The new global gold rush (2024)

Gold has long been considered a pretty old school investment: not very profitable and mostly for the maverick investor. But recently, investors all over the world have taken a new shine to gold. Paul Katz/Getty Images hide caption

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Paul Katz/Getty Images

The new global gold rush (2)

Gold has long been considered a pretty old school investment: not very profitable and mostly for the maverick investor. But recently, investors all over the world have taken a new shine to gold.

Paul Katz/Getty Images

2022 was a rough year for investors: Between inflation, falling stock prices, and the crypto crash, it was hard to find a safe haven.

All of that economic turmoil had a lot of investors looking at one of the most ancient places to store wealth: gold.

For decades, investing in gold has been seen as a very old school investment, for the maverick, perhaps slightly anti-establishment investor.

But last year, it seemed everyone wanted in. Global demand for gold jumped nearly 20% to a decade high.

Julia Grugan, 20, a senior at Temple University recently made one of her first major investments: A 10 gram gold bar. Julia Grugan hide caption

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Julia Grugan

The new global gold rush (5)

Julia Grugan, 20, a senior at Temple University recently made one of her first major investments: A 10 gram gold bar.

Julia Grugan

The New Gold Investor

One of those buyers was Julia Grugen, 20, a finance major at Temple University. A few months ago, she made one of her first big investments ever. In gold.

"I went in to the coin store and it was all men," she recalls with a laugh. Grugan quickly realized she was not the typical gold customer. "I was a little timid and I had barrettes in my hair."

But Grugan was determined. She had been studying economics and finance and she wasn't interested in the investments her friends were excited about, like NFTs and cryptocurrency.

"I am that old school girl," she says. "And for gold specifically, I definitely think of it as a value store more than an investment."

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Episode 252: The Gold Standard

Investors all over the world have been looking for a value store: a safe haven from inflation, geopolitical problems and other things that can erode the value of a country's money.

So, barrettes and all, Grugan marched up to the counter at the coin store and placed her order "I said, 'I want a 10 gram bar.'" The 10 grams of gold cost around $625.

There's Gold in Them Thar Portfolios

Millions of Americans have been doing the same. Stefan Gleason is the president of Money Metals Exchange, one of the largest gold and silver dealers in the country. Gleason says ever since prices started rising in early lockdown, his business has through the roof.

"We've seen five to ten times more order volume," he says. Right now, his team works six days a week, packing up and shipping out around 2,000 boxes of gold bars, silver bars, and coins every day.

Gleason says customers tell him the last few years have shaken their faith in the US dollar, stocks and cryptocurency. But they trust gold.

Sound Money

After all, gold is one of the oldest investments out there. A lot of our language around money comes from gold. Like sound money, which refers to an ancient practice people used to test the purity of gold.

The term "sound money" refers to an ancient practice used to test the purity of gold: People would strike the gold and listen to the sound it made. Pure gold has a particular ring.

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Of course these days, Money Metals Exchange uses high tech equipment to test the purity of their gold.

And there's a lot of be tested. The company is expanding quickly: building a 40,000 square foot headquarters in Eagle, Idaho.

Mike Gleason, Director of Money Metal Exchange, stands at the site of what will be the company's new headquarters: A 40,000 square foot facility in Eagle, Idaho. Stacey Vanek Smith hide caption

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Stacey Vanek Smith

The new global gold rush (8)

Mike Gleason, Director of Money Metal Exchange, stands at the site of what will be the company's new headquarters: A 40,000 square foot facility in Eagle, Idaho.

Stacey Vanek Smith


Mike Gleason, Stefan's brother, is the director of Money Metals Exchange. He is overseeing the construction. "Right now, we're leveling the ground underneath the vaults," he explains. "We're really building for the future here."

Countries Are Buying Up Gold

The Gleasons are betting the future is golden. After all, countries like Turkey, China, Russia and Poland are reportedly buying up huge amounts of gold. They're also worried about inflation and geopolitical conflict.

Gold doesn't have a great track record as an investment: Gold right now is worth roughly the same price it was 12 years ago. Almost any decent stock would have been a more profitable bet.

But that hasn't deterred true believers like 20-year-old Julia Grugan. She did get her gold in the end: a little bar about the size of a postage stamp. She likes to take it out and just look at it sometimes.

Gold has a lot of cultural weight

"There's so much cultural weight that comes with gold," she says. "You feel, you feel a little bougie, you feel special."

Grugan says her grandfather, a schoolteacher, invested in stocks and gold and was able to retire very comfortably. In fact, one of the first things she did after she got her gold piece was text her grandma:

"I said, 'Please tell Poppy that I just bought my first 10 grams of gold.' And she said, 'Poppy says, 'WOW. Awesome.'"

The new global gold rush (2024)

FAQs

Should I invest in gold right now? ›

The best time to invest in any asset varies. But right now is one of the better times to invest in gold. Because the price is rising (and could become out of reach), inflation is increasing again and with global and political turmoil elevated, many would benefit from the value and security gold can provide today.

Why are people rushing to buy gold? ›

Historically, many people view gold as a hedge against inflation and currency fluctuations. Others see it as a store of value during economic downturns. At the same time, some may find diversifying a portfolio of stocks and bonds useful, given its low correlation to both assets.

What was the most famous gold rush? ›

Sandwiched between the Louisiana Purchase in 1803 and the Civil War in 1861, the California Gold Rush is considered by many historians to be the most significant event of the first half of the nineteenth century.

What are three ways a person could have profited from the gold rush without finding a single nugget of gold? ›

Final answer: Individuals could profit from the Gold Rush by selling supplies to miners, providing lodging and entertainment, or offering transportation services. Some also capitalized on other natural resources, like silver and copper, discovered during mining endeavors.

What will gold be worth in 5 years? ›

Two Jakarta-based commodity analysts forecast that the price of gold could reach as high as $3,000 per ounce in the next five years. While they remain bullish, they cautioned that many factors could affect the price of gold within this timeframe.

Will gold go down in 2024? ›

Gold is trading above $2,000 per ounce in early 2024. Analysts expect that even later in the year, gold prices may remain above $2,000 per ounce, reaching new historical highs. Among the factors favouring this are geopolitical uncertainty, the likely weakening of the U.S. dollar, and potential interest rate cuts.

What does Dave Ramsey think about buying gold? ›

So, the question remains: is diversifying into assets like gold an overreaction or a prudent strategy in today's volatile economic landscape? It's safe to say that Ramsey considers it an overreaction. "Everything on the internet is true," he joked about the rush of people leaving traditional banks to invest in gold.

How much are the gold bars at Costco? ›

While the price is not disclosed online to nonmembers, the product typically sells for nearly 2% above the spot price, which as of time of publication was around $2,354 per troy ounce, up more than $350 since 2023. One-ounce Costco Gold Bar PAMP Suisse Lady Fortuna Veriscan is seen in this image.

What is the downside of buying gold? ›

Con: It doesn't give you passive income or steady returns

Unlike some investments that yield passive income (e.g., rental properties, some stocks and bonds), physical gold doesn't provide passive income, dividends or interest. You will only earn once you sell your gold.

Who was the first billionaire in the Gold Rush? ›

Samuel S. Brannan (March 2, 1819 – May 5, 1889) was an American settler, businessman, journalist, and prominent Mormon who founded the California Star, the first newspaper in San Francisco, California. He is also considered the first to publicize the California Gold Rush and was California's first millionaire.

Who really struck it rich during the Gold Rush? ›

The wealthiest man in California during the early years of the rush was Samuel Brannan, a tireless self-promoter, shopkeeper and newspaper publisher. Brannan opened the first supply stores in Sacramento, Coloma, and other spots in the goldfields.

What is the largest gold nugget ever found? ›

#1 Pepita Canaa

The Pepita Canaa is the world's largest gold nugget in existence. It was found by miner, Julio de Deus Filho, in the Serra Pelada gold mining area in 1983. Weighing 60.82 kg, it contains 52.33 kg of gold (1,682 troy ounces).

How did most people who got rich during the Gold Rush make money? ›

The people who really made money on the California Gold Rush were merchants. Take Levi Strauss. When he heard news of the California Gold Rush, he headed to San Francisco where he established his wholesale dry goods business in 1853.

Who didn't benefit from the Gold Rush? ›

The Gold Rush was not beneficial to all, however. It led to increased violence against Native Americans, tens of thousands of whom are estimated to have lost their lives in clashes with settlers. Later in the Gold Rush, immigrants from China often experienced intense discrimination.

What did many failed miners become? ›

Many people never left California, even after they didn't find gold. Some became farmers. Others started orchards or began to grow grapes. Their hard work helped California grow into an important state in the Union.

Is gold a good 10 year investment? ›

Gold is considered a safe investment. It is supposed to act as a safe haven when markets are in decline, because the price of gold typically doesn't move with market prices.

Is gold a good investment 2024? ›

Amidst global economic uncertainties, gold emerges as a beacon of stability and opportunity. Its in-built characteristics provide a hedge against inflation, geopolitical tensions, and currency fluctuations making it a prudent choice for investors seeking to safeguard their wealth and achieve financial freedom.

How much gold should I own? ›

Most experts recommend limiting your gold investment to 10% or less of your overall portfolio. The range between 1% and 10%, however, will often vary based on your age and overall investor profile.

Is gold a good investment during inflation? ›

Gold has long been regarded as a natural hedge against inflation, so it can be a smart move to invest in the precious metal when inflation rates are high. That's because, as the real value of regular currency diminishes, the demand for gold tends to increase, propelling its price upward.

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