The Five Fs - Overview - Sticky Marketing Club (2024)

Dave Harries:Grant, in the book you make a great play when you’re talking in the context of content about the 5 Fs. What are the 5 Fs?

Grant Leboff:The idea of the 5 Fs was how do you just still down the different types of content that one can create that will engage in audience? People find it quite difficult if content creation, if coming up with the ideas isn’t your sort of natural thing, you don’t ever get what you do, then it was just how do you give an audience the way of thinking about content in a compartmentalized way. Were they can say, “Oh, right, that fits in there and that fits in there,” or whatever else, so the idea behind the 5 Fs was just sifting down the different types of content one can provide their audience in an easy kind of way to think about it, so it becomes easier for people to plan and create.

Dave Harries:Those 5 Fs are?

Grant Leboff:Fun, Freedom, Fame, Facts and Fortune. In no particular order.

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