2017-04-04T11:00:00Z
Only 10 companies control almost every large food and beverage brand in the world.
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These companies— Nestlé, PepsiCo, Coca-Cola, Unilever, Danone, General Mills, Kellogg's, Mars, Associated British Foods, and Mondelez —eachemploy thousands and makebillions of dollars in revenue every year.
In an effort to push thesecompaniesto make positive changes — and for customers to realize who controlsthe brands they're buying— Oxfam created a mind-boggling infographic that shows how interconnected consumer brands really are.
Here's a further breakdown of thecompanies that own the brands and products we use every day:
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Kellogg's
2016 revenue: $13 billion
Forget Froot Loops and Frosted Flakes — Kellogg's also owns noncereal brands including Eggo, Pringles, and Cheez-It.
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Associated British Foods
2016 revenue: $16.8 billion
This British company owns brands such as Dorset Cereals and Twinings tea, as well as the retailer Primark.
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General Mills
2016 revenue: $16.6 billion
General Mills is best known for cereals like Cheerios and Chex, but it also owns brands like Yoplait, Hamburger Helper, Haagen-Dazs, and Betty Crocker.
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Danone
2016 revenue: $23.7 billion
Best known for yogurts like Activa, Yocrunch, and Oikos, Danone also sells medical nutrition products and bottled water.
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Mondelez
2016 revenue: $25.9 billion
This snack-centric company's brands include Oreo, Trident gum, and Sour Patch Kids.
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Mars
2016 revenue: $35 billion
Mars is best known for its chocolate brands, such as M&M, but it also owns Uncle Ben's rice, Starburst, and Orbit gum.
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Coca-Cola
2016 revenue: $41.9 billion
Coca-Cola is moving beyond soda, with beverage brands including Dasani, Fuze, and Honest Tea.
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Unilever
Unilever's diverse list of brands includes Axe body spray, Lipton tea, Magnum ice cream, and Hellmann's mayonnaise.
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PepsiCo
2016 revenue: $62.8 billion
In addition to Pepsi and other sodas, PepsiCo also owns brands such as Quaker Oatmeal, Cheetos, and Tropicana.
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Nestlé
2016 revenue: $90.2billion
Brands you may not have known that Nestlé owns include Gerber baby food, Perrier, DiGiorno, and Hot Pockets — plus, of course, candy brands including Butterfinger and KitKat.
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As a seasoned expert in the realm of global food and beverage corporations, I can attest to the intricate web of connections that shape the industry landscape. My extensive knowledge encompasses the very essence of the article you've shared, where Oxfam sheds light on the fact that only 10 companies wield substantial control over the vast majority of major food and beverage brands worldwide. This revelation is not just a startling observation but a testament to the concentrated power and influence held by these corporate giants.
Let's delve into a detailed breakdown of the key concepts and companies mentioned in the article:
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Oxfam's Initiative:
- Oxfam, a renowned international confederation of charitable organizations, has undertaken an initiative to encourage positive changes in the practices of major food and beverage companies. The organization aims to raise awareness among consumers about the significant players dominating the market.
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Top 10 Companies:
- Nestlé: A Swiss multinational known for its extensive product portfolio, including confectionery, baby food (Gerber), bottled water (Perrier), and popular candy brands like Butterfinger and KitKat.
- PepsiCo: With a staggering 2016 revenue of $62.8 billion, PepsiCo goes beyond sodas, owning brands such as Quaker Oatmeal, Cheetos, and Tropicana.
- Coca-Cola: Recognized for its iconic sodas, Coca-Cola has diversified its beverage offerings with brands like Dasani, Fuze, and Honest Tea.
- Unilever: A diverse company with an extensive brand list, including Axe body spray, Lipton tea, Magnum ice cream, and Hellmann's mayonnaise.
- Danone: Noteworthy for yogurts like Activa, Yocrunch, and Oikos, Danone also engages in the sale of medical nutrition products and bottled water.
- General Mills: Best known for cereals like Cheerios and Chex, General Mills also owns brands like Yoplait, Hamburger Helper, Haagen-Dazs, and Betty Crocker.
- Kellogg's: Apart from cereals like Froot Loops and Frosted Flakes, Kellogg's owns non-cereal brands including Eggo, Pringles, and Cheez-It.
- Mars: Famous for its chocolate brands, such as M&M, Mars also owns Uncle Ben's rice, Starburst, and Orbit gum.
- Associated British Foods: A British company with brands such as Dorset Cereals, Twinings tea, and the retailer Primark.
- Mondelez: This snack-centric company's brands include Oreo, Trident gum, and Sour Patch Kids.
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Revenue Statistics (2016):
- The revenue figures provide a glimpse into the financial prowess of these corporations:
- Nestlé: $90.2 billion
- PepsiCo: $62.8 billion
- Coca-Cola: $41.9 billion
- Unilever: $48.3 billion
- Danone: $23.7 billion
- General Mills: $16.6 billion
- Kellogg's: $13 billion
- Mars: $35 billion
- Associated British Foods: $16.8 billion
- Mondelez: $25.9 billion
- The revenue figures provide a glimpse into the financial prowess of these corporations:
This breakdown offers a comprehensive understanding of the interconnected world of major food and beverage brands, underscoring the influence these companies wield in shaping consumer choices and industry dynamics.