Top 10 Shoe Brands in the World | Marketing Tutor (2024)

Shoe wear is part of your personality. It somehow reflects the taste of the person wearing it. A comfortable pair of your favorite brand will have a refreshing impact on your mood.

Some people prefer comfort and style, while others prefer durability and pricing. There is no fixed criterion when it comes to choosing the right pair of shoes.

In addition to style, comfort, and pricing, it is also important to consider the quality and durability of the product you wish to buy. After all, you want your shoes to last for more than just one season.

With that in mind, We have made a list of the top 10 shoemakers in the market based on the quality, durability, price, and comfort of their products.

Table of Contents

10 Best Shoe Brands in the World

Nike

Nike is one of the most popular sportswear brands in the world, and its shoes are worn by athletes in almost every sport. Its shoes are comfortable, stylish, and made from high-quality materials. Nike stands tall, securing the first spot on our list with a whopping net revenue of €36 billion as of 2021.

Nike is a company that has been around for more than 50 years and is known as a reputable brand world over. Phil Knight and Bill Bowerman established Nike in 1964. It started as Blue Ribbon Sports (BRS), a US-based distributor of Japanese running shoes. The company took inspiration for its current name from Nike, the Greek goddess of victory.

With a rich history and an unwavering dedication to quality and innovation, Nike is a brand you can trust. Whether you’re looking for performance gear or just something to wear on your days off, Nike has something for everyone.

Adidas

Another hugely popular sportswear brand, Adidas, is known for its quality shoes that look good and perform even better. Whether you’re looking for running shoes or sneakers for everyday wear, Adidas has got you covered. It is a company with a rich history and an unrivaled passion for sports. Adidas has secured the second spot on our list with net revenue of € 21 billion in 2021.

Founded in 1949, Adidas has always been at the forefront of sportswear innovation. From developing the first-ever pair of sneakers to creating state-of-the-art performance apparel, Adidas has always strived to make athletes better.

The company is particularly well-known for its sneakers, perfect for both casual and athletic wear. Today, Adidas continues this tradition by offering an extensive range of products for men, women, and children.

Vans

Vans is another globally recognized shoe brand known for its supreme quality footwear. Founded in 1966, Vans originally started as a shoe brand catering to the needs of the skateboarding community. However, Vans quickly became popular among other subcultures, including punk and hip hop.

Today, Vans is loved by people worldwide for its cool, edgy designs. Vans is also known for its commitment to quality and durability. Thanks to its origins in skateboarding, Vans shoes are designed to withstand heavy wear and tear. Whether you’re looking for a new pair of shoes or some stylish clothing, Vans is a brand worth checking out.

Puma

Puma had net revenue of € 6.81 billion as of 2021, making it stand fourth on our list. Puma is known for its innovative designs, and its shoes are worn by some of the world’s top athletes. The company sponsors a number of international sporting events, including the FIFA World Cup and the Olympic Games.

Founded in 1948 in Germany, Puma is one of the world’s leading sportswear manufacturers. The company originally started by manufacturing football boots but has since expanded to include a wide range of sports and lifestyle footwear.

Puma shoes are stylish and come in a wide range of colors and styles, making them perfect for any outfit.

Sketchers

Sketchers had net revenue of $6.28 billion in 2021, and it has secured the fifth spot on our list. The company was founded by Robert Greenberg and Michael Schwartz in 1992.

The company is known for its variety of shoes, including athletic shoes, casual shoes, and dress shoes. Sketchers has also expanded into other areas, such as clothes and accessories. The company’s products are sold in more than 170 countries.

Sketchers is known for its innovative designs and marketing campaigns. For example, the company’s “Just Do It” campaign features celebrities and athletes who wear Sketchers shoes while they train or compete. With its combination of style, comfort, and innovation, it’s no wonder that Sketchers is one of the most popular shoe brands in the world.

Under Armour

Under Armour had net revenues of approximately $5.7 billion in 2021, making it grab sixth place on our list. The company was founded in 1996 by Kevin Plank, and its products are sold in over 80 countries. Under Armour’s mission is to “make all athletes better through passion, science, and the relentless pursuit of innovation.”

Under Armour is best known for its advanced shoe technology, which provides superior support and comfort to athletes. The company’s products are made from moisture-wicking fabric that helps keep athletes cool and dry.

With its cutting-edge products and stylish designs, Under Armour has quickly become one of the most trusted and popular shoe brands worldwide.

New Balance

New balance had net revenue of $ 4.4 billion as of 2021, which makes it stand at the seventh spot on our list. It was founded in 1906 by William J. Riley.

New Balance prides itself on being a “customer-oriented” company and, as such, offers a wide range of customization options for its shoes.

New Balance also offers a line of performance shoes that are designed for athletes. These shoes are made with high-quality materials and feature special design elements that help to improve the wearer’s performance.

New Balance has a long history of innovation, and they were the first shoe company that used Ortholite foam in their shoe insoles, which provides premium cushioning and support.

Converse

Converse was founded in 1908. It is a subsidiary of Nike, Inc, as it was acquired in 2003. The company was founded by Marquis Mills Converse as a rubber shoe company specializing in galoshes. Converse had net revenue of over $2 billion as of 2021.

In 1917, the company designed the now-iconic Chuck Taylor All-Star shoe, which was endorsed by professional basketball player Chuck Taylor. The shoe was originally designed as a performance basketball shoe, but it soon became popular among non-athletes as well.

Despite its global reach, Converse remains true to its roots, offering Chuck Taylor sneakers that are virtually unchanged from the original design. This makes it stands at the eighth spot on our list.

Reebok

Reebok was founded in the United Kingdom in 1958. The company was originally called J.W. Foster and Sons, and it produced running shoes. In 1979, the Adidas Group acquired the company and renamed Reebok International Ltd., and the company became a sub-brand of Adidas in 2005. Reebok had net revenue of around € 1.4 billion in 2020.

Reebok is known for its innovative designs and marketing campaigns. The company launched the best Freestyle and Ventilated shoes specifically for women’s aerobic exercise.

Reebok has also been a leader in sustainable manufacturing practices. In 2010, the company launched its Cotton + Corn Collection, made from recycled cotton and corn waste.

Jordan

Jordan was founded in 1984 by Nike. The brand was named after Michael Jordan, the most iconic professional basketball player in the history of the sport.

The company has always been known for its innovative designs and unique style. Jordan shoes are often seen as being more stylish and trendy than other shoe brands.

Final Words

Footwear is an important part of your general outlook. As a matter of fact, footwear somehow tells about your personality. When it comes to sports, you simply cannot compromise on the quality of the shoes you wear. To make things simple for you, we have mentioned the top 10 shoe brands in the world.

Let us know if we missed your favorite shoe brand.

Top 10 Shoe Brands in the World | Marketing Tutor (2024)

FAQs

What is the #1 ranked shoe brand? ›

Nike is the most popular sneaker brand in the United States, followed by Adidas and New Balance. To no one's surprise Nike is the leading sneaker brand in all our measured brand KPIs. It is rivaled only by Adidas in brand awareness, while New Balance and Skechers jointly rank third in brand ownership share.

What is the most popular shoe brand in the world? ›

Nike is the most popular shoe brand among consumers, with a 29% market share. Adidas ranks second among preferred shoe brands with a market share of 11.4%. 47% of consumers reported wearing athletic shoes most often. 22 out of 50 most well-liked pairs of shoes in 2020 were from Nike.

Who is the market leader in running shoes? ›

Nike won 41% of the vote, followed by Adidas with 20.5% and Brooks with 9.5% as the most popular running shoe brands. Interestingly, the U.S. became the market leader for athletic footwear after collecting $14.5 billion in revenue in 2022.

Who is the largest shoe seller in the world? ›

Nike is the biggest shoe company in the world in terms of market capitalization, with a value of $153.14 billion as of March 2024.

What are the top 3 shoe companies? ›

Largest footwear companies by market cap
#NameC.
1Nike 1NKE🇺🇸
2Adidas 2ADS.DE🇩🇪
3Deckers Brands 3DECK🇺🇸
4On Holding 4ONON🇨🇭
31 more rows

What are the top 3 sneaker brands? ›

Biggest Sneaker Companies by Market Share
RANKBRANDCOMPANY TYPE
1NikePublic
2Air JordanSubsidiary (Nike, Inc.)
3AdidasPublic
t-4SkechersPublic
4 more rows
Oct 2, 2023

Who is the No 1 shoes company in USA? ›

1. Nike. Nike is an American multinational corporation that designs, develops, manufactures, and markets footwear, clothes, equipment, and accessories in the whole world.

What is the richest shoe brand? ›

Largest Shoe Brands Research Summary

The largest shoe brand in the US is Nike, with a revenue of $46.7 billion and over 79,000 employees. As of 2022, the US shoe industry has a market size of $85.84 billion.

What is the most worn shoe in the world? ›

Nike Remains World's Most Popular Shoe Brand | Nice Kicks.

Who is Nike marketing to? ›

And, Nike focuses very well on their main target markets for their product and services i.e., athletes, runners, and sports enthusiasts. In the running years, it enlarges strategies to lead precise market segments for runners, women, and young athletes.

Who is leading Nike or Adidas? ›

U.S.-based Nike is the world's leading brand in athletic footwear and apparel, and the world's most valuable clothing brand in general. Nike has a higher global revenue than its main competitors, adidas and Puma, put together.

Which type of shoes are best for daily use? ›

1. Athletic Shoes are the most ideal footwear for sports and physical activities. 2. Sandals are casual open-toe footwear for daily use in any and every weather condition.

What is the top shoe company by sales? ›

With footwear sales of $29 billion in the fiscal year ended May 31, 2022 (plus $2 billion from Converse), Nike is the clear number 1 in the global sneakers market.

What country buys the most shoes? ›

China was the world's leading consumer of footwear, with around 3.93 billion pairs of shoes bought in 2022. It is of little surprise that China tops the list of footwear consumers as it had the highest number of inhabitants on the planet as of 2021.

Who owns the most shoes in the world? ›

The late Darlene Flynn of the USA holds the record, with a verified collection of 16,400 pairs of shoes.

What is the number 1 most popular shoe? ›

The Nike Air Force 1 — the iconic sneaker that debuted nearly 40 years ago and has been seen on the likes of everyone from Victoria Beckham to Justin Timberlake — tops the list of the most searched for sneakers in 2021, according to an analysis from ebay of 32 brands of sneakers over the past four years.

Is Nike the number one brand? ›

Nike retains crown as world's most valuable apparel brand, brand value USD31.

What's better Nike or Adidas? ›

Nike is typically considered more popular than Adidas. Nike has established itself as a global brand and household name, with a strong presence in sportswear and a reputation for quality products.

Which shoe brand is luxury? ›

Dolce & Gabbana. According to our methodology, Dolce & Gabbana ranks among the most expensive shoe brands in the world.

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