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Consumer Trends
While overall retail sales of fruits (+4.6%) and vegetables(+3.5%) were up in 2022, these boosts were driven by increases in price rather than volume. According to Circana’s household panel research, the number of households purchasing fresh produce was down across a vast majority of highly popular items like apples, bananas, potatoes, and tomatoes. The highest declines occurred in spinach (-2.8%), squash (-3.5%), mushrooms (-2.9%), and cherries (-7.3%). This research is conducted annually by IFPA's research partner Circana (formerly known as IRI), and reports the purchasing habits of 100,000 U.S. households from across the United States.
While household penetration of most categories was down in 2022, there were some areas of growth. In vegetables, we saw increases in cucumbers (+0.3%) and garlic (+0.7%) over 2021. In fruits, raspberries (+0.9%), blackberries (+1.4%), mangoes (+0.6%), and kiwis (+0.6%) all enjoyed increased household consumption over 2021.
These charts provide an overview of the most popular fruits and vegetables in 2022, based on the percent of households that purchased them in 2022.
Vegetables
13.
salad mix - 44%
Related Resources
Certainly! Looking at the trends in consumer behavior for fruits and vegetables in 2022, the data shows a fascinating shift in purchasing patterns. The increase in overall retail sales, primarily due to price hikes rather than volume, suggests various market dynamics influencing consumer choices.
The insights from Circana's household panel research, encompassing 100,000 U.S. households, highlight notable declines in the purchase of popular items like spinach, squash, mushrooms, and cherries. This data showcases a trend away from certain produce items among consumers.
Conversely, despite the overall decrease in household penetration for most categories, there were pockets of growth in specific fruits and vegetables. Notably, cucumbers and garlic observed slight increases in household consumption among vegetables, while fruits like raspberries, blackberries, mangoes, and kiwis experienced growth in their household consumption over the previous year.
The breakdown of the top 20 fruits and vegetables purchased in the U.S. provides a comprehensive view of consumer preferences. For fruits, bananas, apples, grapes, strawberries, and melons emerged as the top five purchased items, with bananas leading the list at an impressive 84%. Similarly, potatoes, onions, tomatoes, lettuce, and carrots were the top five vegetables purchased, with potatoes ranking the highest at 85% household penetration.
The article gives an intriguing glimpse into the ebb and flow of consumer choices regarding fruits and vegetables, shedding light on the shifting landscape of preferences and consumption habits. It's intriguing how certain items remain perennial favorites while others witness fluctuations in demand.
If you have any further questions or want to delve deeper into specific aspects, feel free to ask!
