You Can't Be Seen Until You Learn to See
You Can't Be Seen Until You Learn to See
You Can't Be Seen Until You Learn to See
By Seth Godin
By Seth Godin
By Seth Godin
Read by Seth Godin
Best Seller
Category: Marketing
Category: Marketing
Category: Marketing | Audiobooks
Hardcover $25.00
Nov 13, 2018 | ISBN 9780525540830
Ebook $9.99
Nov 13, 2018 | ISBN 9780525540847
Audiobook Download $17.50
Nov 13, 2018 | 423 Minutes
Hardcover $25.00
Nov 13, 2018 | ISBN 9780525540830
Buy from Other Retailers:
See All Formats (2) +
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Hardcover $25.00
Nov 13, 2018 | ISBN 9780525540830
Buy from Other Retailers:
-
Ebook
Nov 13, 2018 | ISBN 9780525540847
Buy from Other Retailers:
-
Audiobook Download
Nov 13, 2018 | ISBN 9781984841438
423 Minutes
Buy from Other Retailers:
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About This Is Marketing
#1 Wall Street Journal Bestseller Instant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package.This is Marketing shows you how to do work you’re proud of, whether you’re a tech startup founder, a small business owner, or part of a large corporation.
Great marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.
No matter what your product or service, this book will help you reframe how it’s presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
* How to build trust and permission with your target market.
* The art of positioning–deciding not only who it’s for, but who it’s not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This book shows you the way.
About This Is Marketing
#1 Wall Street Journal Bestseller Instant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package.This is Marketing shows you how to do work you’re proud of, whether you’re a tech startup founder, a small business owner, or part of a large corporation.
Great marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.
No matter what your product or service, this book will help you reframe how it’s presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
* How to build trust and permission with your target market.
* The art of positioning–deciding not only who it’s for, but who it’s not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This book shows you the way.
About This Is Marketing
#1 Wall Street Journal Bestseller Instant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package.This is Marketing shows you how to do work you’re proud of, whether you’re a tech startup founder, a small business owner, or part of a large corporation.
Great marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.
No matter what your product or service, this book will help you reframe how it’s presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
* How to build trust and permission with your target market.
* The art of positioning–deciding not only who it’s for, but who it’s not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This book shows you the way.
Listen to a sample from This Is Marketing
Also by Seth Godin
See all books by Seth Godin
Also by Seth Godin
See all books by Seth Godin
Also by Seth Godin
See all books by Seth Godin
About Seth Godin
Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages – among themUnleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the… More about Seth Godin
About Seth Godin
Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages – among themUnleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the… More about Seth Godin
About Seth Godin
Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages – among themUnleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the… More about Seth Godin
Product Details
Category: Marketing
Hardcover | $25.00
Published by Portfolio
Nov 13, 2018 | 288 Pages | 5 x 7 | ISBN 9780525540830
Category: Marketing
Ebook | $9.99
Published by Portfolio
Nov 13, 2018 | 288 Pages | ISBN 9780525540847
Category: Marketing | Audiobooks
Audiobook Download | $17.50
Published by Penguin Audio
Nov 13, 2018 | 423 Minutes | ISBN 9781984841438
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Praise
“This Is Marketing is a very accessible way into Godin’s thinking…. Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way.” – The Financial Times
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Nov 13, 2018 | ISBN 9780525540830
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