CUBE INTERNATIONAL
A global sports agency bringing unique, forward-thinking and game-changing concepts to reimagine the sports event industry, with collaboration and partnership at its heart. Cube is the central stakeholder and thought-powerhouse of the FIM EBK World Cup.
BMC
A Swiss bicycle and cycling product manufacturer that designs, builds and distributes bikes primarily for sale across the world. They are developing an advanced, high-tech, digitally-connected race bike for EBK, in conjunction with leading technology and design experts Red Bull F1 Engineering.
BLACK ENGINEERING
Milan-based Black Engineering design and deliver experiences, entertainment and events all over the world including the world-famous Maraya Concert Hall in AlUla, Saudi Arabia. Black will lead the design concept for EBK.
GIO FORMA
Gio Forma, a Milan-based award-winning studio collective comprising designers, artists and architects who have worked on meaningful exhibitions – from architecture to Operas and set design – across the globe. They will lead the production design of EBK.
Inspira Wealth
Inspira Wealth will work with Cube and EBK to provide an immersive experience using the latest, financial and fan-based digital technology to ensure spectators and fans can enjoy the series in a variety of ways.