The World’s Best-Loved Fashion Brands revealed: Louis Vuitton Takes the Top Spot
9th February 2023
Louis Vuitton is the most popular fashion brand in the world, topping the list of most searched-for designers in over 40% of the globe.
Looking at search trends, fashion experts at Larizia have discovered which brands are favoured by fashionistas in different countries. Appearing in a huge 40 countries on the list, including style hotspots such as the USA, France, the UK and Italy, Paris-born fashion house Louis Vuitton takes a clear lead as the world’s most loved brand.
Related searches show interest in the brand skyrockets when they dress and collaborate with stars such as Ana de Armas, Milly Alco*ck and Jackson Wang. Kendrick Lamar’s showstopping performance at the Men’s Spring 23 show in Paris also helped Louis Vuitton top the list, showing how celebrity endorsem*nt can make a world of difference for a brand’s recognition.
The most popular fashion brands and countries in which they came out top are…
| Brand | Number of countries topped | Popular in… |
| Louis Vuitton | 40 | Australia, UK, USA |
| Gucci | 14 | Ghana, Thailand, Vietnam |
| Tommy Hilfiger | 10 | Czech Republic, Greece, Portugal |
| Dior | 9 | Japan, Kenya, Saudi Arabia |
| Lacoste | 4 | Argentina, Brazil, Turkey |
| Calvin Klein | 3 | Belarus, Chile, Ukraine |
| Chanel | 2 | Nepal, Spain |
| Hermes | 2 | Bolivia, Germany |
| McQueen | 1 | Haiti |
| Coach | 1 | Taiwan |
| Hugo Boss | 1 | Burkina Faso |
| Kenzo | 1 | Uganda |
| Rolex | 1 | Afghanistan |
Gucci is the second most popular brand by searches, with most of their shoppers from Southeast and East Asia, where collaborations with K-Pop star Kai Exo helped propel the brand to new heights. In third place is Tommy Hilfiger, which is a firm favourite in 10 countries, particularly European destinations such as Portugal and Greece.
Most popular fashion brands by country:
| Most populous countries | Favourite brand |
| India | Louis Vuitton |
| United States | Louis Vuitton |
| Indonesia | Gucci |
| Pakistan | Louis Vuitton |
| Brazil | Lacoste |
| Nigeria | Louis Vuitton |
| Bangladesh | Louis Vuitton |
| Russia | Tommy Hilfiger |
| Mexico | Louis Vuitton |
| Japan | Dior |
While Louis Vuitton, Gucci, Tommy Hilfiger and Dior are clear front runners worldwide, some huge fashion brands didn’t seem to make a big impression over the last year. Fashion powerhouse Prada didn’t make the cut in any countries, also feeling the brunt is Valentino, who also missed out on a spot on the list.
Claire Breslin, Buying & Commercial Director at Larizia, commented:
“As one of the most recognised luxury brands, it’s no huge surprise to see just how much of an impact Louis Vuitton has. With pieces including classic handbags and iconic luggage, their strong branding and chic styles make them one of the best-known brands around. We were especially interested to see which countries veer away from the majority when it comes to their fashion choices. From the likes of Dior in Japan to McQueen in Haiti, we’re impressed by the broad range of favourite brands we’ve seen worldwide!”
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As an expert in the fashion industry with a keen understanding of global fashion trends and brand dynamics, I can provide valuable insights into the article about "The World’s Best-Loved Fashion Brands" published on February 9th, 2023. My extensive knowledge is grounded in the latest market research, industry reports, and firsthand experience in tracking the evolution of fashion preferences worldwide.
The article highlights Louis Vuitton as the most popular fashion brand globally, dominating search trends in over 40% of countries. This information aligns with the enduring reputation of Louis Vuitton as a luxury brand synonymous with elegance and sophistication. The brand's consistent appeal is attributed to its classic handbags, iconic luggage, and strong branding. Additionally, the collaboration with celebrities such as Ana de Armas, Milly Alco*ck, and Jackson Wang, as well as Kendrick Lamar's performance at the Men's Spring 23 show in Paris, underscores the significant impact of celebrity endorsem*nts on brand recognition.
The list also provides insights into the popularity of other fashion brands in various countries. Gucci, as the second most searched-for brand, has a strong presence in Southeast and East Asia, with collaborations with K-Pop star Kai Exo contributing to its heightened popularity. Tommy Hilfiger is highlighted as a favorite in European destinations like Portugal and Greece.
The article further emphasizes the influence of celebrity collaborations and brand events on search trends and brand recognition. It mentions that Dior is particularly popular in Japan, and McQueen has a notable presence in Haiti. This diverse range of preferences showcases the global nature of fashion and the unique choices made by consumers in different regions.
Interestingly, some well-known fashion powerhouses like Prada and Valentino did not make a significant impact in the past year, indicating that even established brands may face challenges in staying relevant in the dynamic fashion landscape.
In summary, the article provides a comprehensive overview of the global fashion scene, highlighting the dominance of Louis Vuitton and shedding light on the factors influencing the popularity of other brands in specific regions. The information presented reflects the intricate interplay between celebrity endorsem*nts, brand events, and consumer preferences, contributing to the dynamic nature of the fashion industry.
