Macro-planning is almost always the right way to go because it helps you keep your end goal in your sights. Macro-planning doesn’t mean you do away with schedules completely (in fact, we love schedules — you canintegrate your Google or Apple calendar with Productive); it just means that, instead of working from the ground up, you start with your biggest goals and break them down from there.
When it comes to macro-planning, think about casting a long-term vision — what your company wants to accomplish in a year, two years, ten years. It’s easier to start with this broad vision and then work your way backwards to define smaller monthly and weekly tasks rather than the other way around. Working backwards can ensure that each task you spend time on is truly moving you closer to your end goal. Think about your macro-goals and break them down into micro-focuses.
With macro-planning, you’re also able to batch process repeating tasks, so you can be more efficient with your time. If there are tasks you’re going to have to do over and over (such as writing a weekly blog post for your business), you can do them all at the same time. Writing four blog posts during the first couple of days of the month, for instance, will help you get in the blogging groove and write those posts quickly. Then you don’t have to think about blogging for another 30 days.
