Think twice before buying stocks directly from a company (2024)

— -- Q: I want to sell several stocks that I hold in direct registration. How do I do that?

A: There are three main ways to hold stocks, including direct registration, and they all come with their own advantages and disadvantages.

Most investors own stock in street name because it's the most convenient. When you own stock in street name, your broker holds them. The shares are listed in your broker's name and the broker assigns ownership to you. Street name ownership is generally the best way to own stocks because it's the most flexible and easy to manage. When you own stocks in street name, you can easily buy and sell shares when you choose.

Some investors own stocks by direct registration. That's when the stocks are held by the company that issued the stock, or by a firm it has hired to handle investor issues, called a transfer agent. You can read about the advantages and disadvantages of the three ways of holding stocks, including street name and direct registration, here.

But for now, let's focus on how to sell shares held in direct registration. Selling is where direct registration carries the biggest disadvantage. More often than not, no matter what you do, you can't immediately sell your stock. That means the stock price may change between the time you decide to sell and when your shares are actually sold.

Here's why: The most straightforward way to sell shares that are held in direct registration is to contact the company or its transfer agent and tell them to sell the stock. But most of the time, the shares aren't sold immediately. Instead your order to sell is placed in a pool of other requests and executed at a set time in the future, later in the day, week or month.

The other way to sell the shares is to contact the transfer agent and ask them to electronically transmit the shares to your broker. This is typically quick, but moving shares from the transfer agent to your brokerage account can still take a few days, says Sara Bulgatz, spokeswoman for Charles Schwab.

Think twice before buying stocks directly from a company (2024)

FAQs

Is it better to buy stock directly from a company? ›

For investors, one of the biggest advantages of direct stock purchases are the cost savings achieved from eliminating brokerage fees. Companies may also provide price discounts and dividend reinvestments.

Is direct stock purchase a good idea? ›

As much as DSPPs can benefit investors, they also can be worthwhile to the company that offers them. DSPPs may bring in new investors who otherwise might not have been able to invest in the company. Moreover, a DSPP can provide a company with the ability to raise additional funds at a reduced cost.

Is it illegal to buy stock in a company you work for? ›

Insiders can (and do) buy and sell stock in their own company legally all of the time; their trading is restricted and deemed illegal only at certain times and under certain conditions. A common misconception is that only directors and upper management can be convicted of insider trading.

When you buy a stock does the money go directly to the company? ›

For companies, money comes from the payments they receive when investors first buy their shares. This cash infusion can help companies in a variety of ways, such as helping to pay off existing debt and funding growth plans they can't—or don't want to—finance with new loans.

Why do investors buy stocks from a company? ›

Stocks are an investment in a company and that company's profits. Investors buy stock to earn a return on their investment.

What is the best way to buy stock in a company? ›

Usually you need to open an account with a broker to buy and sell stocks online. Some publicly traded companies, however, do offer a direct stock purchase plan (DSPP), where you can buy shares directly. Instead of using a broker, the company's transfer agent manages the transaction.

What is the biggest risk in direct stocks? ›

The biggest risk of investing in shares is that you could lose some or all of your money.

What are the top companies with direct stock purchase plans? ›

Top Companies Offering Employee stock purchase plan (1,322)
  • Afterpay. Fintech • Payments • Software • Financial Services. ...
  • The Farmer's Dog. eCommerce • Food • Pet. ...
  • Warner Bros. Discovery. ...
  • Vertafore. Information Technology • Insurance • Software. ...
  • monday.com. Productivity • Software. ...
  • Zeta Global. ...
  • John Deere. ...
  • AIR Communities.

Can I buy Coca Cola stock directly? ›

Shares can be purchased through a Direct Stock Purchase and Dividend Reinvestment Plan sponsored and administered by Computershare Trust Company, N.A. Details about the Computershare Investment Plan, including any fees associated with the Plan, can be viewed and printed from Computershare's website.

What is the 10 am rule in stock trading? ›

Some traders follow something called the "10 a.m. rule." The stock market opens for trading at 9:30 a.m., and the time between 9:30 a.m. and 10 a.m. often has significant trading volume. Traders that follow the 10 a.m. rule think a stock's price trajectory is relatively set for the day by the end of that half-hour.

Is it worth it to buy 1 share of stock? ›

Buying just one share of stock may seem like a small investment, but it can set you on the right path for future investment decisions and meeting your personal finance goals. An advantage of purchasing only one share is that, for the most part, it's a low-cost way to gain exposure to the stock market.

Why do CEOs sell their own stock? ›

Conversely, insider selling can be seen that executives believe the company and its stock price may underperform in the future. As a result, the executive may establish a plan that liquidates 1,000 shares per month over the next year. Again, the trades are automatic and take place at a set point in time.

What is the best stock to buy for beginners? ›

Best Stocks To Invest In 2024 For Beginners
  • UnitedHealth Group Incorporated (NYSE:UNH) Number of Hedge Fund Holders: 104. Quarterly Revenue Growth: 14.10% ...
  • JPMorgan Chase & Co. (NYSE:JPM) Number of Hedge Fund Holders: 109. ...
  • Advanced Micro Devices, Inc. (NASDAQ:AMD) ...
  • Adobe Inc. (NASDAQ:ADBE) ...
  • Salesforce, Inc. (NYSE:CRM)
Feb 7, 2024

Do you owe money if a stock goes negative? ›

No. A stock price can't go negative, or, that is, fall below zero. So an investor does not owe anyone money. They will, however, lose whatever money they invested in the stock if the stock falls to zero.

How much money can you make from stocks in a month? ›

Well, there is no limit to how much you can make from stocks in a month. The money you can make by trading can run into thousands, lakhs, or even higher. A few key things that intraday profits depend on: How much capital are you putting in the markets daily?

What is the difference between a brokerage and a direct stock purchase? ›

Understanding direct stock purchase plans

DSPPs sell stock shares directly to investors outside traditional brokerage accounts. To invest through a DSPP, you must open an account with the company or its transfer agent, deposit funds or link your bank account, and request a trade.

What are the pros and cons of buying shares in a company? ›

Investing in stocks offers the potential for substantial returns, income through dividends and portfolio diversification. However, it also comes with risks, including market volatility, tax bills as well as the need for time and expertise.

Can I buy stock without a broker? ›

The short answer is no—you don't need a living, advice-giving, fee-charging broker (although you shouldn't rule them out). You do, however, need a brokerage—the online storefront where you purchase stocks, bonds, exchange-traded funds (ETFs), and other investments.

Can you directly buy stocks on your own? ›

To invest in stocks, open an online brokerage account, add money to the account, and purchase stocks or stock-based funds from there. You can also invest in stocks through a robo-advisor or a financial advisor. If you're ready to invest in stocks yourself, this six-step process may help you get started.

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