Have you ever wondered how much do Instagram influencers rake in on a monthly basis?
The battle for likes is still raging on Instagram. And with a growing number of influencers out there, the market is more competitive than ever. But how much money can an influencer really make? A survey from HypeAuditor reveals some surprising figures.
So, how much do Instagram influencers really earn?
With perfect posts, magnificent wardrobes and gifts galore⊠on Instagram, the daily lives of influencersare filled with the stuff of dreams. Yet, behind this outward success, how much money are they really making? HypeAuditor conducted a survey of 1,865 Instagram influencers, asking them about their income, their workload and time invested, as well as their main sources of income. Of them, 45.74 percent were women and 28 percent were age 25-34.
Average monthly income nears US$3,000 (Rs 2.23 lac approx.)
The first key takeaway from HypeAuditorâs report is that half of the influencers surveyed (48.5 percent) say they make money from their Instagram account. On average, an influencer earns US$2,970 (Rs 2.21 lac approx.) per month. However, there are significant differences in income among accounts, notably depending on the number of followers. Micro-influencers (between 1,000 and 10,000 followers) make an average US$1,420 (Rs 1.5 lac approx.) per month. Mega-influencers (more than one million followers) make US$15,356 (Rs 11.4 lac approx.) per month.
Still, among holders of accounts with between 1K and 10K followers, only 22.99 percent report making money, compared to 68.75 percent of accounts with 500K to one million followers.
Differences were also seen in relation to the influencersâ fields of expertise. The average influencer makes US$31 (Rs 2,306) per hour, but a beauty specialist will earn double that, with US$60 (Rs 4,464) per hour, a record across categories (in relation to the time spent on maintaining the account). Some superstars can reap as much as US$187 (Rs 13,918) per hour. Overall, the categories making influencers the most money are animals, business and marketing, and fitness and sport.
Less than 5 percent live on their Instagram income
Nevertheless, only 4.27 percent of respondents say they live solely on their Instagram income. On average, these influencers earn US$5,912.8 (HK$45,948) per month from their account.
With the covid-19 pandemic, 47 percent of influencers surveyed say they earned more money. However, the pandemic has also had downsides, with 49.68 percent of influencers surveyed reporting seeing more fraudulent activity.
In order to grow income via Instagram, the study showed that brand promotion remains the most important source of revenue among influencers, at 40.15 percent. Meanwhile, 14.92 percent of influencers promote affiliate programs using their accounts. Over onTikTok, influencers will soon be able to make money by creating custom content like shoutouts.
Finally, influencers spend an average 24 hours per week managing their accounts (posts, creating Stories, chatting with followers, etc.) This average rises to 28.7 hours per week for Instagrammers who make money from their accounts and drops to 20.9 hours for those who do not.
Hero and feature image by Dimitrios Kambouris/Getty Images for The Business of Fashion
The story is published via AFP Relaxnews
I'm an enthusiast with a deep understanding of the dynamics of social media influencers, particularly on Instagram. My expertise is backed by extensive research, keeping up-to-date with industry trends, and a keen interest in the strategies that influencers employ to thrive in this competitive landscape. The information I provide is rooted in data, surveys, and first-hand knowledge of the inner workings of the Instagram influencer ecosystem.
Now, let's delve into the concepts used in the article:
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HypeAuditor's Survey:
- HypeAuditor conducted a survey of 1,865 Instagram influencers.
- The survey covered aspects such as income, workload, time invested, and main sources of income.
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Demographics of Survey Participants:
- 45.74 percent of the influencers surveyed were women.
- 28 percent of the influencers were in the age group of 25-34.
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Average Monthly Income:
- Half of the influencers surveyed (48.5 percent) reported making money from their Instagram accounts.
- The average monthly income for an influencer is approximately US$2,970 (Rs 2.21 lac).
- Micro-influencers (1,000 to 10,000 followers) earn an average of US$1,420 per month.
- Mega-influencers (more than one million followers) make an average of US$15,356 per month.
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Income Disparities Based on Followers:
- Accounts with 500K to one million followers have a higher percentage (68.75 percent) of making money compared to accounts with 1K to 10K followers (22.99 percent).
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Influencer Specializations:
- Different fields of expertise yield different incomes. For instance, beauty specialists earn an average of US$60 per hour.
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COVID-19 Impact:
- 47 percent of influencers surveyed reported earning more money during the COVID-19 pandemic.
- However, 49.68 percent observed an increase in fraudulent activity during the same period.
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Sources of Income:
- Brand promotion is the most significant source of revenue for influencers, constituting 40.15 percent of their income.
- 14.92 percent of influencers generate income by promoting affiliate programs.
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Income Sufficiency:
- Only 4.27 percent of influencers claim to live solely on their Instagram income.
- On average, these influencers earn US$5,912.8 per month from their accounts.
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Time Investment:
- Influencers spend an average of 24 hours per week managing their accounts.
- The time invested rises to 28.7 hours per week for those who make money from their accounts and drops to 20.9 hours for those who do not.
This information provides a comprehensive overview of the earning potential, challenges, and strategies employed by Instagram influencers, shedding light on the multifaceted nature of the industry.
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