The Best Car Rental Company - NerdWallet (2024)

Each car rental company would like to claim that it offers the best perks and most options. But which one is actually the best car rental company?

While that may change depending on when and where you want to rent a car, let's compare the major car rental companies head-to-head on three important elements: availability, price and loyalty program.

For this analysis, we are considering eight major rental car brands:

  • Alamo.

  • Avis.

  • Budget.

  • Dollar.

  • Enterprise.

  • Hertz.

  • National

  • Thrifty.

These eight brands are all members of three larger car rental companies.

  • Enterprise Holdings (Enterprise, National and Alamo).

  • Avis Budget Group (Avis and Budget).

  • Hertz Corporation (Hertz, Dollar and Thrifty).

By availability

Winner: Enterprise

Each major car rental company group offers approximately the same number of rental locations. But Enterprise's fleet clearly stands out as the largest. While that won't guarantee Enterprise always has a car available, Enterprise certainly has more cars to go around.

However, note that Avis, Budget and Hertz offer car rental locations in more countries. So, these brands might be the best option depending on where you're traveling.

Number of rental car locations

The major car rental company groups each have an expansive global reach. But which offers the most options?

We don't have enough time to count all the locations ourselves. So, here's a recap of each car rental company group's reach based on their latest investor filings.

Car rental group

Locations

Countries and territories

Enterprise Holdings (Enterprise, National and Alamo)

More than 10,000.

More than 90.

Avis Budget Group (Avis and Budget)

More than 10,000.

Approximately 180.

Hertz Corporation (Hertz, Dollar and Thrifty)

Approximately 11,600.

Approximately 160.

Enterprise boasts more than 9,500 locations in nearly 100 countries and territories compared with just 1,100 locations across 84 countries for Alamo.

Compared to Enterprise, the Hertz brand offers fewer locations (around 8,500) but more countries (146). Avis offers even fewer locations (around 5,500) but the most countries (165). That makes it hard to determine a single winner by the number of locations alone.

Size of rental car fleet

Since the number of locations netted mixed results, let's turn to the size of each company's fleet. And here's where we find a clear winner.

During 2022, Enterprise grew its fleet to more than 2.1 million cars. Meanwhile, the Hertz group maxed out at 547,400 vehicles, and Avis' rental fleet averaged 479,672 vehicles in 2022.

That means Enterprise's fleet is approximately double the combined fleets of Hertz/Dollar/Thrifty and Avis/Budget.

The fleet size paired with its larger number of locations makes Enterprise the clear winner by availability.

By pricing

Winner: Enterprise

NerdWallet recently completed a comprehensive analysis of rental car pricing statistics.

By checking prices for hundreds of rental car options, we identified the cheapest and most expensive airport locations, whether you should book in advance or wait until the last minute and whether it's worth commuting to a downtown location instead of renting from the airport.

This analysis also established the cheapest and most expensive car rental companies, and there was a clear winner and loser. For comparable one-week rentals, Enterprise offered the lowest rates (average $480), and National charged the highest (average of $695).

All other car rental companies were similar, falling in a range between $542 and $589 for a weeklong rental.

By loyalty program

Winner: Enterprise Plus

Once again, Enterprise comes out on top. Enterprise Plus offers the most traveler-friendly loyalty program of the three major car rental companies because:

  • It offers members a straightforward earning rate.

  • It has the lowest-cost redemptions.

  • Its expiration policy is generous, lasting three years.

Avis Preferred gives Enterprise some competition thanks to a minimum earning rate on rentals. However, Avis' extremely short expiration period can make it hard for travelers to build up points over time.

Enterprise Plus

Travelers earn 1 Enterprise Plus point for every dollar spent on car rentals — before taxes, fees, fuel and surcharges. Free rental days start at 600 points.

That means you can earn a free rental day after spending $600 in base rental fees. Enterprise Plus points expire only if a member is inactive for more than 36 months (three years).

Avis Preferred

Avis Preferred members earn 1 point per dollar spent on rentals and 2 points per dollar spent on accessories — earning a minimum of 100 points per rental. Reward days start at 700 points, meaning you'll earn a free rental day for, at least, every seven rentals.

While Avis Preferred doesn't have blackout dates, reward days are grouped into levels based on the standard base rate for the rental. A 700-point redemption will only get you a free rental worth up to $50 base rate.

The downside is that Avis Preferred points expire if you don't have qualifying activity at least every 12 months.

Hertz Gold Plus Rewards

Gold is the base level in the Hertz Gold Plus Rewards program. Like Avis and Enterprise, Hertz members earn 1 Hertz Gold Plus Rewards point per dollar spent.

However, Hertz has devalued its Gold Plus Rewards programs twice in the past three years — generally with little to no notice.

As of the time of writing, Hertz Gold Plus Rewards redemptions start at 950 points for a 1-day Standard Rewards redemption or 1,900 points for a 1-day AnyDay Rewards redemption. Those are significantly higher redemption rates than those charged by either Avis or Enterprise.

Hertz Gold Plus Rewards points expire after 18 months of no rental activity.

What is the best car rental company?

Enterprise takes this competition in a unanimous decision. Enterprise offers the largest fleet, the lowest prices and the best rental car loyalty program overall.

With that said, Enterprise doesn't offer locations in as many countries as Avis, Budget and Hertz. If you're traveling outside of Enterprise's approximately 100-country reach, Avis and Budget are more likely to be around to serve your car rental needs.

How to maximize your rewards

You want a travel credit card that prioritizes what’s important to you. Here are our picks for the best travel credit cards of 2023, including those best for:

The Best Car Rental Company - NerdWallet (2024)

FAQs

The Best Car Rental Company - NerdWallet? ›

Look at sites like Kayak, Priceline and Cheapcarrental.com to compare your options and narrow in on the best deal. Then go directly to the car rental company's site. You might find an even steeper discount that way, particularly with “Pay Now” options.

What is the number 1 car rental company in the US? ›

Compare the Best Car Rental Companies
CompanyEconomy RatesMembership Program
Enterprise Rent-A Car Best Overall$35-$72Yes, four-tiered
National Car Rental Best for Avoiding Fees$72-$84Yes
Alamo Rent a Car Best for Unlimited Mileage$40-$72Yes
Hertz Best for Airport Locations$40-$78Yes
3 more rows
Jan 9, 2023

What are the top 3 car rental companies in the world? ›

Car Rental Services 10 2022 Ranking
20222021Name
11Enterprise
22Hertz
33Avis
45Europcar
6 more rows

How can I lower the cost of renting a car? ›

Look at sites like Kayak, Priceline and Cheapcarrental.com to compare your options and narrow in on the best deal. Then go directly to the car rental company's site. You might find an even steeper discount that way, particularly with “Pay Now” options.

What is the world's leading car rental company website? ›

Most Visited Car Rentals Websites
RankWebsiteRank Change
1enterprise.com=
2rentalcars.com=
3hertz.com=
4avis.com=
46 more rows

What car rental company is known to try harder? ›

In the early sixties, Avis launched the slogan "We try harder", positioning ourselves as the world's number two car rental company.

Who is the market leader for car rental? ›

Showing 10 out of 17 companies. Enterprise Holdings Inc, ALD SA, Avis Budget Group Inc, Hertz Global Holdings Inc, and Sixt SE are the top 5 car rental companies in the world in 2021 by revenue.

Which company in the US dominates the car rental business? ›

Enterprise Holdings remains the largest company, with an estimated 27% of global car rental sales in 2022.

Who is the largest car rental company in North America? ›

Company information

Enterprise Rent-A-Car is the largest rental car company in the United States, with more than 9,000 "home city" locations, and 419 airport locations.

What are the main rental car companies in the US? ›

United States Car Rental Providers

The top car rental brands are Alamo, Avis, Budget, Dollar, Enterprise, Fox, Hertz, National, Sixt, and Thrifty.

How do you beat the high price car rental? ›

How to Get the Best Price on a Rental Car
  1. Know What You Need. ...
  2. Book Early, Especially During Peak Travel Times. ...
  3. Take Advantage of Discounts. ...
  4. Join a Loyalty Program. ...
  5. Compare Prices. ...
  6. Check Smaller Car Rental Companies. ...
  7. Look for Coupon Codes. ...
  8. Read the Fine Print.
Nov 26, 2021

What are the disadvantages of car rental? ›

Understanding the Disadvantages of Renting a Car
  • There is no hired driver. One of the most significant disadvantages of renting a car is it doesn't come with a driver. ...
  • High prices. ...
  • Strict terms and conditions. ...
  • Unfamiliarity with the vehicle. ...
  • Responsibility for any mishaps. ...
  • Less time to relax and enjoy.
Dec 22, 2022

Is it cheaper to rent a car longer or shorter? ›

In many cases, rental companies will provide a lower rate on a long-term rental compared to a short-term one, and they sometimes also offer unlimited mileage.

Where do people rent cars the most? ›

Known as the City of Angels, Los Angeles dominated the car rental market in the US based on our data. This is the perfect place to drive around with a car rental because of its scenic drives. If you prefer exploring the city, then go celebrity sighting along Hollywood Boulevard and Sunset Strip.

What rental car company just went out of business? ›

By the end of April 2020, Hertz was missing lease payments on its fleet. On May 18, Kathryn Marinello stepped down as CEO. Four days later, on May 22, the company filed for Chapter 11 bankruptcy, listing $18 billion in debt.

What is the oldest car rental company? ›

History. The earliest known example of cars being offered for rent dates back to 1906. The German company Sixt was established in 1912 under the name Sixt Autofahrten und Selbstfahrer (Sixt Car Cruises and Self Drivers).

Why is car rental better? ›

The monthly cost is often lower than a traditional auto loan payment. You are (usually) not responsible for repairs needed on your car for the length of the lease or rental. Renting or leasing a new-model car is cheaper than buying one. You don't need to try to sell the car when you want to upgrade.

Why is dollar so much cheaper than Hertz? ›

They are the same corporation. Hertz is their “higher end” brand with newer vehicles and more updated and nicer facilities. Dollar won't have as many Amenities as hertz such as prime locations, pick up and drop offs at cruse ship ports, airports and delivery of vehicles to individuals.

Who is the biggest car rental company in world? ›

Founded in the USA in 1957, Enterprise is the world's largest car rental company, serving globally, with almost 10.000 offices in almost 100 countries.

Is car rental a profitable business? ›

The profit margins are about 6% for most car rental businesses, but if you find the right location and negotiate well with fleet insurance companies and credit card processing services then your profit margin can be much higher (similar to how Uber works).

Who is the parent company of Dollar car rental? ›

Image of Who is the parent company of Dollar car rental?
The Hertz Corporation is an American car rental company based in Estero, Florida. The company operates its namesake Hertz brand, along with the brands Dollar Rent A Car, Firefly Car Rental and Thrifty Car Rental.
Wikipedia

What is the most expensive car rental USA? ›

By almost all metrics, National Car Rental was the most expensive, followed by Alamo Rent a Car. Enterprise Rent-A-Car, Budget, Hertz and Dollar ranked among the cheapest.

Why is USA car rental so expensive now? ›

The price rises are mainly caused by car rental companies having sold off much of their stock of vehicles during the pandemic as demand collapsed. Now, with people taking holidays again, they are trying to rebuild their fleets, but a global shortage of semi-conductors means they are paying more for new vehicles.

Is Turo legit and safe? ›

Ultimately, Turo is a safe and legitimate way to rent a car from a local host. Since 2010, Turo has grown into a popular service with more than 332K total app ratings and an “Excellent” ranking on Trustpilot from consumers. To get started, you can download the app for iPhone or Android or visit the company's website.

What company owns the most rentals? ›

Leading apartment owners in the U.S. 2022, by units owned

Starwood Capital Group, which was the largest owner in 2022 with 115,000 units, is a private investment firm headquartered in Miami, Florida.

Which state has the most rental cars? ›

California (3,698 businesses), Florida (2,869 businesses) and Texas (2,567 businesses) are the States with the most number of Car Rental businesses in the US.

How big is the car rental industry in the US? ›

Revenue in the Car Rentals segment is projected to reach US$29.94bn in 2023.

What is the most common car company in the US? ›

General Motors led all automakers, selling 16.2% of all vehicles sold in the U.S. in 2022. Toyota and Ford were second and third in market share. These are estimates of the final 2022 data and subject to change.

Is there a rental car shortage in the US? ›

The car rental industry has bounced back from a pandemic-induced shortage, which drove rates up to historic levels. Customers are noticing. There are new ways to rent cars, there's new technology — and, of course, prices have returned to earth in many cities.

What is Turo and how does it work? ›

Turo is a peer-to-peer car sharing platform that allows car owners to rent out their own cars to regular people. Consider it a sort of Airbnb for cars. Given high rental car prices and often limited rental car availability, alternative rental car services like Turo can be a lifesaver.

How do I haggle with enterprise? ›

How Do You Negotiate A Car Price? Enterprise Car Sales offers no-haggle pricing on all vehicles for sale, which make it easy to compare car prices. Our transparent pricing, combined with excellent customer service, puts the customer first and has been the cornerstone of our business for more than 50 years.

Why do rental car companies sell cars so quickly? ›

Why do rental companies sell their cars? Traditionally, rental companies update their fleets every year or two because they get big fleet discounts on new cars and have tax and other incentives to sell.

Will rental car prices go down in 2023? ›

When will rental car prices go back to normal? Rental car costs have dropped slightly in 2023 compared to 2022. However, most industry experts predict that rental car rates will, unfortunately, remain high for the foreseeable future.

Is it smarter to buy or rent a car? ›

Lower payments: The monthly loan payment for a car you own is generally more than a monthly rental payment. No fees/taxes: Standard expenses include taxes and fees at purchase and registration and inspections every year when buying a car. You're not responsible for any of these in a long-term rental.

Do car rentals affect your credit? ›

Yes, renting a car can affect your credit score.

And what's more, the effect will probably be negative. But here's the good news: The damage to your score will be minimal. Only in rare circ*mstances would renting a car cause significant harm to your score.

What is the life of a rental car? ›

The life of a rental vehicle is a tough one: It's driven by many people and for more miles than average. After about a year of service, the rental company will typically pull the vehicle out of the fleet and sell it as a used car.

What is the cheapest day to rent a car? ›

In some cases, the weekend rates can be almost half their regular daily price. This is because fewer people rent on the weekend than during any other time. There's also a good chance that you'll get a free upgrade to a better vehicle on the weekend.

How much is a lease on a $45000 car? ›

How much is a lease for a $45,000 car? Using our calculator, we input a $5,000 down payment, an assumed $25,000 residual value, an interest rate of 7% and a term of 36 months (three years). It resulted in monthly payment of $606 before taxes.

Why are rental cars so expensive again? ›

In fact, July 2021 rental car prices averaged 67% higher than July prices in 2019, the last normal summer pre-pandemic. Road trips were especially hot that summer (thus high demand), but other factors — including a global semiconductor shortage and tourism industry labor shortages — contributed to low supply.

What color are most rental cars? ›

Now, most people would agree that a white surface reflects more heat than a dark surface. I.e white rental cars are generally cooler than dark coloured cars.

Why do most people rent cars? ›

A rental is an easy and convenient alternative to using your personal car – especially if you don't think your car is reliable enough for a road trip! Our vehicles are meticulously maintained so no matter where your travels may take you, we can help get you there safely.

Is standard or midsize rental car better? ›

When it comes to the midsize vs standard car, it's all about how much you will pack in the back. A Standard car is best for up to four people with a normal amount of packing. The intermediate or midsize car, on the other hand, is best for shorter trips with less baggage, like minimalist packing.

What is the best way to rent a car in USA? ›

Shop around online. Look at sites like Kayak, Priceline and Cheapcarrental.com to compare your options and narrow in on the best deal. Then go directly to the car rental company's site. You might find an even steeper discount that way, particularly with “Pay Now” options.

Where do the rich store their cars? ›

Locked in a 'car bank'

Just like you may keep your valuables in a bank's safe deposit box, the super rich keep their collectibles at a bank for cars. Exotic Classics in Syosset, New York, may look like a parking lot, but it functions more like a bank. The super-rich car collectors store their classic cars here.

What happened to Hertz car rental? ›

Mismanagement. In 2005, Hertz was purchased by a private equity group for $5.6 billion in cash. Despite taking on $10 billion in company debt, the new owners paid out a further $1 billion in dividends.

Which three companies in the US dominate the car rental business? ›

The majority of rental car companies in the U.S. are a part of three conglomerates: Enterprise Holdings, the Hertz Group, and the Avis-Budget Group.

What vehicle is rented the most? ›

Sixt Reveals Top 10 Most Rented Vehicles in U.S.
RankVehicleSixt Reservation Percentage
12012 Hyundai Accent30.25%
22012 Hyundai Elantra14.65%
32012 Hyundai Sonata13.77%
42012 Hyundai Tucson6.99%
6 more rows
Feb 13, 2013

What were the 3 major car companies in the US? ›

The Big Three in the automotive industry is a reference to the three largest car manufacturers in the United States: General Motors Company (GM), Stellantis (STLA), formerly known as Fiat Chrysler, and Ford Motor Company (F).

Who are Enterprise Rent A Car competitors? ›

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