The Rise in the Cost of A Super Bowl Commercial (2024)

FAQs

Why are Super Bowl commercials so expensive? ›

Another possible reason for the higher price of Super Bowl ads can be attributed to a strong economy, Liaukonyte said, noting that the supply of ad slots is mostly kept constant over time, so prices increase when there is more demand from companies who want a spot.

Super Bowl LIV, 2020 – $5.6 million. Super Bowl LV, 2021 – $5.5 milllion. Super Bowl LVI, 2022 – $6.5 million. Super Bowl LVII, 2023 – $7 million.

The economic impact of Super Bowl ads extends beyond the advertisers and the broadcasting network. The ripple effects benefit a wide range of stakeholders, including production companies, marketing firms, social media platforms, and even the host city, which enjoys increased tourism and hospitality revenues.

Conclusion: The worth of $7 million for 30 seconds 💸

Super Bowl ads offer marketers a wide-reaching platform despite financial scrutiny, providing short-term benefits like market share boosts. For media conglomerates like Fox and Paramount, the Super Bowl rejuvenates TV segment revenues with its massive viewership.

A 30-second Super Bowl ad now costs $7 million, up from $2.4 million two decades ago, but it's never been more worth the money, The New York Times writes. Advertisers now rely on live events to reach large audiences, as ad-free streaming renders traditional television ads less effective.

For most companies, buying Super Bowl ads wouldn't be a good idea even at a fraction of the price. Super Bowl ads have massive reach, but if your brand is already well-known, an investment for the sake of greater name recognition may not be worth it. Brands would want to offset the cost of the ad through higher sales.

The service put the lowest-priced tickets at $8,333 on Sunday. How much is a suite for the 2024 Super Bowl? CBSSports.com reports that a 20-person suite at this year's game would have run you a cool $1.8 million, including the cost of tickets as well as food and alcoholic beverages.

In fact, much of the money generated by the Super Bowl is pocketed by the NFL, according to Edwards. While broadcast partners make millions of dollars in advertising, the NFL has several sources of revenue related to the Super Bowl.

The most expensive Super Bowl commercial ever was a tie between the Amazon Alexa and Google Assistant commercials during the 2020 Super Bowl. They were both 90 seconds long and cost $16.8 million each.

#1- Wings. According to the National Chicken Council, 1.45 billion chicken wings are expected to be consumed for Super Bowl Sunday. They're an easy, shareable food item that comes in many different options, such as garlic parmesan, lemon pepper, cajun, and many many more.

Why Super Bowl ads are important? ›

With every Super Bowl, business leaders can become the brand consumers root for. Super Bowl commercials provide a unique and colossal opportunity to capture the attention of tens of millions of people who are not only exposed to the commercials but also look forward to them.

"But what are people ordering for their Super Bowl watch parties?" is a question you may ask yourself because you're looking to create a game day menu. The three most popular Super Bowl dishes people order are pizza, chicken wings, and chips with dips.

Players on the losing team will get $89,000. That's $7,000 more than last year's Super Bowl bonus. In the first Super Bowl back in 1967, players on the winning team received $15,000 and the losing team got $7,500.

Most advertisers opt for a more extensive minute-long advert for Super Bowl Sunday, meaning that the cost of their 60-second production will be $13 million to $14 million.

Do Super Bowl halftime performers get paid? Despite the euphoria surrounding the event, entertainers do not get paid to play the Super Bowl. At least not what they usually make. They only make union scale for the performances, according to AZ Central, part of the USA TODAY NETWORK.

There is a very limited supply of commercial air time that gets 90,000,000 viewers. There is a lot of demand for commercial air time that gets that many viewers. Thus companies are willing to pay a lot of money for that air time.

To put that into perspective, it cost roughly $233,333 per-second for a Super Bowl ad slot in 2024. The average price tag hit $1 million by the mid-90s. According to USA TODAY Ad Meter, the average cost was $4 million a decade ago - meaning those ad prices have jumped 75% since then.

A 30-second spot to air during the 2024 Super Bowl costs $7 million : NPR. A 30-second spot to air during the 2024 Super Bowl costs $7 million It's the same price tag as last year, but over 200% more from 20 years ago.