The 5 Biggest Financial Advisory Firms in the U.S. (2024)

Choosing a financial advisory firm can be a difficult task, as there are thousands to wade through. Many have specific strengths and offer different ways to invest one’s hard-earned money. It’s always worth doing your research to know which suits your needs and risks best, but choosing some of the largest financial advisory firms can often be a good option. They have proven track records, a variety of products, and significant amounts of transparency.

The following five financial advisory firms operate with more than $1 trillion in total assets under management (AUM): BlackRock, Vanguard, Fidelity, State Street Global Advisors, and J.P. Morgan Asset Management. Each of these companies is one of the best in the industry for different reasons, whether it be low fees and innovation, more than a century of dedicated financial management, or great customer satisfaction.

Key Takeaways

  • BlackRock, Vanguard, Fidelity, State Street Global Advisors, and J.P. Morgan Asset Management are the five largest financial advisory firms in the United States, ranked by assets under management (AUM).
  • The size of these firms allows them to offer a multitude of services to their clients.
  • Many of these financial giants provide offer broad and diversified market exposure through their mutual funds and exchange-traded funds (ETFs).

American investors can choose from thousands of financial advisory firms. The market is top-heavy, which makes sense; a well-known and well-respected name goes a long way in securing assets from families and businesses. It’s no accident that these companies are the top dogs. They have worked hard to become so and have provided consistent positive returns for investors. As such, potential investors can find reasons to like each.

These firms are so large that they offer a multitude of services for all types of clients. Some also provide a broad exposure to the market through the various mutual funds and exchange-traded funds (ETFs) that they offer. Most investors will be able to find what suits their investment needs within the offerings of these firms.

1. BlackRock

BlackRock (BLK) is the largest investment firm in the world. It manages $8.6 trillion in assets as of Dec. 31, 2022. The company has been a proponent of ETFs, and it has gained popularity through its iShares funds.

BlackRock is a powerhouse, operating in more than 30 countries with clients in more than 100 countries.

2. Vanguard

Vanguard has been a revelation in investment management, especially since the turn of the century. Much like Walmart in the retail sector, Vanguard became king of the hill through cheap prices and a huge variety of offerings. The company is famous for its low expense ratios on funds and passive investment management.

With $7.2 trillion in total AUM as of Dec. 31, 2022, Vanguard is the second-largest advisory firm. Of this total amount, 79% is in passively managed index assets. The company lives by the mantra of lower prices and allows investors to keep more of their returns, and customers have responded by flocking to Vanguard in droves.

3. Fidelity Investments

Fidelity Investments earned its name in the brokerage and mutual fund provider spaces. It’s fitting that Fidelity—a word meaning loyalty, support, and faithfulness—is one of the most highly rated investment advisory firms in terms of customer satisfaction and online support.

Fidelity manages nearly $4.2 trillion in assets as of March 31, 2023, and offers a variety of mutual funds for the benefit of all types of investors.

4. State Street Global Advisors

State Street manages $3.5 trillion in assets as of Dec. 31, 2022. It offers investment management services to a broad swath of clients, including retail investors.

State Street was one of the first proponents of exchange-traded funds and manages one of the most popular ETFs, if not the most popular: the SPDR S&P 500 ETF (SPY). This exchange-traded fund tracks the Standard & Poor’s (S&P 500) Index. State Street manages many funds under the SPDR brand name that focus on a variety of sectors, allowing investors to gain access to many areas of the market.

5. J.P. Morgan Asset Management

JPMorgan Chase & Co. (JPM) is perhaps the most important financial institution in U.S. history. The firm is the largest bank in the U.S. and one of the biggest financial conglomerates in the world. Its CEO, Jamie Dimon, is one of the most celebrated financial professionals in the world, often found giving advice to the president and other world leaders.

It’s no surprise that J.P. Morgan is among the five largest financial advisory firms, given its track record and name recognition. Among its targeted advisory groups are other financial institutions, governments, pensions, businesses, and individuals. Its asset management division oversees $2.5 trillion in assets as of Dec. 31, 2022.

What is the best investment management firm?

Choosing the best investment management firm depends on the needs of a particular customer. Some factors to consider include the amount of fees that a company charges and its product offerings. The most well-known financial advisory firms set themselves apart with their market advantages, like elevated customer support or specializing in an asset class like mutual funds or exchange-traded funds (ETFs).

Who are the biggest ETF issuers?

Given the popularity of exchange-traded funds (ETFs), it may be no surprise that the list of the largest financial advisory firms includes the top ETF issuers. The top three ETF issuers by assets under management (AUM) are iShares (BlackRock), Vanguard, and SPDR (State Street Global Advisors).

What do investment companies do?

Investment companies manage, sell,and market funds to the public. While they may differ in terms of ownership, organizational makeup, and client base, these companies generally offer customers a variety of asset classes for investment. The firms may also offer different types of investment services such as portfolio and tax management.

The Bottom Line

When you are searching for an investment firm that best matches your needs, there are plenty of factors to consider. Companies like BlackRock, Vanguard, Fidelity, State Street, and J.P. Morgan, which are the largest in the U.S. in terms of assets, offer a reasonable jumping-off point. With their massive size, these firms can offer investors a range of products and services.

The 5 Biggest Financial Advisory Firms in the U.S. (2024)

FAQs

The 5 Biggest Financial Advisory Firms in the U.S.? ›

Key Takeaways. BlackRock, Vanguard, Fidelity, State Street Global Advisors, and J.P. Morgan Asset Management are the five largest financial advisory firms in the United States, ranked by assets under management (AUM).

Who are the top 5 financial advisors in the US? ›

Key Takeaways. BlackRock, Vanguard, Fidelity, State Street Global Advisors, and J.P. Morgan Asset Management are the five largest financial advisory firms in the United States, ranked by assets under management (AUM).

What are the top 10 financial advisors? ›

Find a Fiduciary Financial Advisor
RankFinancial AdvisorMinimum Assets
1CAPTRUST Find an Advisor Read ReviewNo set account minimum
2Fisher Investments Find an Advisor Read ReviewVaries based on account type
3GW&K Investment Management, LLC Find an Advisor Read ReviewVaries by asset class and strategy
8 more rows
May 25, 2023

What is USA Today best financial advisory firms of 2023? ›

Fisher Investments was recognized as a 2023 Best Financial Advisory Firm by USA Today and Statista. USA Today and Statista chose winners based on peer and client recommendations as well as asset management over a five-year period. Recommendations were collected via an independent survey.

What are the biggest financial advisor associations? ›

If you are looking to grow your financial advisory business, check out SmartAsset's SmartAdvisor platform.
  • National Association of Insurance and Financial Advisors (NAIFA) ...
  • Society of Financial Service Professionals. ...
  • The Certified Financial Planner Board of Standards. ...
  • The Bottom Line. ...
  • Tips for Growing Your Business.
Feb 23, 2023

Who is the most famous financial advisor? ›

Most investors today probably recognize Warren Buffett's name as he has long ties to the financial advising industry. His investing style is derived from Benjamin Graham, another famous financial advisor. Other famous media financial advisors include Suze Orman, Jim Cramer, or Dave Ramsey.

Who is the best financial advisor group? ›

Table of contents
  • Best Overall: Fidelity Investments.
  • Best for Mixing Robo-Advice with a Human Touch: Vanguard Personal Advisor Services.
  • Best for Commission-Free Advisors: Zoe Financial.
  • Best for Low-Cost Unlimited Access to Advisors: Betterment.
  • Best for Flat-Rate Financial Planning Services: Harness Wealth.

Do millionaires use financial advisors? ›

Whether millionaires use financial advisors is a personal question to each one of them and likely depends on several factors. Most millionaires likely use some type of financial advisor to grow and protect their wealth.

What is the most a financial advisor salary? ›

Effective Tax Rates for Financial Advisors in California

The average salary for a financial advisor in California is $113,000 per year. Financial advisor salaries in California can vary between $33,500 to $585,000 and depend on various factors, including skills, experience, employer, bonuses, tips, and more.

What are the top 3 financial companies? ›

Top Financial Companies from the United States as of Jan. 01, 2023
RankingCompanyIndustry
1Berkshire Hathaway Inc.Financial Conglomerates
2Visa Inc.Credit Services
3JPMorgan Chase & Co.Banks
4Mastercard IncorporatedCredit Services
46 more rows

Do most financial advisors beat the market? ›

Decades of data show that individual advisors, even the highest paid, do not consistently beat the market indexes. Plus their advice is expensive, which reduces your investable assets each year, resulting in lower long-term returns.

What percentage of financial advisors can beat the market? ›

According to a 2020 report, over a 15-year period, nearly 90% of actively managed investment funds failed to beat the market.

What is the largest independent advisory firm? ›

The largest independent firm, Lazard, got its start in 1848 and only went public in 2005 under the leadership of Bruce Wasserstein, who unified its disparate branches.

What percentage of millionaires have a financial advisor? ›

Seventy percent of millionaire households used some sort of financial adviser, and the average length of that relationship spanned 10 years, the survey found.

How many millionaires have a financial advisor? ›

While nearly 70% of millionaires have a financial advisor, the percentage rises to almost 90% for millennials, the survey shows. In response to inflation, younger millionaires are more likely to buy stocks and fixed-income assets, and are less likely to have higher amounts of cash.

How many clients is too many for a financial advisor? ›

Generally speaking, having anywhere from 50 to 150 clients is usually considered a reasonable amount for advisors to have without stretching themselves too thin or hindering their business's ability to grow.

Which is better Edward Jones or Fidelity? ›

Edward Jones vs Fidelity Investments: Who Should Manage Your Investments? If you prefer the hands-on approach of personalized wealth management and can afford the higher fees, Edward Jones may be a wise choice for you.

How does Edward Jones rank as a financial advisor? ›

In addition to ranking No. 1 overall, Edward Jones ranked No. 1 in professional development and compensation. Edward Jones has been the top performer among employee-advisor firms in 13 J.D. Power financial advisor satisfaction studies, which were completed in 2007, 2008, 2010, 2012-2015, 2017-2022.

What is the most honest investment firm? ›

25 Most Trusted Financial Companies By IBD Trust Index Rating
RankCompanyTrust Rating
1USAA91.1
2USAA90.1
3Vanguard Brokerage89.8
4Charles Schwab88.6
21 more rows
Nov 12, 2021

What's considered high net worth? ›

High-net-worth individuals (HNWIs) are people who have amassed investable (liquid) assets of $1 million or more. “Investable,” in this context, means their assets can be converted to cash within a reasonable time -- think cash, stocks, bonds, and some real estate investments.

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