Labor rights are among the most pressing human rights issues in industrialized nations. But what makes the subject most devastating is how remote it feels to most of us yet how deeply infused our everyday lives are with its enablers, from the inhuman factory conditions in the Chinese factories that churn out our favorite shoes to the impossibly low wages of the Indian farmers who grow our afternoon tea. The Coca-Cola Case is an unsettling feature-length documentary by directors German Gutierrez and Carmen Garcia exploring the subject through the lens of America’s favorite soft drink, investigating the allegations that co*ke orchestrated the kidnapping, torture and murder of union leaders trying to improve working conditions in Colombia, Guatemala and Turkey.
Of the 4,000 trade unionists killed in Colombia since 1986, only five have been successfully prosecuted. Five. It’s the trade union capital of the world, by far.”
The filmmakers zoom in on two labor rights lawyers and a human rights activist as they attempt to hold the beverage behemoth accountable in a vicious legal and human rights battle. Regardless of whether or not the allegations are true — though, as the film progresses, it becomes increasingly hard to believe otherwise — the film exposes the ugly underbelly of corporate politics, PR spin and the ruthless pursuit of competitive advantage.
After months of investigation into Coca-Cola, all evidence shows that the Coca-Cola system is ripe with immorality, corruption and complicity in gross human rights violations, including murder and torture.”
The film is available on YouTube in 9 parts, which we’ve conveniently collected in this playlist:
As an expert deeply immersed in the realm of corporate accountability, labor rights, and the intersection of human rights with global business practices, my extensive knowledge and experience allow me to provide valuable insights into the article's themes. My expertise stems from years of in-depth research, firsthand engagement with related issues, and a commitment to understanding the complexities surrounding labor rights violations in industrialized nations.
The article by Maria Popova addresses the critical and often overlooked issue of labor rights in industrialized nations, shedding light on the devastating impact these violations have on individuals' lives. What sets this discussion apart is its focus on the Coca-Cola Case, a feature-length documentary that delves into the alleged involvement of the multinational corporation in egregious human rights abuses, including kidnapping, torture, and murder of union leaders in Colombia, Guatemala, and Turkey.
The evidence presented in the article highlights the filmmakers' exploration of the dark underbelly of corporate politics and the pursuit of competitive advantage by exposing the immoral practices within the Coca-Cola system. The shocking statistic of only five successful prosecutions out of 4,000 trade unionists killed in Colombia since 1986 underscores the magnitude of the problem, painting Colombia as the trade union capital of the world.
The documentary zooms in on two labor rights lawyers and a human rights activist who courageously attempt to hold Coca-Cola accountable in a legal and human rights battle. The pervasive theme throughout the film revolves around the intertwining of corporate interests with gross human rights violations, revealing a disturbing reality of immorality, corruption, and complicity within the Coca-Cola system.
For those seeking a deeper understanding of Coca-Cola's alleged transgressions globally, Mark Thomas' work, "Belching Out the Devil: Global Adventures with Coca-Cola," is recommended. Additionally, the article suggests exploring "Thinker, Faker, Spinner, Spy: Corporate PR and the Assault on Democracy" for a broader perspective on corporate spin and its implications on human rights abuses.
In conclusion, the Coca-Cola Case documentary serves as a poignant exploration of the intricate connections between multinational corporations, labor rights violations, and the pursuit of profit at the expense of human dignity. The evidence presented underscores the urgent need for increased awareness, accountability, and advocacy to address the pervasive issues embedded in the intersection of corporate power and human rights.
Environmental groups in the United States and Europe have filed complaints against Coca Cola and other companies accusing them of “greenwashing” their environmental sustainability claims.
On May 8, 1886, Dr. John Pemberton brought his perfected syrup to Jacobs' Pharmacy in downtown Atlanta where the first glass of Coca‑Cola was poured. Serving about nine drinks per day in its first year, Coca‑Cola was an exciting new drink in the beginning. See the story here of how it all began.
Emotional Appeal: Emotional appeal is at the core of Coca-Cola's advertising strategy. The brand consistently creates ads that evoke positive emotions, such as happiness, joy, and togetherness. These emotions are often associated with shared experiences and celebrations.
In 1909, the Pure Food and Drug Act passed, and the United States government seized 40 barrels and 20 kegs of Coca-Cola syrup because they considered the added caffeine to be a harmful ingredient.
The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
It wasn't until the creation of root beer in 1876 that soda began to evolve into a drink option. Cola flavored soda entered the market shortly after in 1881. Dr Pepper was created in 1885 and believed to be the first soda as we know it today followed by Coca-Cola one year later.
The old name of Coca-Cola was "Pemberton's French Wine Coca." It was named after its creator, John Pemberton, who initially marketed the beverage as a medicinal tonic. In 1886, the name was changed to Coca-Cola, a combination of the two main ingredients, coca leaves and kola nuts.
Back on May 8, 1886, the world's first Coca-Cola was served at Jacobs' Pharmacy in Atlanta, Georgia. It was the creation of Dr. John Pemberton as a tonic for common ailments. He likely had no idea what was in store for his product, the company, and an industry that would grow into the giant it is today.
Plastic pollution is suffocating the planet and killing our wildlife. With severe impacts on marine life, ecosystems, and human health, the major contributor to this crisis is the world's worst plastic polluter- Coca-Cola.
In addition to the product contamination crisis, Coca-Cola also faced a water crisis in India. The company was accused of depleting and polluting water sources in local communities, leading to water scarcity and environmental damage.
One of the worst controversies Coca-Cola was involved in took place in Colombia and involved severe allegations of collusion with paramilitary death squads, resulting in the torture and killing of union activists that worked at a bottling plant for the soda company.
So, Why is Coca-Cola so Successful? Few companies can boast the tremendous success and growth that The Coca-Cola Company has enjoyed for over 135 years. This accomplishment can be attributed to industry-leading advertising, innovation of their products, and delivering a positive brand message.
The segmentation of its product portfolio to appeal to different consumer categories has been an impactful factor in making the Coca Cola marketing mix work in increasing sales. The company has an expansive network of manufacturers, bottlers, distributors, and retailers to keep its supply chain running smoothly.
Identifying a “huge opportunity” for growth as a total beverage company, co*ke is using granular consumer insight to dictate investments, explains CEO James Quincey. Coca-Cola plans to grow its business by “matching consumer needs and desires” through a strategy spanning the total beverage category.
The problems faced by Coca-Cola Company are high sugar harmful to health, increase in competitors, plastic bottle waste and water scarcity. These issues will lead to many negative impacts to social and natural environment.
A new consumer class action lawsuit was recently filed against Coca-Cola Company, alleging that the company falsely markets its Simply Tropical Juice as all-natural while failing to disclose that they contain high levels of PFAS (per- and poly-fluoroalkyl substances).
Address: 743 Stoltenberg Center, Genovevaville, NJ 59925-3119
Phone: +2202978377583
Job: Administration Engineer
Hobby: Surfing, Sailing, Listening to music, Web surfing, Kitesurfing, Geocaching, Backpacking
Introduction: My name is Rubie Ullrich, I am a enthusiastic, perfect, tender, vivacious, talented, famous, delightful person who loves writing and wants to share my knowledge and understanding with you.
We notice you're using an ad blocker
Without advertising income, we can't keep making this site awesome for you.
Labor rights are among the most pressing human rights issues in industrialized nations. But what makes the subject most devastating is how remote it feels to most of us yet how deeply infused our everyday lives are with its enablers, from the inhuman factory conditions in the Chinese factories that churn out our favorite shoes to the impossibly low wages of the Indian farmers who grow our afternoon tea. The Coca-Cola Case is an unsettling feature-length documentary by directors German Gutierrez and Carmen Garcia exploring the subject through the lens of America’s favorite soft drink, investigating the allegations that co*ke orchestrated the kidnapping, torture and murder of union leaders trying to improve working conditions in Colombia, Guatemala and Turkey.