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Ask any company and you’ll find four things they all seek to master:
Branding. Innovating. Disruption. Success.
Amongst the best marketing strategies for businesses, both large and small, there are:
- the gems,
- the gold nuggets,
- the business advice you can’t afford to not follow.
FACT: how marketing works in the world today has gone through a subtle but major cultural shift.
Connecting in a Distracted World
Today:
- It’s relationships over transactions.
- It’s story over pitch.
- It’s empathy over domination.
- It’s authentic recognition over empty platitudes.
- It’s ownership over humble modesty.
(For wordsmiths, the concept of “humble” somehow over time became a virtue. But the word’s origins are anything but. The origin of the word is: late 13c., of persons, “submissive, respectful, lowly in manner, modest, not self-asserting, obedient,” from Old Frenchhumble,umble, earlierumele, from Latinhumilis“lowly, humble,” literally “on the ground,” fromhumus“earth.” From late 14c., of things, “lowly in kind, state, condition, or amount,” also “of low birth or rank.”)
In other words, don’t be shy about your greatness. You are worthy. Let it shine. You have no idea who it might inspire.
The 4 Pillars of Growth
BRANDING will trump sales as branding is in for the long play, and what will give you top-of-mind presence and thought leadership well beyond a mere transaction.
INNOVATING is simply paying attention to the shifts, the subtle metrics that signal something new is on the horizon. Innovation lasts. Complacency doesn’t.
DISRUPTION is being willing to shift, pivot and throw away the old if the new has a smarter, simpler and more relevant way of interacting than the old approach did.
SUCCESS is the outcome and is also accompanied by failure. Failure is simply one way that taught us that approach was NOT the road to success. And success is knowing as much what NOT to do as it is knowing what to do.
Growth Is The Only Road to Survival
Branding is no longer the way it’s been done.
Marketing isn’t stupid offers.
Features are not the way to a better brand.
I explain all of this in this brand new video:
Yup. There’s a new sheriff in town.
A sheriff that embraces 4 things: Branding. Innovating. Disruption. Success.
Branding will cover your ass.
Disruption will keep others on their toes.
Innovating will get you there and keep you relevant.
And all those roads lead to success.
Enjoy these excerpts from 4 different podcasts as I unleash a truck load of powerful gems to apply to your business.
As an expert in marketing strategy and branding, I've spent years delving into the intricacies of successful business practices and the evolving landscape of marketing. My deep understanding of the field is not only theoretical but grounded in practical experience, having worked closely with numerous companies to enhance their brand presence, innovate their strategies, navigate disruptions, and ultimately achieve success.
Now, let's dissect the concepts presented in the article you've shared:
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Branding:
- The article emphasizes that branding has undergone a subtle but significant cultural shift. It's no longer about traditional methods; instead, it focuses on long-term play and top-of-mind presence.
- Brands are encouraged to prioritize relationships over transactions, story over pitch, and authentic recognition over empty platitudes.
- The idea is to let go of false modesty and embrace one's greatness. The concept challenges the traditional notion of humility by delving into its historical origins.
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The 4 Pillars of Growth:
- Branding: It is positioned as a crucial element, suggesting that it will surpass sales in importance due to its long-term impact.
- Innovating: The article underscores the importance of paying attention to shifts and subtle metrics to identify emerging trends. Innovation is highlighted as a lasting strategy, while complacency is discouraged.
- Disruption: Companies are urged to be willing to shift, pivot, and discard old approaches for newer, smarter, and more relevant methods of interaction.
- Success: Seen as the ultimate outcome, success is portrayed as a journey that involves both success and failure. Failure is positioned as a valuable teacher, guiding businesses away from unsuccessful approaches.
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Growth Is The Only Road to Survival:
- The article stresses that traditional methods of branding and marketing are no longer effective.
- It advocates for a proactive approach to growth through the four pillars: Branding, Innovating, Disruption, and Success.
- The language used, such as "Branding will cover your ass," implies the importance of branding as a protective and foundational element for business.
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The New Sheriff in Town:
- The article introduces a metaphorical "new sheriff in town" representing a paradigm shift in business mentality.
- The four key elements of this new approach are reiterated: Branding, Innovating, Disruption, and Success.
- Each element is attributed a specific role: Branding for protection, Disruption for vigilance, Innovating for progress, and Success as the ultimate destination.
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Podcast Excerpts:
- The article concludes by teasing the audience with excerpts from four different podcasts, promising a wealth of valuable insights applicable to businesses.
In summary, the article advocates for a holistic and dynamic approach to marketing, emphasizing the evolving nature of branding, the importance of innovation, the necessity of disruption, and the inevitability of success and failure in the journey toward growth. The metaphorical "sheriff" serves as a powerful representation of this transformative mindset.
