Top 10 Reasons Your Book Will Sell: An Agent’s Checklist • Career Authors (2024)

Posted by Paula Munier | Oct 10, 2018 | Marketing, Publishing

Writers are always asking me how I decide to sign new clients—why this writer with this project, and not that writer with that project. As an agent, my primary job is to sell my clients’ work. Ergo, I sign writers whose work I think I can sell. And remember, we agents work on commission, so I don’t make any money until I sell the work. I can’t afford to take on a project, however wonderful the project and/or however wonderful the writer, if I don’t think I can sell it. Literally.

How do I know if I can sell it? It’s more art than science.

And God knows there are no guarantees in this business. That said, there are certain criteria that can help me predict what may work in today’s tough marketplace:

1. I totally LOVE LOVE LOVE the work.

2. I can pitch the story in 50 words or less.

In other words: It’s based on a high-concept (or at least unique) idea written by the writer born to write it. As in:

Everlasting Nora is a middle-grade novel about 12-year-old Nora, forced to live in Manila’s Cemetery City after her home burns down in the fire that takes her father. When her mother goes missing, Nora must find her—before it’s too late. A heartwarming debut by Filipino-American Marie Miranda Cruz.

3. Readers will fall in love with the protagonist, just like I did.

Give me Bosch, Bridget Jones, Harry Potter, Stephanie Plum, Atticus Finch, Everlasting Nora.

4. The story is written in a distinct and engaging voice.

Think Alice Hoffman, J. D. Salinger, Maya Angelou, Anne Lamott, David Sedaris, Isabel Allende, Pat Conroy, Roxane Gay, Sue Grafton, Lee Child.

5. The story falls within a known genre.

Which means that: a) I know where it fits on the shelf; b) I can reference good comparable titles within that genre; and c) The publisher will know how to sell it.

6. The protagonist drives the action from beginning to end.

Imagine your story as a film—would the A-list actor you want to play your hero agree to take the role? Hint: He’d have to do all the good bits, that is, take down the bad guy, get the girl, save the baby/world/universe.

7. The structure is sound.

The plot works. The heroine’s dramatic arc is in place. The writer has remembered that: The first page sells the book. The last page sells the next book.

8. The writer has a strong idea for a second standalone or the second in the series, whichever applies—and is already working on it.

The writer is in this for the long haul.

9. The writer is professional, cooperative, and collaborative.

The writer understands that editing is part of the process—from my notes to the acquisition editor’s notes and beyond. Resistance is futile.

10. The writer is prepared to make the transition from writer to author.

Notably: The writer is an active participant in his/her writing community, and is willing and able to do the promotion work required to publish successfully in the 21stcentury.

How’d you do? Are you ten for ten? Let’s discuss on Facebook.

Top 10 Reasons Your Book Will Sell: An Agent’s Checklist • Career Authors (2024)

FAQs

Top 10 Reasons Your Book Will Sell: An Agent’s Checklist • Career Authors? ›

Every single novel should integrate an element of suspense or tension in it. The reason is that suspense does three critical things. First, it immediately provides a sense of momentum and urgency so your reader feels compelled to keep turning the pages. Second, it establishes the emotional stakes of the story.

What makes a book sell well? ›

Every single novel should integrate an element of suspense or tension in it. The reason is that suspense does three critical things. First, it immediately provides a sense of momentum and urgency so your reader feels compelled to keep turning the pages. Second, it establishes the emotional stakes of the story.

What are agents looking for in books? ›

What Are Literary Agents Looking For in a Writer?
  • Strong Writing Voice and Style.
  • Clear Market Audience.
  • Compelling Query Letter.
  • Unique Perspective.
  • Strong Author Platform.
  • Willingness to Revise.
May 12, 2024

Why do authors need agents? ›

Requiring Representation is Vital

One of the biggest reasons that a new writer needs to have a literary agent is because most publishers and publishing companies will not accept any manuscripts that do not have literary agency representation. That means without an agent, you can't even get in the door.

What makes an author best selling? ›

A book becomes a bestseller primarily through high sales volume within a short period, driven by quality content, effective marketing, and broad distribution. Factors such as author reputation, genre popularity, and timing also play significant roles.

Which type of book sells the most? ›

Fall in Love with Romance

Through the years, romance continues to be the most popular and profitable book genre. How well does it do? The romance world rakes in $1 billion a year, covering a third of the entire fiction market. From an outside perspective, this best-selling genre is also considered easier to write.

What are the characteristics of a best-selling book? ›

1 A bestseller 'knows' what it is and for whom it is written. It knows its audience. It is clear what the story is really about and conveys that clearly to the reader. It is written for an identifiable audience and genre, so making itself more easily discoverable.

Why are agents rejecting my book? ›

The plot may be too complicated, or the characters not believable, or the descriptions too flowery. Steal yourself to look at your rejection note more closely. In particular, try to spot polite stock phrases, such as: 'I did not find myself compelled enough by the characters'.

What percentage of authors get an agent? ›

One in 6,000. Those are the odds of an unpublished author convincing a literary agent to represent your novel, according to Mark Malatesta at Literary-Agents.com.

How hard is it to get an agent for a novel? ›

Though the odds of getting a literary agent are daunting, don't let that stop you. Book agents reject 95-99% of all submissions, but you can increase your chances of being part of the group of successful authors who get representation.

Should a first time author get an agent? ›

You Do Need A Literary Agent If:

You are writing a novel. You are writing commercial non-fiction (the sort of thing that might be sold at the front of a shop, or feature on a bestseller list). You are writing fiction for children. You are writing a 'how to' type book in a major category (such as health and well-being).

How much do agents cost for authors? ›

They work on commission, which means they don't cost any money until they actually earn their clients—the writers they represent—money. While there are a few exceptions, the most common commission for a literary agent is 15%.

How many literary agents should I send my book to? ›

Getting Your Numbers

As you're writing your book make the list of agents who represent books in your genre and who you want to query. Honestly, 100 should be the absolute cap, but in most cases, I think you're going to be somewhere around 50. And then you're done.

Who is the number 1 selling author? ›

Agatha Christie is acknowledged as the all time best-selling fiction author. It is estimated that she has sold over 2 billion copies of her books. Her book sales are only exceeded by The Bible and the works of William Shakespeare.

What qualifies a book to be a bestseller? ›

What is the New York Times Bestseller list? In short, The New York Times Bestseller list requires an author to make a minimum of 5000 book sales (higher, depending on the list) in a single week across diverse retailers and from multiple geographic locations.

What classifies as a best-selling author? ›

A "bestselling author" is someone who has sold a large number of books, enough to make a significant impact on the sales charts. It's important to note that the definition of "bestselling" can vary depending on who you ask. For some, a "bestselling" book is one that has sold at least 5,000 copies.

What makes a book worth money? ›

book which has an enhanced value because the demand for the book exceeds the supply, usually because of its importance, scarcity, age, condition, physical and aesthetic properties, association, or subject matter. If there is no demand for a book, it will probably not become a rare book even if the other factors exist.

What adds value to a book? ›

An author's first book, the first edition of a famous novel, the first mention of a beloved character and other firsts in literature all make for more valuable books. First editions especially are often the most interesting for collectors.

How do books gain popularity? ›

Humor, pathos, plot, dramatic intensity, well drawn or strongly contrasted characters, literary style—some one or more of these a book must have in order to gain wide popularity; it must have more than one of them to attain an enduring place in literature.

What determines if a book is a bestseller? ›

When can a book be called a bestseller? Typically a book can only be labeled as a bestseller when it has appeared on a published bestseller list. Books can be labeled as a "National Bestseller" once they've appeared on a bestseller list published in a national publication, like The National Post.

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