti Suzuki Ertiga, Maruti Suzuki XL6, and Toyota Innova Hycross.
Read Also:Kia Motors India Journey in 2022
FAQs
A good product design plays a vital role in making a brand strong. That's where KIA takes a lead with its dynamic design ideologies for cars. Kia India is one of the few automakers that has integrated design and engineering in their car models so synchronously that KIA cars are not just stylish but also practical.
Why Kia cars are popular in India? ›
A good product design plays a vital role in making a brand strong. That's where KIA takes a lead with its dynamic design ideologies for cars. Kia India is one of the few automakers that has integrated design and engineering in their car models so synchronously that KIA cars are not just stylish but also practical.
Why is Kia popular? ›
For many of its early years in the U.S., Kia was a low-cost value brand, and its cars were often criticized for poor quality, reliability and design. But with a brush with bankruptcy and a 51% stake investment by Hyundai Motor Group, Kia grew fast, started winning awards and became one of the most desired car brands.
When did Kia enter the Indian market? ›
Kia entered the India market in 2019. The company's MD & CEO Tae-Jin Park recently shared that India has become its fourth-largest market globally, with local sales contributing to 10% of the global sales. India follows South Korea, US, and Europe with annual volumes of about 3 lakh units.
Why do people love Kia? ›
In addition to its vehicles, Kia offers a wide range of services and accessories. Kia cars are known for their quality and reliability, but they also offer unique features that set them apart from other brands.
Which is the most popular Kia cars in India? ›
The most popular Kia cars in India are Sonet (Rs. 7.99 Lakh), Seltos (Rs. 10.90 Lakh) and Carens (Rs. 10.52 Lakh).
Are Kia cars good in India? ›
All the Kia cars in India are one of the best in their segment with class-leading features and styling. Kia cemented its success story with the Seltos which is still one of the best compact SUVs in India.
What is the most popular Kia? ›
Kia Sonet. From negligible sales in December 2023 to outselling its elder sibling, Seltos in January 2024, the Kia Sonet has made a great comeback after receiving the facelift. Clocking sales of 11,530 units last month, the Sonet grabbed the title of the best-selling Kia car and gained a 25 percent year-on-year growth.
Why is Kia the best brand? ›
Yes, Kias are reliable cars. J.D. Power ranked Kia the most reliable mass-market manufacturer in 2021, 2022 and 2023. Kia vehicles also have one of the industry's longest powertrain warranties: 10 years/100,000 miles.
What is unique about Kia? ›
These innovative features keep you safer and enhance the driving experience. Highlights on many Kia models include Autonomous Emergency Braking, Around View Monitor, Dynamic Bending Lights and Lane Keeping Assist System.
Another factor that played in favour of Kia India was its product mix for India. Kia started with mid-SUV segment that's heavy in demand, followed by Kia Carnival premium MPV, creating a new segment altogether, making it a hit among celebrities.
How Kia penetrated Indian market? ›
Strategic Timing in the SUV Market:Kia capitalized on the growing popularity of SUVs in India, entering the market with models like Kia Seltos and Kia Sonet. In 2015, SUV market share was 18%, and by 2022, it surged to 43%, making Kia's SUV-focused approach a timely and strategic move.
How did Kia enter India? ›
Kia India Private Limited is a subsidiary of Kia for its operations in India. The company was founded on 19 May 2017 following an announcement of the construction of a new 536-acre manufacturing facility in Anantapur District, Andhra Pradesh.
Is Kia successful in India? ›
From the Seltos, and the Sonet all the way to the Carens, Kia India's carefully studied approach to tackle a highly competitive market seems to have paid off, as is evident by the sales milestones it has achieved in record time. In October, Kia India recorded its highest monthly sales ever, with 25,857 units sold.
Is Kia becoming more popular? ›
Hyundai and Kia are quietly taking over America's driveways. Auto shows don't have as many glitzy debuts as they used to — except when it comes to the relentless Korean brands Hyundai, Kia and Genesis, which keep rolling out new models at a blistering pace.
Is Kia a better brand now? ›
Kia has dramatically improved its reputation over the years and is now considered a reliable car brand. They've really stepped up their game in terms of quality, performance, and durability.
Will Kia survive in India? ›
Kia is planning an aggressive business strategy for India in 2024, including expanding production capacity by 100,000 units, adding 100 more sales outlets, and curbing exports to meet domestic demand.
Which is better Kia or Hyundai in India? ›
The Kia Advantage
So, the verdict is in – while Kia and Hyundai offer similar vehicles, Kia models offer better value and better quality, with bolder styling and a more dynamic driving experience. Simply put, Kia vehicles are all-around better vehicles, no matter what you value most in your car.
Does Kia have future in India? ›
Around 5 upcoming Kia cars like EV9, Sportage, Carnival, EV5, Carens EV will be launched in India in 2024-2026. Among these 5 upcoming cars, there are 6 SUVs and 4 MUVs. Of the above, 2 car is expected to launch in the next three months. Also find out.
Is Kia a hit in India? ›
Kia India's success is also reflected in the brand's growing network of dealerships across the country. New Delhi: Premium carmaker Kia India registered 44% growth in FY 2022-23 at 2,69,229 units. It also posted its highest-ever market share of 7.4% in the latest quarter by selling 74,735 cars, the company said.
