The Rolex Daytona: An Iconic Yet Amazingly Hard to Find Timepiece (2024)

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Thanks to a 2017 auction hosted by Phillips, an upscale auction house in New York, the Rolex Cosmograph Daytona has gone down in history as one of the most expensive watches ever sold. The timepiece, gifted to late actor Paul Newman by his wife in 1968, sold for an impressive $17,752,500, setting a world record and proving the Daytona one of the most desired luxury watch series in the world.

The Rolex Daytona is one of the most sought-after Rolex watches, but it is also hard to find. Despite somewhat underwhelming origins, the Daytona series now boasts some of the longest wait-list times among high-end luxury watches. Explore the exciting history of the Rolex Daytona and discover how this watch became both so iconic and so hard to find.

The Rolex Daytona: An Iconic Yet Amazingly Hard to Find Timepiece (13)

Origins of the Cosmograph Daytona

Although the Daytona watch series got its start in the 1950s, Rolex’s association with racing began much earlier.

What the world knows as NASCAR got its start in the early 1900s in Daytona, Florida. Racing was largely a fringe sport at the time, but by the 1930s, it had gained popularity, creating racecar celebrities like Sir Malcolm Campbell.

Mr. Campbell was known for wearing Rolex watches during his races and touted the durability of the Oyster case. This connection between Rolex and car racing grew over time, and Rolex began experimenting with a chronograph that could help racers track their speed, distance, and time during a race. Rolex finally debuted its first chronograph in 1955.

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The 1955 release of the pre-Daytona, Reference 6234, marked the start of the Rolex chronograph. The pre-Daytona timepieces featured tachymeter and telemeter scales and three subdials, all in the classic Rolex Oyster case.

An estimated 2,300 chronographs were made of stainless steel, while less than 200 were made of gold with white and black dials. Because of their limited number, these items are some of the most sought-after by Rolex enthusiasts.

Rise to Fame

By the early 1960s, Rolex had begun experimenting with higher complications that allowed racers to track their speed and elapsed time. These pieces were nicknamed “Daytonas” in reference to the car racing capital and to reinforce that they were made with drivers in mind.

It wasn’t until 1963 that Reference 6239 was released. This model, manufactured until 1967, featured a tachymeter scale placed on the metal bezel that measured up to 300 units per hour. During this time, the Rolex Daytona began its rise to fame, largely thanks to celebrity racers like Paul Newman.

Newman was an avid and talented racer as well as a major force in Hollywood. He was known for wearing various Rolex Daytonas during his races, which contributed to their skyrocketing popularity. Collectors past and present pine over Paul Newman-style Daytonas, which feature a unique dial design and vintage aesthetic.

The Rolex Daytona: An Iconic Yet Amazingly Hard to Find Timepiece (15)

The Rolex Daytona Today

Today’s Cosmograph Daytonas feature several different elements than the vintage models. The 2021 options boast a 40mm Oyster case made from various precious metals such as white gold, rose gold, Oyster steel, yellow gold, or platinum. The sleek black, blue, and gold dial options house three sub-dials, and the bezel still features an engraved tachymeter scale to measure speed and distance.

These updated watches showcase Rolex’s dedication to retaining function and style and are released in limited numbers.

What makes the Rolex Daytona so hard to find?

The combination of low production numbers of past and present models, the Daytona’s high complications, and the watch’s unique features, especially in vintage models, make it difficult to obtain.

Low Production Numbers

Although the exact number of Rolex watches produced is a closely guarded secret, its limited production makes the Daytona so hard to find. The original iteration of the watch was rather unpopular at the time; therefore, only small numbers of the model were released.

Even as the popularity of the Daytona grew, Rolex continued to release only a limited number of timepieces. This makes vintage Daytonas extremely rare, and although it’s easier to get your hands on a newer model, it still proves quite difficult.

High Complication

The Daytona boasts unique complications, even among ultra-technical and innovative Rolex standards. The chronometer feature makes the Daytona a stopwatch, which requires a high level of technical precision to create. This makes the Daytona rare in both production numbers and unique craftsmanship and design.

Long Waitlists

Daytonas are also hard to find because you almost certainly have to put your name on a waitlist to get your hands on one. The wait time for a Daytona, specifically a stainless steel vintage model, can be years.

Many Rolex dealers have a long list of qualified clients with whom they’ve built a transaction history. When a Daytona model comes into the store, the dealer contacts the top person on the waitlist to let them know the watch is available. This means that unless you have an established relationship with a Rolex dealer and are already on a waitlist, you may not get a chance to buy a Daytona series watch.

Unique Features

Like other classic Rolex timepieces, vintage Daytonas retain unique features that make them desirable to collectors.

These unique features include:

  • Use of manual-wind movements and acrylic crystals
  • Discontinued dial variations on stainless steel models (white dial with black subdials or black dial with white subdials)
  • Lack of retailer signature in early models
  • Tropical dials that discolor over time, producing a color variation desired by collectors

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Put a Vintage Rolex on Your Wrist

Whether you are searching for a coveted Rolex Daytona or you simply enjoy the thrill of owning vintage and pre-owned Rolex watches, Bailey’s Fine Jewelry has a great selection to choose from. We currently have two beautiful Rolex Daytonas in stock and are sourcing more every day. All of our pieces are cleaned and checked by our expert watchmaker. We offer virtual and in-store consultations for your convenience. If you would like to inquire about current or future Rolex availability, please contact us.

Join our waitlist to be notified of a specific model and shop our collection of Rolex and other luxury watches online until you find the perfect vintage or pre-owned timepiece for your wrist.

Join The Party

The Rolex Daytona: An Iconic Yet Amazingly Hard to Find Timepiece (2024)

FAQs

Why are Rolex daytonas so hard to find? ›

What makes the Rolex Daytona so hard to find? The combination of low production numbers of past and present models, the Daytona's high complications, and the watch's unique features, especially in vintage models, make it difficult to obtain.

What movie did Paul Newman wear a Rolex? ›

Watching Movies See Paul Newman's Rolex Daytona In A Whole New Light In 'The Last Movie Stars'

Why is Rolex Daytona famous? ›

The Rolex Daytona was inspired by racecar drivers and enthusiasts, most notably, iconic actor Paul Newman, who reportedly wore his Daytona every day after he was gifted one by his wife.

Who bought Paul Newman's Daytona? ›

The current owner, James Cox a former boyfriend of Newman's daughter Nell, owned the watch since 1984 when Paul Newman gave it to him.

How long is the waiting list for a Rolex Daytona? ›

How Long is the Rolex Daytona Waitlist? To buy a Rolex Daytona, the waitlist is often suggested to be 5 or 10 years long. The harsh reality is that unless you have a large spending history with your Authorised Rolex dealer you're unlikely to ever be offered a Rolex Daytona.

What is the most difficult Rolex to get? ›

The Rolex Sky-Dweller 326934 is definitely the top amongst the Rolex models that are the hardest to get. Of them all, the Sky-Dweller 326934 with blue dial is the most difficult to acquire. One of the reasons why this watch is so difficult to acquire partially has to do with the complexity of producing the movement.

What is the rarest Paul Newman Rolex? ›

Rolex Daytona Ref.

It's one of only three known Rolex 'Paul Newman' Daytonas in 18k yellow gold, making it one of the rarest editions of an uber-collectible watch. It is quite literally the rarest of the rare.

What is the most expensive watch ever sold Paul Newman? ›

If you're Paul Newman, however, you give him the world's most valuable Rolex. The watch in question is a 1960s Cosmograph Daytona reference 6239, and it set a new record when it sold for $17,800,000 at a Phillips auction in October. Must have been some treehouse.

What is Paul Newman's most expensive Rolex? ›

Paul Newman's 'Exotic' Rolex Daytona 6329 – $17.8m, 2017

Newman was pictured wearing his beloved watch at many a race, cementing its status as one of the most legendary, and of course, most expensive watches to ever exist.

What is the rarest Rolex Daytona watch? ›

Unicorns: The Ultra-Rare Rolex Daytonas 16516 In Platinum
  • Rolex Daytona 16516: common elements.
  • Rolex Daytona 16516 Mother of Pearl.
  • Rolex Daytona 16516 Lapis Lazuli.
  • Rolex Daytona 16516 turquoise.
  • Rolex Daytona 16516 Coral.
Feb 1, 2023

Is Rolex Daytona an investment? ›

The best Rolex investment watches in 2023 include the Daytona, GMT Master, Submarine, and Explorer. Rolex watches are a good investment because they have low supply, high demand, and ununiform price increases.

Is Rolex Daytona rare? ›

Rolex Daytonas are rare because the luxury Swiss watchmaker produced a limited number each year, and demand for the watch has historically been high. In 1962, Rolex was named official timekeeper of the Daytona International Speedway, the home of American stock-car racing.

How much did Steve McQueen's Rolex sell for? ›

1133, owned by Steve McQueen, which sold for $2,208,000—more than 10 times its estimate, setting a world record for any Heuer. McQueen, who wore it in the famed '70s flick Le Mans, gifted it to his trusted mechanic, Haig Alltounian, after filming ended.

What is the world's most expensive watch? ›

1. Graff Diamonds Hallucination – $55 million. The Graff Diamonds Hallucination is the most expensive watch in the world, with a price tag of $55 million. This watch is adorned with over 110 carats of rare and colorful diamonds, including pink, blue, green, yellow, and orange diamonds.

What's the most expensive watch ever sold? ›

Patek Philippe Grandmaster Chime 6300A-01 broke the world record for the most expensive watch with a hammer price of $31.2 million, bought by a private telephone bidder.

Can you walk in and buy a Rolex? ›

Availability. Walk into any authorized Rolex dealer, and you're going to see a lot of Datejusts, Day-Dates, Oyster Perpetuals, perhaps a Milgaus, maybe an Air-King, and usually a fresh batch of Cellini dress watches in a wide range of sizes and colors. You'll always see a swath of women's models.

Should I wear my Rolex everyday? ›

One of the best things about owning a Rolex watch is wearing it and enjoying it every day. This daily, constant wear is one of the best ways you can care for your watch. While Rolex watches are famous for their durability and robustness, your Rolex will inevitably gain scratches and dings while you wear them.

Which Rolex will be discontinued 2023? ›

Discontinued Rolex Models in 2023 - Rolex Datejust 41 with a Meteorite Dial. Rolex announced the discontinuation of the Datejust model with a mother-of-pearl dial. Interestingly, ONLY in the 41mm line. This fact has left watch enthusiasts curious about the reasons behind this decision and its implications on the market ...

What is considered a poor man's Rolex? ›

Back in the days, Tudor solely used off-the-shelf movements with Rolex parts. This gave the Tudor watches the label “poor man's Rolex”.

What is more prestigious than Rolex? ›

Patek Philippe arguably owns the top-tier of high-horology. Once, the most expensive watch ever sold was a Patek Philippe with many complications and sold for over 11 million dollars, second only to a Rolex that was worn by Paul Newman.

Which country is the easiest to get a Rolex? ›

Cheapest place to buy Rolex
  • Japan: In recent years, Japan has become one of the cheapest places to buy Rolex watches. ...
  • Hong Kong: Hong Kong has long been known as a great place to buy luxury watches, including Rolex. ...
  • Switzerland: As the home of Rolex, Switzerland has traditionally been a great place to buy Rolex watches.
Feb 21, 2023

What is the most faked Rolex model? ›

The most commonly faked watches include the Datejust, Submariner, Yacht-Master and the Oyster Perpetual – as well as the other famed series we will look at now: the Rolex Cosmograph Daytona.

What is the most iconic Rolex of all time? ›

Launched in 1963, the Rolex Cosmograph Daytona is become an icon and is linked to the famous Daytona racetrack and overall the racecar profession. According to Rolex, the Cosmograph Daytona stands out by virtue of its chronometric precision as well as its unfailing reliability.

What is the most classic Rolex? ›

1953: The Submariner

Whether vintage or brand new, mint or beat to hell, the Sub is arguably the most recognizable and desirable watch of all time. The Rolex Oyster Perpetual was the basis for the Submariner, offering waterproofness and automatic winding.

Who wore most expensive watch in the world? ›

1. Bernard Arnault – Tiffany Patek Philippe 5740 (US$6.5 million)

How much does Paul Newman Rolex cost? ›

In 2020 Phillips auction house sold a Rolex reference 6263 watch—nicknamed Big Red—given to Mr. Newman by his wife, carrying the inscription “Drive slowly, Joanne” on the caseback, for nearly $5.5 million.

Who owns the rarest watch? ›

Floyd Mayweather, an American boxing promoter and former boxer, owns the Billionaire watch from Jacob & Co., which is considered the most expensive watch ever sold. Its worth is estimated at $18 million. Jacob & Co. Billionaire is white gold, and 313 emerald-cut diamonds cover it.

Who owns the most expensive Rolex watch in the world? ›

Cristiano Ronaldo currently owns the most expensive Rolex watch in history, it's super rare.

What Rolex does David Beckham have? ›

David Beckham's Rolex Daytona 116500

The Rolex Daytona Ref. 116500 features a stainless steel oyster bracelet, ceramic bezel and screw down chronograph pushers. While the Daytona is offered with both a black and white dial, Beckham has been seen wearing the black dial model.

How many Paul Newman Rolex Daytona are there? ›

Only 3000 of the Rolex Daytona 6241 Paul Newman were made, with 2300 in stainless steel and 700 in gold. If you're hoping to find a ref. 6263 or 6265, or if you have one, only 24,000 with made with over 90% of these made in stainless steel. These are highly sought after but very rare watches.

What Rolex do Daytona winners get? ›

The Coveted Prize: Rolex Cosmograph Daytona

While the Rolex 24 at Daytona is one of the most prestigious races in motorsport, the prize that awaits the winner is just as coveted. The winning team receives the Rolex Cosmograph Daytona, a special wristwatch specifically designed for racing drivers.

Is Platinum Daytona rare? ›

Platinum is a rarity indeed. In fact, there were only a couple instances of Daytona timepieces made in gold in the 1970's. A white gold Rolex was such a rare timepiece that it was dubbed, “The Unicorn.” It sold for over $5 million at auction 10 years ago and would probably fetch even more if resold today.

Is a Daytona watch a good investment? ›

The Daytona is another highly sought-after Rolex model, particularly among collectors. It was first introduced in 1963 and has since become synonymous with racing. Its distinctive design, high-quality craftsmanship, and association with racing legends such as Paul Newman make it a lucrative choice.

How much does a Rolex Daytona appreciate? ›

The Rolex Daytona is one of the most sought after Rolex. Pricing for a Daytona ranges between $15,100 to $75,000. Because the Rolex Daytona collection is produced in such limited quantities, these watches are worth up to 200% on the pre-owned market for the stainless steel references.

Can you buy Rolex Daytona retail? ›

You can purchase a brand new Daytona via an authorized Rolex dealer or Rolex boutique, but often the waiting lists for a new Daytona can be many years in length.

Is Rolex Daytona an everyday watch? ›

Forget about all the haute horology pieces from Patek, Audemars, and Lange just for a moment, as this specific Daytona reference is the one that trumps them all for me. The Rolex Daytona 116500 is a watch you can wear every day in nearly any situation and dress attire.

How much did a Rolex cost in 1980? ›

Rolex Submariner 14060 w/ No Date
YearPricePrice w/ Inflation
1980$950$2,887
1988$1,450$2,928
2007$4,525$5,226
2012$6,300$6,505
2 more rows

What is the most expensive thing in Rolex? ›

Scarcity further cements Rolex as a truly valuable luxury watch investment, Just take a look at the Paul Newman Rolex Cosmograph Daytona, becoming the most expensive watch ever sold at $17.8 million.

Which celebrity owns Rolex? ›

Daniel Craig. Omega may be reluctant to hear this, but Bond actor Daniel Craig is another celebrity who owns Rolex watches and privately wears the luxury brand's wristwatches.

Which is the No 1 watch brand in world? ›

1. Rolex. Rolex is a Swiss luxury watch manufacturer based in Geneva, Switzerland. The company is well-known for its high-quality and precision timepieces, and its watches are considered some of the world's finest.

Is there a watch worth a million dollars? ›

Patek Philippe Yellow Gold Calibre 89 – $6 Million

Known for a while as the most complex timepiece globally, the Calibre 89 by Patek Philippe is one of four alone. Designers make the other three from platinum, pink gold, and white gold.

What is most expensive thing on Amazon? ›

Everything About the Only Josh Gibson Single Signed Baseball on Earth – Amazon's Most Expensive Item! The Josh Gibson single signed baseball is a one-of-a-kind find on Amazon's sports memorabilia outlet.

Who bought a $5 million dollar watch? ›

Jay-Z Watch - Hublot Big Bang – $5,000,000

For his birtyday in December 2012, Beyoncé gifted him something that most of us will never see in real life: A Hublot Big Bang worth $5 million.

What is the most expensive thing in the world? ›

International Space Station: $150 Billion

The most expensive thing in the world is related to the Universe and it is the International Space Station.

What is the most expensive pocket watch on Antique Roadshow? ›

The most expensive watch to ever be featured on “Antique Roadshow” is also the most expensive item in the show's history: a Swiss pocket watch from 1914 that appeared on a 2004 episode. It was appraised for $250,000 at the time. But in 2016, the watch was reappraised for $1.5 million, according to reports.

How rare are daytonas? ›

The Rolex Daytona Is Rare With Limited Production Runs

The Rolex Daytona is such a hard watch to find because it has relatively limited production runs. At first, this watch wasn't popular at all, so production numbers were naturally low.

Do daytonas hold their value? ›

Market demand plays a major role in the valuation of any timepiece. As the most popular luxury watch brand in the world, there is always a steady demand for Rolex watches. The rarer models, such as the Daytona and Submariner, can fetch high prices even when the overall market is declining.

Why is there a shortage of Rolex watches? ›

Clearly, divergent supply and demand is what's driving the scarcity of Rolexes available for purchase. Demand is astronomically high, and even a supply of one million new watches per year can't meet it. It comes down to a numbers game, and there's no sign that this will be changing any time soon.

How many Rolex Daytona are made a year? ›

It's estimated that Rolex produces between 20,000 and 40,000 Daytonas every year, and these numbers include literally every Daytona made, whether they are the stainless steel, gold, or platinum models.

Which Rolex are rare? ›

Discover two of the most sought after Rolex sport models: the Submariner 16610LV and the Daytona 116520. The Submariner offers a high water resistance while the Daytona easily times events using the chronograph.

What Rolex is the best investment? ›

5 Best Rolex Models To Buy For Investment in 2023
  • Rolex Day Date.
  • Rolex Submariner.
  • Rolex Yacht-Master.
  • Rolex GMT Master.
  • Rolex Daytona.
Apr 11, 2023

Which Rolex does not lose value? ›

In the vintage Rolex market, a well kept and rare Submariner or GMT reference is worth a tremendous amount compared to how much it was sold for at retail price. A worn in unserviced Datejust might not be as desired as a pristine vintage model from the same year in great condition.

How many daytonas are left in the world? ›

as of currently the dodge registry there are 92 charger daytonas known to exist. only 11 are Hemis. considering that on chryslers books they claimed to have produced 505 daytonas but there is rummored that they reused vins on there books to get into nascar.

Is there a shortage of Rolex in 2023? ›

Geneva—There is no shortage of Rolex newness for 2023; the issue is simply getting one's hands on them. To celebrate 60 years of the Oyster Perpetual Cosmograph Daytona, Rolex updated the entire range that was launched in 1963 as a professional racing driver's tool with its tachymetric bezel.

Will Rolex ever be available again? ›

That could be as early as around 2025 when the first temporary factories will be in operation. The good news, though, is that there are signs that peak Rolex scarcity has already passed. The highest secondhand prices have started to come down and new watches are, anecdotally, a little more available.

Why can I not buy a Rolex? ›

The scarcity of Rolex watches is also due to their high market value. Market value refers to the value assigned to a product by the investment community. The market value of Rolex watches has skyrocketed over the last several years because a limited new supply is pushing the value of secondary models higher.

Who gets a Rolex at Daytona? ›

Winning drivers of all classes receive a Rolex Daytona watch. The race has been known historically as a leg of the informal Triple Crown of endurance racing along with the 12 Hours of Sebring and 24 Hours of Le Mans.

Why do people like Rolex Daytona? ›

With that said, one of the most important factors is that the design of the Rolex Daytona is extremely timeless. The first Daytona models are more sought-after today than ever and the modern Daytona watches look very similar to the original ones.

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