What is the most used social media platform in 2024?

According to the latest available data, Facebook is the world's most popular and widely used social media platform. With 3.06 billion monthly active users, that means 37 percent of the world's population uses Facebook at least once per month.

What social media platforms does Shopify use?

Share your product page on social media Facebook. Twitter. Reddit. LinkedIn. Pinterest.

What's the next big social media platform?

TikTok and Clubhouse are the most visible new entrants, but dozens of other nascent contenders are hoping to follow in their footsteps.

How many people will use social media in 2025?

Number of social media users in the United States from 2020 to 2029 (in millions) Characteristic Number of users in millions 2025* 325.91 2024* 320.6 2023 314.76 2022 308.39 6 more rows Jan 30, 2024

Which is the most downloaded app in 2024?

In March 2024, Meta-powered apps Facebook and Instagram were the most downloaded mobile apps worldwide, with 59 million and 58 million downloads, respectively. Social video app TikTok followed with 46 million downloads.

What is the fastest growing app of all time?

Threads Now Fastest-Growing App In History—With 100 Million Users In Just Five Days.

Who uses Shopify the most?

These are some of the biggest companies that use Shopify. Heinz. Gymshark. Redbull. Staples(Canada) Kylie Cosmetics. Skims. Beardbrand. Allbirds. More items...

Are people still using Shopify?

Of course! Shopify is one of the leading e-commerce platforms, with over 1 million merchants using it in more than 175 countries .

Did Kylie Jenner use Shopify?

Kylie Cosmetics Having started her Shopify store , it took Kylie Jenner just 3 years to become a billionaire.

What social media should I use in 2024?

Comparison of the top social media platforms PLATFORM MONTHLY ACTIVE USERS (MAU) WhatsApp 2 billion Instagram 2 billion WeChat 1.3 billion TikTok 1.2 billion 7 more rows Jan 17, 2024

What is replacing Facebook?

Alternative Social Media Platforms include the likes of Mastodon, Lemon8, Locket and more. They offer features like decentralised networks and free speech spaces. Alternative Social Media Platforms refer to the services that act as alternatives to mainstream Social Media Platforms like Facebook, Twitter, and Instagram.

Will social media exist in 2030?

According to Statista, as of 2022, there were approximately 4.48 billion social media users globally, with projections indicating continued growth in the coming years. By 2030, experts predict that the number of social media users could surpass 5.5 billion , representing a significant portion of the global population.

What's next after Instagram?

TikTok Will Become Huge While Instagram is still a firm favorite, TikTok is moving up in the ranks. Plus, considering that short-form video content will become more popular, TikTok is the ideal platform to use in 2022.

Which social media is most used in the USA?

In the landscape of U.S. social media, Facebook stands as the unrivaled leader, commanding a significant 77% share of social network usage.

Top 10 Most Popular Social Media Platforms in 2024

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Start your free trial with Shopify today—then use these resources to guide you through every step of the process.

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Top 10 Most Popular Social Media Platforms in 2024 - Shopify (1)

Top 10 Most Popular Social Media Platforms in 2024 - Shopify (2)

Top 10 Most Popular Social Media Platforms in 2024 - Shopify (3)

blog|Social Media Optimization

The three most popular social media platforms in the world have more than 7.5 billion users in total. Here are the most popular social media platforms in 2024.

by Greg Bernhardt

Jan 30, 2024

Top 10 Most Popular Social Media Platforms in 2024 - Shopify (4)

Before launching your social media marketing strategy for your ecommerce business, you need to first get an overview of the distribution of social media usage. Given the growing penetration and usage of social media these days, you should start your marketing efforts by focusing on the platforms where you can find most of your target audience. To do that, you need to find out which social media platform has the largest user base.

Most popular social media platforms in 2024 by user count

The latest statistics show that Facebook continues to reign strong as the king of social media, with 3.05 billion active users in 2024. That means that nearly three out of every five of the estimated 5.17 billion social media users across the world are active users of Facebook.

Facebook’s statistics and its social media ranking say it all. Not only is it the social media platform with the most active users, but it also ranks among apps that consumers spend the most amount of time on. Global Android users spend 19 hours and 47 minutes per month on the Facebook app.

Second on the list of the most popular social media platforms in 2024 is YouTube, with 2.49 billion active users—81.7% of the number of Facebook users.

Given that 500 hours of video are uploaded to YouTube every minute worldwide, it may seem like an uphill task to get your video noticed. But also consider these YouTube statistics: 1 billion hours of video on YouTube are watched daily and one-quarter of people say they discover new products through YouTube ads.

The third- and fourth-most popular social media platforms are WhatsApp and Instagram, with 2 billion active users each. Incidentally, both are owned by the same parent company as Facebook: Meta (previously Facebook).

Further down the list are TikTok and WeChat, China’s version of WhatsApp, with 1.56 billion and 1.34 billion global users, respectively. These six social networks are the only ones boasting over a billion active users worldwide.

WeChat is followed by Facebook Messenger, another Meta-owned entity, with 979 million users worldwide. This social media ranking paints a clear picture of Meta’s dominance. Of the seven most popular social media platforms, more than half are its entities—namely Facebook, WhatsApp, Instagram, and Facebook Messenger.

The eighth- to 10th-most popular social media platforms are:

Telegram: 800 million
Douyin: 752 million
Snapchat: 750 million

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Popular Social Media Platforms FAQ

What are the social media trends for 2024?

Augmented Reality: Augmented reality (AR) will continue to be a major trend in 2024, with more businesses and organizations utilizing AR to engage with their customers on social media.
Video Content: Video content will remain a key trend in 2024, with more businesses creating interactive and engaging videos for their social media accounts.
Chatbots: Chatbots will become more popular, with more businesses and organizations using chatbots to answer customer questions and provide support.
Social Shopping: Social shopping will also become increasingly popular, as businesses use social media to showcase their products and services and allow customers to purchase directly from their social media accounts.
Influencer Marketing: Influencer marketing will continue to be a powerful tool for businesses in 2024, as they leverage the reach and authority of influencers to promote their products and services.
Social Advertising: Social media advertising will continue to be an important part of any social media strategy in 2024, as businesses target specific audiences with ads tailored to their interests.

Which social media platform is best for marketing 2024?

That depends on the type of marketing you are looking to do and who your target audience is. Generally, the most popular social media platforms for marketing in 2024 are expected to be Facebook, Instagram, Twitter, and YouTube.

What is the next big social media site?

It is hard to predict what the next big social media site will be, as the popularity of different sites can change quickly and unexpectedly. However, there are a few potential contenders that are gaining traction, including TikTok, Vero, and MeWe.

What is the most active social media platform 2024?

It is impossible to predict which social media platform will be the most active in 2024. However, some of the most popular social media platforms in 2023 were Facebook, Instagram, Twitter, YouTube, and TikTok, and it is likely that these platforms will remain popular in 2024.

by Greg Bernhardt